Just One Tip from Your Podcast Performance Coach

Podcast Coach Tim Wohlberg

Your podcast is an extension of your business and brand. It helps potential customers get to know you and trust you. It positions you as an authority and thought leader so you become the obvious choice.

At least that’s what it’s supposed to do. If yours isn’t, let’s fix it, in 5-minutes chunks.

Just One Tip is a podcast for podcasters looking to grow their authority, generate leads and convert with ease. Host Tim Wohlberg is a 30-year radio veteran who straight up hears things you can’t hear in your show.

As a podcast coach he helps entrepreneurs build better podcasts for their business by re-rebuilding and/or pivoting an underperforming show. From tech to content to performance to marketing – if you’re a business owner expecting your podcast to deliver some ROI (and ROE), not to mention grow your audience, generate leads and sales, then this is the podcast for you. SUBSCRIBE or FOLLOW NOW.

Podcast Coach Tim Wohlberg
Tim Wohlberg on Apple Podcasts

 ~ LATEST EPISODES ~

219 How to be a Great Podcast Guest (and Grow Your Audience)

If you listened to the last episode on the best strategy right now for growing your podcast audience then you know it's all about increasing your exposure by being on other people's podcasts. In the last episode, we reviewed why this strategy works and how to do it...

PODCAST CATEGORIES

START HERE if you're new to podcasting.

We're talking equipment, audio quality, and more.

These are the things that will separate you from other podcasters.

Content is KING.  Get it right.

How to grow and monetize your show.

~ ALL PODCAST EPISODES IN ORDER ~

THE BASICS

START HERE is you’re new to podcasting or want to know what I think you NEED TO KNOW about podcasting. These episodes will give you a number of things to consider if you’re thinking of starting a podcast.

208 How the Interview Podcast Model Could be Hurting You

If you have a podcast where you interview guests,  STOP. When you decided to get into podcasting you thought, it would be a great way to build your authority, grow your visibility, and improve your conversions. Awesome. And then you looked at the other podcasts out...

200 What Are Successful Podcasters Doing to Win at Podcasting?

I'm taking a moment to celebrate a special milestone – our 200th episode! It's been an incredible 7-year journey, and I want to share some valuable insights from this experience that can help you turn your podcast into a marketing machine for your business.  I took a...

195 Your Podcast’s Critical First Impression (and How to Nail It)

As the saying goes, you only get one shot at a first impression, and I recently had an eye-opening experience that reinforced this idea. Today, we're going to explore the importance of being discoverable in your niche and ensuring that you don't blow that crucial...

193 5 Content Hacks So You Never Run Out of Podcast Episode Topics

I'm afraid I'll run out of podcast episode topics... "   This is what one entrepreneur told me about why they haven't started their podcast yet. And I get it, the fear of not having what I call ideas-endurance is very common. It's one thing to have a good podcast...

This Podcast Episode is 100% AI-Generated. Does it Suck?

The AI Takeover of Podcasting: The Robo-pocalypse This is how I generated it. I used: https://chat.openai.com/ .  Free to use (at the time of this episode). PROMPT Write a podcast script for an ai generated voice about how podcasts can be 100% ai created and nobody...

173 How to Make Money from Podcasting

Discover Your Podcast Path to Profits I’ve met my fair share of podcasters with dollar signs in their eyes. And fair enough - podcasting takes a lot of time and energy … when you do it right. So, why shouldn’t you get paid? Why shouldn’t you want some podcast ROI? ...

170 The 6 Most Common Industry Lies Podcasters Shouldn’t Buy Into

Podcasting is easy. Just grab a mic and go. Lots of people are making tons of money podcasting.  These are lies. Or at best, half truths.  In this episode, I get real with you about some of the harmful industry lies being told to podcasters. But don’t worry, it won’t...

168 The Top 5 Mistakes I Made with My First Podcast

I don’t want to alarm you but, ahem, I do make mistakes. Not many. Like, maybe 5 in my whole life.  But, like all entrepreneurs, I’ve learned from the ones I’ve made so in this episode, I thought I would share the ones I made when I launched my very first podcast...

165 How to be as Successful as Joe Rogan in Podcasting

Want to be the Joe Rogan of Your Niche? Here’s Your Step by Step Plan I talk to a lot of podcasters in my free 15- minute coaching calls and hands down the most common thing I hear from podcasters is that they want Joe Rogan level success in their podcasting niche. ...

161 Case Study: How She Launched and got 30,000 Podcast Downloads

 Jayna Marie’s Promotion Plan Generated Massive Downloads in the First 30 Days It’s the dream. Launch a podcast and instantly have 30,000 downloads. ‘Huge downloads’ is certainly the most common goal I hear in my free 15-minute coaching calls! The problem is, it’s not...

156 The 5 Mistakes I See Podcasters Make the Most

One of the best parts of what I do is getting to meet so many podcasters. I love it when they bring their problem podcast or podcast dreams to me.  And, with hundreds of coaching meetings under my belt, I can see the patterns. Every podcaster or would-be podcaster is...

153 Want a Podcast with Long Term Impact?

Do you ever feel like you’re talking into a great empty void? Like your podcast is out there floating around and nobody is listening?    It can be so demoralizing!   In this week’s episode, I share a blast from the past to help you see that what you're doing...

150 The 5 Key Pieces of a Powerful Podcast Description

Is Your Podcast Description Helping or Hurting? Here's How to Fix It. Remember way back when you started your podcast and you wrote your description. That was a crazy time! You were launching your podcast, everything was new and let’s face it, there was a bit of...

146 The Top 5 Ways to Pack Your Podcast with Great Content

You Can’t Serve Your Listener with Crappy Podcast Content Do you want a podcast that is so great your listeners can’t wait for the next episode to drop? And do you also want that podcast to help your listeners see you as an authority and be dying to work with you or...

145 The 5 Best Tech Tips for a Better Podcast

In the past few years, starting a podcast has never been easier. That’s a problem. You say, starting a podcast may be easy but sounding good, well, that takes a bit more effort.  And so, we now have a giant steaming pile of crap sounding podcasts. Is yours one of...

142 Do You Need a Podcast Editor (and How to Find a Good One)?

We get it. You’re capable. You learned how to edit your podcast and that’s great. But, ask yourself should you be editing your podcast? Or, should you hire a podcast editor? And, how do you hire the right editor? How much does a podcast editor cost?  There are a lot...

141 What the Heck is a ‘Podcast Producer’ (and Do I Need One)?

You’ve probably heard of a producer. And, you probably know that there are a lot of different types of producers - especially in the world of media. You have an executive producer, a line producer, a technical producer, an associate producer… the list goes on.  But,...

140 What’s a Podcast Coach (and Why Should You Hire One)?

Hello, I’m a podcast coach. A what? A Podcast Coach. Well, what the hell is a podcast coach? This conversation doesn’t happen as much now as it used to but that doesn’t mean people aren’t wondering about it. And if they’re podcasters, they are often also thinking, ‘Do...

120 Is it Worth Starting a Podcast for Your Business?

Should you be using podcasting as a marketing tool? When people hear I’m a podcast coach they want to know, ‘is it worth starting a podcast for my business?’.  The answer is: maybe. Timing is everything and it totally depends on where you are in your business...

118 Why You Should Have Powerful Podcast Show Notes

What are podcast show notes and why do you need them? Are you phoning it in when it comes to your show notes? Stop! Don’t underestimate the value of podcast show notes. They’re not just something you ‘have’ to fill in when you upload!  If you’ve ever listened to my...

117 What Too Many New Podcasters Waste Their Energy On

Where you Should put your Energy when Starting a Podcast Where do new podcasters waste their energy and where should they put their energy when starting a podcast?  This excellent question was sent in by podcaster, Andrew Petty of Andrew Petty is Dying. Thanks for...

114 Is Your Podcast an Enormous Disappointment to Your Listeners?

You may be inadvertently doing a bait and switch Nobody likes to be duped. It’s no fun being let down. Everyone wants to get what they came for. So, are you disappointing your listeners by not living up to your own hype? Have you heard the term catfishing? It’s that...

106 Shit Happens. And, It Makes you a Better Podcaster

Have you earned your stripes as a podcaster? How did you picture podcastland before you started? Did you dream of being a magical podcaster who never makes any mistakes? Welcome to the real world.  Sure, all new podcasters know that they have a lot to learn (at least...

105 How Barf Sessions Make You a Better Podcaster

Don’t miss this critical step in launching your podcast Did you ever test your dance moves using a broom? Make out with a pillow? Tryout your pickup lines in the mirror (finger guns and all)? Rehearsing is a natural way to get ready for big steps in your life. So, why...

100 The Most Important Lessons Learned in 100 Podcast Episodes

My biggest takeaways from my podcast about podcasting 100 episodes is a milestone in the world of podcasting. It took me a long time to get here and the road was bumpy. That might seem like a strange thing for a podcast coach to admit but I’m just like you - and I had...

096 How to Get Out of Podcast Launch Paralysis

You’ve decided to do a podcast. You’ve recorded a couple of episodes. And then you re-recorded them. And now, they’re sitting their collecting digital dust because you don’t know if they’re good enough. Sound familiar? You’ve got Podcast Launch Paralysis.  First of...

095 The Most Important Advice About Podcasting

If you listen to only one tip in the entire history of this podcast filled with tips for podcasts, let it be this one. Drum roll, please. Be listener-centric. Oh wow, I could almost hear the disappointment from here. But wait, you may know that this is the most...

094 – What Really Makes a Podcast Good

Does Your Podcast have the One Thing that All Good Podcasts Have? Everyone wants to know, ‘what makes a podcast good?’ Ask 10 podcast listeners and you’ll get 10 different answers. The truth is, there’s one critical thing that every good podcast has. In this episode...

079 Word on the street is SHUT THE HELL UP!

Are listeners turning off your podcast prematurely? Are you making critical mistakes that cause listeners to run screaming from your show? I hit the streets recently to find out what exactly makes people turn off a podcast. Metta side note: In the last episode of Just...

075 Why You Need To Know Your Podcaster Type

You are in one of three podcast lanes but is it the right one? There are three types of podcasts. Do you know which one you have? You better, or you could be doing a disservice to your audience and wasting your time and money. There are three types of podcaster Hobby...

067 This is the Bare Minimum You Need to Reach in Podcasting

Great content won't cut it if you fail to do this 1 thing I love to talk to people about podcasting, and people love to tell me about their favorite podcasts. They also love to tell me what they hate about podcasting - which I also love because it gives me insight...

061 Why in the World are You a Podcaster?

How your answer could make or break your podcast Why do you podcast? Seriously, why? I’m not being smug (for a change). I want you to seriously think about this question. There’s a good chance that you knew the answer to this question when you started your podcast....

049 How Much Time Should You Budget for Podcasting

A Reality Check on Creating a Podcast Is podcasting a giant time-suck? It certainly feels like that for a lot of podcasters. So, are they doing it wrong? Are you doing it wrong? Probably not.  In this episode, I breakdown where all that podcasting time goes and what...

035 What’s the Perfect Length for a Podcast?

How to Determine the Duration of Your Show Every couple of months I see this question pop up in podcaster forums and on podcast Facebook groups - How long should my podcast be? Or, What’s the ideal length for a podcast. Then the flurry of opinions fly in. 30 mins 60...

009 Headphones Not Optional

Headgear Not Optional Do you wear headphones when you record your podcast? You should! That is, if you want to sound and look like a pro. Wait, what? Headphones make you sound better? You bet. Here’s the deal, when you have headphones you can hear your guests better,...

003 How to Listen to Your Own Podcast

The Best and Easiest Way to Improve Your Podcast So often we get caught up in the process of creating our podcast - finding a guest, writing show descriptions and marketing it. Then, we track our downloads, analyze the numbers and make sure our artwork is picture...

001 Podcast Mic Placement

The Correct Way to Position Your Podcast Microphone A lot of podcasters think they need to spend a lot of money on a microphone. Not true. It’s not your equipment, it’s how you use it. Let me explain. You’ll likely be compressing your podcast in the end to save space...

TECHNICAL

We’re talking mics, headphones and the other equipment and software you need to consider when recording. Check out my RESOURCES page too for equipment links.

207 Uploaded a Podcast Episode With a Mistake? Here’s What to Do

You uploaded an episode with a mistake! CRAP! What do you do? In today's episode, I'm going to walk you step by step through the process of how to deal with an uploaded podcast episode that has little booboo in it. I know the feeling.  I make mistakes. And sometimes,...

169 Top 5 Ways to Improve Your Podcast Recording Space

Great content, check. Professional mic, check. But your podcast still sounds like crap? It could be where you’re recording.  Let me tell you something you may not want to hear if you’ve spent a lot of money on a mic (or any money, for that matter). Even the most...

168 The Top 5 Mistakes I Made with My First Podcast

I don’t want to alarm you but, ahem, I do make mistakes. Not many. Like, maybe 5 in my whole life.  But, like all entrepreneurs, I’ve learned from the ones I’ve made so in this episode, I thought I would share the ones I made when I launched my very first podcast...

166 How to Avoid the Annoying Podcast Mic Fade

You've heard of podcast fade (when eager new podcasters can’t keep up the pace and their show dies away), but I'm hearing a lot of podcast mic fade. This is when the host’s (or guest’s) voice slowly drifts off.  Let’s talk about what this means to your listener -...

163 Do you Need to Rethink How you Handle Your Podcast Microphone?

Get your grubby hands off me!  If your mic could talk, that’s what it would be saying. There is one time and one time only that you should be touching your mic and that is when you are setting it up at exactly the right position. Could your Mic Skills be Ruining Your...

157 Want a Better Sounding Podcast? Do This With Your Mic

So, you got the most expensive mic and you thought that would make you sound great. I have bad news for you. The best mic can still sound like crap if you’re using it wrong.  If you want to sound great, you need to have good mic technique. I explain all about proper...

156 The 5 Mistakes I See Podcasters Make the Most

One of the best parts of what I do is getting to meet so many podcasters. I love it when they bring their problem podcast or podcast dreams to me.  And, with hundreds of coaching meetings under my belt, I can see the patterns. Every podcaster or would-be podcaster is...

151 How to Manage Your Podcast Music Like a Pro

The Top Mistakes Podcasters Make Using Music Have you ever been at a bar or party where the music is really loud and it’s a struggle to have a conversation? It’s annoying but part of the party experience. When it’s part of a podcast experience it’s just annoying....

145 The 5 Best Tech Tips for a Better Podcast

In the past few years, starting a podcast has never been easier. That’s a problem. You say, starting a podcast may be easy but sounding good, well, that takes a bit more effort.  And so, we now have a giant steaming pile of crap sounding podcasts. Is yours one of...

142 Do You Need a Podcast Editor (and How to Find a Good One)?

We get it. You’re capable. You learned how to edit your podcast and that’s great. But, ask yourself should you be editing your podcast? Or, should you hire a podcast editor? And, how do you hire the right editor? How much does a podcast editor cost?  There are a lot...

140 What’s a Podcast Coach (and Why Should You Hire One)?

Hello, I’m a podcast coach. A what? A Podcast Coach. Well, what the hell is a podcast coach? This conversation doesn’t happen as much now as it used to but that doesn’t mean people aren’t wondering about it. And if they’re podcasters, they are often also thinking, ‘Do...

134 Is Your Lack of Mic Awareness Putting Your Podcast in Danger?

Go Beyond the Position of Your Microphone to Get Good Audio So, you think you’re pretty hot on the mic? Well, I’ve got news for you. Mic skills go beyond knowing where to place the mic.  So, let’s say you’re all up to speed on proper mic placement.  You know, you’re 2...

129 How to Get Way Better Audio from your Podcast Guest

5 Ways to Avoid Crappy Sounding Guest Audio **Jerk-Alert** Fair warning… in this episode, I share 5 things you should be doing to ensure you get the best possible audio from guests on your show … but I can’t promise I’ll be nice about it.  Here’s what happens all the...

128 It’s Time to Rebrand Your Podcast. How to Change Your Show Name

Was my Show Name Offensive? Why I Decided to Change It. “Are you aware of the connection of your show name to rape culture?”  That was a question I got in an email a few months ago and it stopped me dead in my tracks.  Now, I’m not going to pretend that my old show...

124 Three Reasons Great Podcasters Want to Have a Pen Handy

Don’t dismiss the power of the pen as a podcast tool When we talk about tools to make you a better podcaster, you probably think about mics and mixers. Well, there’s one tool you want to have in your tool kit and it’s one that I never podcast without. The mighty pen. ...

121 Why Every Podcaster Needs to Abandon Zoom for Interviews

Zencastr vs Ringr vs Squadcast vs Riverside for Podcast Interviews At the time of recording, we’re still in the thick of that damn pandemic and pretty much everyone is ready to get to a post-zoom-meeting world.  So, I’m sure today’s tip is going to come as a welcome...

115 How to Fix a Bad Podcast Recording

You Recorded Your Podcast with the Wrong Mic or Forgot to Turn it On? Do this. You record an awesome interview, an enlightened conversation with your co-host, or you nail a solo episode only to discover that you sound like crap. Your mic wasn’t on and the computer...

114 Is Your Podcast an Enormous Disappointment to Your Listeners?

You may be inadvertently doing a bait and switch Nobody likes to be duped. It’s no fun being let down. Everyone wants to get what they came for. So, are you disappointing your listeners by not living up to your own hype? Have you heard the term catfishing? It’s that...

111 Should You be Bulk Producing Your Podcast?

Are you still producing one podcast at a time? Stop the madness!   Bulk producing can save you time and make your podcast more consistent.   If you’ve never heard of bulk producing before, it’s simply creating your podcast in groups instead of one at a time. You...

106 Shit Happens. And, It Makes you a Better Podcaster

Have you earned your stripes as a podcaster? How did you picture podcastland before you started? Did you dream of being a magical podcaster who never makes any mistakes? Welcome to the real world.  Sure, all new podcasters know that they have a lot to learn (at least...

104 Don’t Make this Podcast Audio-Quality Mistake

A Pandemic is No Excuse for Poor Sound in Your Podcast Thanks to the pandemic, the audio-quality bar is lower than a limbo pole in a 1980’s frat-house flick. Resist the urge to see how low you can go. A lot of podcasters are having to make adjustments due to the...

090 Three Super Podcast Editing Tips that will Save Your Bacon

Save time and your sanity when you edit your podcast. How many expletives have you unleashed during the act of podcast editing. I’m guessing a lot. I still let them fly and I’ve been editing audio for almost three decades.  Editing is no joke. It can be frustrating,...

084 Are You Lost in the Podcast Equipment Weeds?

Is your podcast gear obsession a problem? I can geek out about gear with the best of them. What I can’t do is stand by while podcasters go so far down the podcast equipment rabbit hole that they risk never emerging (or launching their podcast).  I see a ton of posts...

082 How to Pick the Right Podcast Music

Finding music for your podcast intro and more What does your music say about your podcast? If the only thing a listener had to go on, would they guess your podcast genre and target audience? All too often podcasters go about picking their music all wrong. Here’s the...

080 How to Produce a Killer Podcast Trailer

The benefits of having a promotional trailer on iTunes (Apple Podcasts) In a time when all podcasts are choking in an overcrowded sea of podcasts, one stands out and becomes the hero the world needs right now… The language of movie trailers might be formulaic and the...

072 My Top Tips for Podcasters Recording on the Road

How to get the best possible sound when you're not in your home studio So, you’re hitting the road and you want to take your podcast with you. Well, you’re in luck because I love to travel and I know exactly what you should and shouldn’t do to record decent audio on...

068 Your Podcast is not Safe! How to Protect it from Being Pulled

Why iTunes (Apple Podcasts) killed my podcast My podcast disappeared from iTunes. Poof. Gone. No warning. Just gone. Can you imagine if every episode you ever painstakingly created just … vanished. That feeling in your chest right now is pretty much how I felt when I...

064 How to Decrease Connection Fails when Recording Podcasts

Stop the madness and sound better with this 1 tip Are you still there? Oh, uh you cut out there for a second. Can you say that again? If you interview guests over the internet for your podcast, I'll bet you six bucks you've had this conversation.  And, that's if you...

042 Getting the Most From Your Podcast Mic

Better Sound without Breaking the Bank So, you didn’t spend $500 on a microphone when you started your podcast. That’s okay. Neither did I. here are a million things I’d rather spend my money on. Let me name a few. Beer, whisky, tequila, ribs, Saskatchewan Roughrider...

033 Stop Podcasting Naked

How to Dress Up Your Voice with EQ and Other Tricks If you’re podcasting naked, I beg you to stop. Not because I’m a prude but because I think you’ll sound better when you dress your voice up a bit. Oh, did you think I was talking about recording in your underwear?...

020 Shit In is Shit Out

There is no delicate way to say this. When it comes to recording, shit in, is shit out - if you record your podcast with peaking, hot levels it’s going to sound like shit and there is nothing you can do to fix it. I see this question come up all the time in the...

013 What You Should (& Shouldn’t) Edit Out of Your Podcast

What You Should (& Shouldn’t) Edit Out of Your Podcast I need to tell you something and you may not like it. Here goes. You’re not perfect. Shocking, I know. The good news is - you don’t need to be because there’s this magical thing called editing. I believe that...

009 Headphones Not Optional

Headgear Not Optional Do you wear headphones when you record your podcast? You should! That is, if you want to sound and look like a pro. Wait, what? Headphones make you sound better? You bet. Here’s the deal, when you have headphones you can hear your guests better,...

005 Sit or Stand When Recording Your Podcast

Should you sit or stand when recording your podcast? It’s time to podcast - so, let’s get comfortable. Have a seat. Plant your butt in the chair and relax. Feel better? Great. Now perform - you’re on. Wait. This isn’t meditation. Can you imagine Adele or Mick Jagger...

004 Creating a Great Podcast Intro

Bad Intros Kill Podcasts As a Podcast Coach, I often get this question - what do I need in my podcast intro? It mostly depends on the type of podcast you’re doing. Doing a music show or comedy podcast might mean a lot of production. That may depend on your production...

003 How to Listen to Your Own Podcast

The Best and Easiest Way to Improve Your Podcast So often we get caught up in the process of creating our podcast - finding a guest, writing show descriptions and marketing it. Then, we track our downloads, analyze the numbers and make sure our artwork is picture...

001 Podcast Mic Placement

The Correct Way to Position Your Podcast Microphone A lot of podcasters think they need to spend a lot of money on a microphone. Not true. It’s not your equipment, it’s how you use it. Let me explain. You’ll likely be compressing your podcast in the end to save space...

PERFORMANCE

This is where the magic happens. Don’t just DO a podcast, take it to the next level with these performance tips.

219 How to be a Great Podcast Guest (and Grow Your Audience)

If you listened to the last episode on the best strategy right now for growing your podcast audience then you know it's all about increasing your exposure by being on other people's podcasts. In the last episode, we reviewed why this strategy works and how to do it...

217 How to Give Yourself a Podcast Audit (and Improve Your ROI)

It's Audit Time! Now, I know the word 'audit' might send shivers down your spine, but stick with me. This isn’t about government forms, spreadsheets or locating ancient receipts—this is about making sure your podcast is the powerhouse marketing tool it’s meant to be....

211 Tips for Podcast Hosts to Manage Guest Plugs Effectively

So, your guest wants to promote themself on your podcast... Just because everyone else is doing it, doesn't mean you should. In this episode, I tackle a common pitfall that can derail your podcast's flow and alienate your listeners: letting guests run away with their...

202 What’s the Most Powerful Way to Start a Podcast Interview?

Don't Blow Your Interview with the First Question! Instead, Captivate Your Audience from the Start In this episode, I want to convince you to NEVER start an episode with a LAME question again becasue it's killing your podcast. Have you ever used these open-ended...

197 How to Tap Into the Power of Storytelling in Your Podcast

Ever wondered how to turn your podcast from 'meh' to 'mind-blowing'? Well, have I got a story for you... There are only a few things that we do that our caveman ancestors also did. And there's one important Caveman activity that you should be doing in your podcast....

188 Shut Up and Listen – Podcaster Interview Best Practices

Use These Tips to Become a Better Podcast Interviewer (and Turn Your Podcast from Good to Great)   I bet you think that good podcast interviews are all about good questions. What if I told you that great interviews happen between the questions? On this episode, I...

182 The 7 Mindset Traps that Kill Podcasts (and How to Avoid Them)

How All Podcasters Can Keep a Positive Mindset I’m terrible at this. Nobody is even listening. Everyone else has a million downloads and I’ll never get there. I have a terrible voice. Each episode takes hours to record and I’m exhausted! I think it would be better if...

179 Stuck in a Podcast Rut? Here’s How One Client Got Out

So, you’re cruising along with your podcast. It’s growing slowly but steadily. And then suddenly, it stops. You're not losing listeners but you’re not gaining them either. You’re in a podcast rut.  The good news is that lots of podcasters deal with this. It’s the...

This Podcast Episode is 100% AI-Generated. Does it Suck?

The AI Takeover of Podcasting: The Robo-pocalypse This is how I generated it. I used: https://chat.openai.com/ .  Free to use (at the time of this episode). PROMPT Write a podcast script for an ai generated voice about how podcasts can be 100% ai created and nobody...

171 How Consistency can Make or Break Your Podcast Success

Podcasters often think of their schedule when they think about consistency - and it's true, it is important to deliver your podcast on a regular basis. But, that's not the only way to benefit from being consistent with your podcast. In this episode, I outline three...

166 How to Avoid the Annoying Podcast Mic Fade

You've heard of podcast fade (when eager new podcasters can’t keep up the pace and their show dies away), but I'm hearing a lot of podcast mic fade. This is when the host’s (or guest’s) voice slowly drifts off.  Let’s talk about what this means to your listener -...

162 Has Your Podcast Lost its Magic? This Might Be Why

There’s this thing that happens to athletes when they over train. They over-analyze every stroke, swing, or step. They start to overthink what they are doing. Their motions and reactions become too premeditated, too stiff, too awkward. The pressure to perform mounts…...

159 Are You Throwing Away the Most Important Part of Your Podcast?

Repetition and Consistency are Essential and Powerful Just because you’ve said it 100 times doesn’t mean someone has heard it 100 times. And it certainly doesn’t mean you can toss it away like a 2 month-old iPhone. (Apple slam!) I hear this all the time. It happens in...

156 The 5 Mistakes I See Podcasters Make the Most

One of the best parts of what I do is getting to meet so many podcasters. I love it when they bring their problem podcast or podcast dreams to me.  And, with hundreds of coaching meetings under my belt, I can see the patterns. Every podcaster or would-be podcaster is...

148 Want to Nail Your Podcast Guest Intro Every Time? Do This!

You’ve heard it before. Hopefully on someone else’s podcast… The host boots around the guest intro so bad that the guest either has to awkwardly say something about it. Or, there needs to be a whole conversation about it - “Did I say your name right?...”  This is not...

147 How to Make Your Podcast Better in the New Year

hat would make your podcast better next year? Here are my top 4 tips on how to reflect to get better results from your podcast.  You want results, right?  Okay, then let’s get into it.  I released this episode right before the end of 2021… but don’t lump me in with...

144 The Top 5 Ways to Improve Podcast Performance

You’ve got a great show idea, valuable information to share or insightful guests to interview but your show isn’t quite up to the caliber of your brand. You need a performance overhaul! Good news, I’m sharing my top 5 tips for improving your podcast performance as...

141 What the Heck is a ‘Podcast Producer’ (and Do I Need One)?

You’ve probably heard of a producer. And, you probably know that there are a lot of different types of producers - especially in the world of media. You have an executive producer, a line producer, a technical producer, an associate producer… the list goes on.  But,...

140 What’s a Podcast Coach (and Why Should You Hire One)?

Hello, I’m a podcast coach. A what? A Podcast Coach. Well, what the hell is a podcast coach? This conversation doesn’t happen as much now as it used to but that doesn’t mean people aren’t wondering about it. And if they’re podcasters, they are often also thinking, ‘Do...

134 Is Your Lack of Mic Awareness Putting Your Podcast in Danger?

Go Beyond the Position of Your Microphone to Get Good Audio So, you think you’re pretty hot on the mic? Well, I’ve got news for you. Mic skills go beyond knowing where to place the mic.  So, let’s say you’re all up to speed on proper mic placement.  You know, you’re 2...

133 What’s the Best Way to Start Strong Every Podcast Episode?

Scripted Podcast? Improve Your Performance with this Top Tip... Have you ever noticed that things are a little bumpy out of the gate when you turn that mic on? Well, if you have, you are in good company. Some of the best radio voices need time to warm up, to get into...

130 How Upspeak is Compromising your Podcast Authority

Are you compromising your authority just by how you present your information? You might be if you do this one thing? And I hear a lot of people doing it?  I’m not going to mince words, it drives me crazy? Imagine if every sentence you wrote had a question mark on the...

124 Three Reasons Great Podcasters Want to Have a Pen Handy

Don’t dismiss the power of the pen as a podcast tool When we talk about tools to make you a better podcaster, you probably think about mics and mixers. Well, there’s one tool you want to have in your tool kit and it’s one that I never podcast without. The mighty pen. ...

123 Want Amazing Interview Skills? Take a Lesson from Larry King

Be a Better Podcast Interviewer by Learning From a Legend We lost a broadcast legend. Larry King was most known for his 25-year run on CNN hosting Larry King LIVE but podcasters can learn a lot from him - especially if you interview guests on your show.    In...

119 The Interview Technique Every Podcast Needs to Know

Take Care of Your Podcast Listener with a Timewarp Your interview is too long. I mean, it’s waaaay longer than your normal interviews.    This has happened for one of two reasons: You lost control of your guest and let them run rampant with your show (see episode...

114 Is Your Podcast an Enormous Disappointment to Your Listeners?

You may be inadvertently doing a bait and switch Nobody likes to be duped. It’s no fun being let down. Everyone wants to get what they came for. So, are you disappointing your listeners by not living up to your own hype? Have you heard the term catfishing? It’s that...

110 How to Schedule a Better Podcast Performance

What Time Should You Record Your Podcast?Do you ‘bang out’ your podcasts? Don’t be proud of it. It’s not a good thing.  Banging out a podcast puts your performance as a podcaster at risk and it does not serve your listener. Remember, your listeners, the whole reason...

109 Do You Want a Better Podcast? Don’t Wing It!

How a little planning makes a big difference to your audience We’d won gold at the Music Festival but as we listened to the review of our performance, I was mortified. The memory of that moment still mortifies me to this day. (Click play to hear what almost cost me my...

105 How Barf Sessions Make You a Better Podcaster

Don’t miss this critical step in launching your podcast Did you ever test your dance moves using a broom? Make out with a pillow? Tryout your pickup lines in the mirror (finger guns and all)? Rehearsing is a natural way to get ready for big steps in your life. So, why...

091 This One Tip Will Make You a Much Better Interviewer

Take this Challenge to Improve Your Podcast Interview Skills Hands up if you start your podcast with a question like, ‘How did you get started?’ You, with your hand up, this one’s for you.  There are many variations of this lazy first question but the main similarity...

086 How to Make Your First Question Count

Here’s the best way to start a podcast interview. You’ve heard me say it before. You have seconds, SECONDS, to grab the listener's attention. Don’t squander it with a boring first question.  Picture it. A new listener has found your show. They made it through the show...

079 Word on the street is SHUT THE HELL UP!

Are listeners turning off your podcast prematurely? Are you making critical mistakes that cause listeners to run screaming from your show? I hit the streets recently to find out what exactly makes people turn off a podcast. Metta side note: In the last episode of Just...

078 Why and How to Add Man-on-the-Street Interviews

Incorporate the Tried and True 'Streeters' Interview to Inject Life into Your Podcast This tactic has been used by radio and television for decades to make a story more relevant and compelling. Should you be using it in your podcast too? I love talking to strangers....

076 5 Big Mistakes Co-Hosts Make in Podcasting

How to avoid co-host awkwardness bleeding through your podcast You’ve got a co-host - that’s great. It makes creating the podcast so much more fun and easier too, right? Bad news - there’s a much higher chance that you’re effing it up because two hosts means double...

074 How to Stop saying Um and Ah in Your Podcast

Avoiding verbal crutches and filler words Do you have a verbal crutch? You know that word or sound you lean on when you’re struggling to find the next real word in your sentence. Um, ah, like, you know, I mean… it’s natural. Now, stop doing it. Disclaimer. This is not...

066 What to do About the Dreaded Podcast Burnout

Is it time to take a break, change it up, or kill it? Come up with another topic. Line up a guest. Make sure they know what they’re talking about. Schedule a time to record. Do some more research. Reschedule the recording session. Record an episode. Troubleshoot...

063 How to Save Your Podcast from Hijackers

5 ways to save your podcast from being taken over Have you ever let your podcast get hijacked? You know - when a guest comes on and completely takes over and you slink away to the quiet shadows of your podcast? Have you heard this happen to other podcasters? I have....

062 Is Poor Time Management Upsetting Your Podcast Audience?

How this common saying sends a terrible message to your listener. Do you like having an audience? Do you want them to keep coming back, episode after episode? Then why are you constantly telling them you don’t have time for them? Rant warning! Time reference is one of...

060 How to Warm Up Your Podcast Guest

Start on the Right Foot with This Simple Trick Have you ever had a dud of an interview? You know, your guest is dry as dust and half way through the interview you’re wonder why you ever thought they’d be good for your show? Do you watch late night talk shows and...

058 Help – I Hate the Sound of My Voice

How podcasters can get over their ego and learn to love their voice Have you ever listened to your recorded voice and thought, ‘I don’t really sound like that’? Or, worse, considered quitting podcasting because you can’t stand the sound of your own voice (and you...

057 What’s an Energy Mirror and How Can it Help Your Podcast?

Harness the power to project and reflect energy Are you using the energy mirror technique to make sure your podcasts are consistent, engaging and on-brand? No? Then you better take a good look at yourself and your podcast. The energy mirror technique is not a random...

054 Why Your Podcast Needs More Feeling

Injecting Emotion into Your Interviews and Ideas How does your podcast make your listener feel? If you just shrugged your shoulders, we have a problem. Here’s a newsflash - your audience wants to have an emotional reaction to your show. They want to feel something....

053 Warning: You Might be a Lazy Podcaster

Here are the top signs you've gotten lazy Time for a reality check - have you become a lazy podcaster? Are you phoning it in? Are you making bad decisions and blaming it on your busy-ness or (even worse) justifying it under the guise of ‘efficiency’. It happens to the...

052 How to Build a Better Relationship with your Listener

Steal this radio biz technique Hey you. Yeah, you. I’m talking to you. If you’ve listened to my podcast before then you know that I’m always talking to you. Just you. Wanna know why? If you want to build a better relationship with your listener, you need to be talking...

048 How Perfectionism is a Problem for your Podcast

The Perfect Podcast Doesn't Exist Hands up if your podcast is perfect. If your hand is up then you are either being a smart ass, totally delusional or both. Nobody’s podcast is perfect - me included. And, that’s okay. In this episode of the Just the Tip, I talk about...

043 Why You Need to Designate a Podcast Bus Driver

Who's Driving Your Podcast Bus? Imagine a car with two steering wheels and two sets of pedals. Wouldn't that be fun? The answer is no. You’d be dead. If you host a podcast with more than one person or you have guests on your show then your podcast is in danger of...

040 How to Properly Introduce Your Podcast Guest

Don’t you hate it when someone get’s your name wrong? Introductions can ruin a first impression not only for the introducer but also for the introducee. And when you’re hosting a podcast, introducing your guest wrong doesn’t look good on you and it certainly isn’t...

039 Get Out! How to End Your Podcast Right

Why Your Call to Action is a Service to Your Listener Awkward good-byes are the worst. Am I going in for a hug? How about a kiss? Or my fist-bump hits your high-five and suddenly you’re gear-shifting me like you’re driving a big rig. Don’t let your goodbyes be awkward...

036 Embrace Your Pre-Podcast Rituals

How Habits Lead to Consistency in Performance Whether you call them superstitions, rituals or just old habits; when you do the same thing before an event, it becomes part of that event. And, when you skip it - bad things happen. No, this is not like one of those ‘pass...

029 Why I Talk to One Podcast Listener

Drop the Ego and Connect with Your Listener I say listener instead of listeners - all the time. Maybe you thought I misspoke or , I clipped an ‘s’ in editing. Nope. I did it with pure intention and I think you should too. I’ve been doing this for years. I do it in my...

028 Five Mistakes Podcasters Make Before Hitting Record

How To Avoid Failing Before You Start It’s all in the lead up. Great athletes know this. Successful business people know this. And you, fine podcaster, should know it too. Having a good pre-record routine is the key to setting yourself (and your show) up for success....

027 Get More Personal in Your Podcast

Why You Need to Share More with Your Listeners It’s time to stop being a disembodied voice and open up to your podcast audience. Jump on the sharing train and let your listeners get to know you a little. Think about your favorite podcasters. What do you know about...

022 Stop Answering Your Own Questions

If you have guests on your show - are you stealing their spotlight? Are you treating your show like it’s a ventriloquist act where you ask and answer the questions while your willing expert sits mutely by? You might have fallen into the Ask-Answer-Ask trap. I hear...

019 ‘Tell us About Yourself’ is NOT a Question

Tell us About Yourself is NOT a Question Don’t be fooled by the podcast gurus who love to throw this out as a way to start the show. “Tell us about yourself” is not a question and it’s definitely no way to start an interview! Look, I’m not calling anyone out here -...

018 Using the Power of Silence in Podcasts

Using the Power of Silence in Podcasts It takes balls. Really. It’s not easy to shut up during your podcast. But, if you can pull it off - your fans will love you for it. As a host you feel responsible for filling the show up. You worry that the second you’re not...

017 Lower Your Podcast Voice (How to)

It doesn’t matter if you’re a squeaker or a rumbler, this one little trick will take your voice down a notch. And, reduce the strain on your vocal cords. In my last podcast, I gave you a vocal workout that will help you develop a killer voice over time...but I know...

016 A Workout for Your Podcasting Voice

A Workout for Your Podcasting Voice We weren’t all born with deep booming voices but that doesn’t mean we can’t make the most of what we have. So, in this episode, I’m giving you my podcasting voice workout. Are you ready to pump it up? Read this now and do what I say...

014 Mastering Open Ended Questions

Mastering Open Ended Questions How do you feel about open ended questions? If you said you don’t care about them then stand by because I’m about to make them your best friend. Let’s start by clarifying what an open ended question is. It’s the opposite of a close ended...

012 Kill the Encouragement

Kill the Encouragement This is a bad habit that a lot (and I mean a lot) of podcasters have. The regularly interject with uh-huhs and yeahs when their guest or co-host is speaking. You may think that you’re being encouraging but you’re just being annoying. As you...

011 Stop Commentating Your Podcast

Let me tell you what I’m going to tell you before I tell you. Are you using this technique? Cut it out! It’s a total disregard of your listener’s valuable time and totally unnecessary. I can hear the haters/disagreements/arguments already. Look, I know someone told...

010 Should You Script Your Podcast

Should You Script Your Podcast To script or not to script your podcast. It’s quite a complicated question and the answer is unavoidably ‘depends’ and ‘yes and no.’ Confused? In this podcast, I’ll go over exactly what it depends on and how to figure out how much yes...

008 Reset Your Podcast

Reset Your Podcast The reset. It’s a classic tool of the broadcasting trade. There’s no reason podcasters can’t use it too. It’s a simple way to grab hold of your show’s reigns and get things on track again. It’s a simple ‘you are here’ of your podcast. Plus, it’s a...

007 Smile When You Podcast

Smile When You Podcast What does your face look like when you podcast? Yes, it does matter even if you aren’t doing a video podcast. Why? Because we can hear your smile. This is a note that almost every broadcaster has heard in their life (especially if they work the...

005 Sit or Stand When Recording Your Podcast

Should you sit or stand when recording your podcast? It’s time to podcast - so, let’s get comfortable. Have a seat. Plant your butt in the chair and relax. Feel better? Great. Now perform - you’re on. Wait. This isn’t meditation. Can you imagine Adele or Mick Jagger...

003 How to Listen to Your Own Podcast

The Best and Easiest Way to Improve Your Podcast So often we get caught up in the process of creating our podcast - finding a guest, writing show descriptions and marketing it. Then, we track our downloads, analyze the numbers and make sure our artwork is picture...

002 Own the Information You Present

Are Lazy Mistakes Making You Sound Amateur? With all the things you have to do to in order to publish your podcast, you might think you can be forgiven for make a few little mistakes. In some cases, yes but when it comes to the important details - no. I’m sorry. I...

CONTENT

Content is king! Don’t believe anyone who tells you differernt. You need to serve your listener what the came for or they won’t come back.

217 How to Give Yourself a Podcast Audit (and Improve Your ROI)

It's Audit Time! Now, I know the word 'audit' might send shivers down your spine, but stick with me. This isn’t about government forms, spreadsheets or locating ancient receipts—this is about making sure your podcast is the powerhouse marketing tool it’s meant to be....

216 How to Overcome the Fear of Niching Down Your Podcast

Don't Fear the Podcast Niche: Why Going Nice and Nichey Could Be Your Best Move Yet   Are you terrified of niching down your podcast? You’re not alone. I meet with a lot of podcasters and many of them hesitate, worried that narrowing their focus will limit their...

214 Out of Fresh Podcast Topics Ideas? Do This Instead…

ver feel like you're running out of new podcast topic ideas? Maybe you feel like you've covered everything and your struggling to talk about something new. Well, let's talk about why repetition isn't just okay, but absolutely essential for your podcast's success....

211 Tips for Podcast Hosts to Manage Guest Plugs Effectively

So, your guest wants to promote themself on your podcast... Just because everyone else is doing it, doesn't mean you should. In this episode, I tackle a common pitfall that can derail your podcast's flow and alienate your listeners: letting guests run away with their...

210 3 Ways to Give Your Podcast a Refresh (without Pivoting)

Is Your Podcast Feeling a Little Stale? Has your podcast lost its luster? Here are 3 ways to breathe new life into your podcast without blowing up the entire thing.   1. Perform Maintenance on Key Communication Pieces First, let's tackle the core elements of your...

208 How the Interview Podcast Model Could be Hurting You

If you have a podcast where you interview guests,  STOP. When you decided to get into podcasting you thought, it would be a great way to build your authority, grow your visibility, and improve your conversions. Awesome. And then you looked at the other podcasts out...

202 What’s the Most Powerful Way to Start a Podcast Interview?

Don't Blow Your Interview with the First Question! Instead, Captivate Your Audience from the Start In this episode, I want to convince you to NEVER start an episode with a LAME question again becasue it's killing your podcast. Have you ever used these open-ended...

200 What Are Successful Podcasters Doing to Win at Podcasting?

I'm taking a moment to celebrate a special milestone – our 200th episode! It's been an incredible 7-year journey, and I want to share some valuable insights from this experience that can help you turn your podcast into a marketing machine for your business.  I took a...

197 How to Tap Into the Power of Storytelling in Your Podcast

Ever wondered how to turn your podcast from 'meh' to 'mind-blowing'? Well, have I got a story for you... There are only a few things that we do that our caveman ancestors also did. And there's one important Caveman activity that you should be doing in your podcast....

193 5 Content Hacks So You Never Run Out of Podcast Episode Topics

I'm afraid I'll run out of podcast episode topics... "   This is what one entrepreneur told me about why they haven't started their podcast yet. And I get it, the fear of not having what I call ideas-endurance is very common. It's one thing to have a good podcast...

189 The 3 Parts of a Powerful Podcast Call to Action

Want a podcast that gets action? Then never skip the call to action! It may seem like an obvious statement but I hear so many podcasters skip or butcher the call to action in their podcast. I've shared the importance of the Call to Action before. So, if you want to...

184 5 Reasons to Podcast for Your Business (Pick One)

There are a lot of good reasons to podcast for your business but if you don't know which one is behind YOUR podcast it won't serve your listener, and that means it likely won't serve your business either. In other words, when you're not clear on the reason you're...

181 The 6 Steps that Lead to Profitable Podcasting for Your Business

Follow this Strategy to Get More Leads and Sales from Your Podcast If your podcast is supposed to be a marketing tool for your business but it’s not working, this episode is for you. So often people get excited about creating a podcast (and who wouldn't, podcasting is...

179 Stuck in a Podcast Rut? Here’s How One Client Got Out

So, you’re cruising along with your podcast. It’s growing slowly but steadily. And then suddenly, it stops. You're not losing listeners but you’re not gaining them either. You’re in a podcast rut.  The good news is that lots of podcasters deal with this. It’s the...

This Podcast Episode is 100% AI-Generated. Does it Suck?

The AI Takeover of Podcasting: The Robo-pocalypse This is how I generated it. I used: https://chat.openai.com/ .  Free to use (at the time of this episode). PROMPT Write a podcast script for an ai generated voice about how podcasts can be 100% ai created and nobody...

170 The 6 Most Common Industry Lies Podcasters Shouldn’t Buy Into

Podcasting is easy. Just grab a mic and go. Lots of people are making tons of money podcasting.  These are lies. Or at best, half truths.  In this episode, I get real with you about some of the harmful industry lies being told to podcasters. But don’t worry, it won’t...

164 Does Your Podcast Suck Because of the Same Old Boring Questions?

Sometimes I listen to a podcast and I can almost see the questions the podcast interviewer is asking. I picture them clutching to these questions like it’s a floating door next to the almost sunk Titanic.  Somewhere, someone in the podcasting world told people to...

156 The 5 Mistakes I See Podcasters Make the Most

One of the best parts of what I do is getting to meet so many podcasters. I love it when they bring their problem podcast or podcast dreams to me.  And, with hundreds of coaching meetings under my belt, I can see the patterns. Every podcaster or would-be podcaster is...

155 The Simple Paradigm Shift that Could Save Your Podcast

The Podcast Lesson I Learned from a Burly, Tattooed Biker  You’re out there minding your own business when suddenly you come face to face with rather large, tatted up biker who forces you to see things a different way.  This literally happened to me in my twenties on...

154 Are You Ignoring The Best Podcast Episode Topic Ideas?

Do you ever feel like you are running out of things to talk about in your podcast?  You are not alone. I hear this challenge from a lot of podcasters.  The good news is that there’s gold hiding in your past episodes! I’ve talked before about how to use past topics to...

148 Want to Nail Your Podcast Guest Intro Every Time? Do This!

You’ve heard it before. Hopefully on someone else’s podcast… The host boots around the guest intro so bad that the guest either has to awkwardly say something about it. Or, there needs to be a whole conversation about it - “Did I say your name right?...”  This is not...

146 The Top 5 Ways to Pack Your Podcast with Great Content

You Can’t Serve Your Listener with Crappy Podcast Content Do you want a podcast that is so great your listeners can’t wait for the next episode to drop? And do you also want that podcast to help your listeners see you as an authority and be dying to work with you or...

141 What the Heck is a ‘Podcast Producer’ (and Do I Need One)?

You’ve probably heard of a producer. And, you probably know that there are a lot of different types of producers - especially in the world of media. You have an executive producer, a line producer, a technical producer, an associate producer… the list goes on.  But,...

140 What’s a Podcast Coach (and Why Should You Hire One)?

Hello, I’m a podcast coach. A what? A Podcast Coach. Well, what the hell is a podcast coach? This conversation doesn’t happen as much now as it used to but that doesn’t mean people aren’t wondering about it. And if they’re podcasters, they are often also thinking, ‘Do...

138 The Number 1 Sign Your Podcast is Too Self-Serving

Are You Failing Your Podcast Listener by Serving Yourself First? A Big Get. That’s what people in radio call landing an interview with a big name celebrity or a hard to nail-down politician. But, sometimes, that ‘big get’ is all about ego instead of being about...

122 What are Podcast Themes and Do You Really Need Them?

How to Organize Your Content to Save Your Audience Does your podcast have themes buckets? Breaking News: it needs them!   “Uh, Coach, what’s a podcast theme?”   So glad you asked, Billy.    A podcast theme is where you place the topics of your show....

114 Is Your Podcast an Enormous Disappointment to Your Listeners?

You may be inadvertently doing a bait and switch Nobody likes to be duped. It’s no fun being let down. Everyone wants to get what they came for. So, are you disappointing your listeners by not living up to your own hype? Have you heard the term catfishing? It’s that...

112 How to Make Money from Your Podcast

Every Podcaster Dreams of Monetizing. Here’s how to do it if you Have a Business Here’s a newsflash - creating a podcast costs time and often, money. It won’t take long before you start thinking, ‘I need to make some money here…’ If I had a dollar for every time...

110 How to Schedule a Better Podcast Performance

What Time Should You Record Your Podcast?Do you ‘bang out’ your podcasts? Don’t be proud of it. It’s not a good thing.  Banging out a podcast puts your performance as a podcaster at risk and it does not serve your listener. Remember, your listeners, the whole reason...

109 Do You Want a Better Podcast? Don’t Wing It!

How a little planning makes a big difference to your audience We’d won gold at the Music Festival but as we listened to the review of our performance, I was mortified. The memory of that moment still mortifies me to this day. (Click play to hear what almost cost me my...

108 How to Use Storytelling Effectively in Your Podcast

4 Types of Stories that Help You Connect with Your Listener Are you shoving facts and figures down your listener’s throat? Are you blathering on about yourself and failing to make a connection?    Stories to the rescue!    In my last episode I explained why...

107 Why You Need More Stories in Your Podcast

The scientific and not so scientific benefits of storytelling Gather round the campfire, podcasters, I have an f-bomb laced story for you.  Be honest, when you read that sentence, did you actually picture a campfire?  Of course you did, you’re human. And, that’s what...

103 Are You Living Up To Your Podcast Promise?

Why THIS Part of your Intro is Critical to Success I don’t want to alarm you, but you might be letting your listeners down. They’re not mad...just disappointed. Promises, promises, promises. Your podcast should be built on them. Or, rather on one in particular. And...

101 Stay in Your Lane When You Podcast

Don’t let your show get derailed by COVID-19 I know it’s hard NOT to talk about the Coronavirus. I know it may even seem weird to do a podcast during a global pandemic without it being about this crisis. But, I think we can all agree - there are enough people talking...

091 This One Tip Will Make You a Much Better Interviewer

Take this Challenge to Improve Your Podcast Interview Skills Hands up if you start your podcast with a question like, ‘How did you get started?’ You, with your hand up, this one’s for you.  There are many variations of this lazy first question but the main similarity...

086 How to Make Your First Question Count

Here’s the best way to start a podcast interview. You’ve heard me say it before. You have seconds, SECONDS, to grab the listener's attention. Don’t squander it with a boring first question.  Picture it. A new listener has found your show. They made it through the show...

078 Why and How to Add Man-on-the-Street Interviews

Incorporate the Tried and True 'Streeters' Interview to Inject Life into Your Podcast This tactic has been used by radio and television for decades to make a story more relevant and compelling. Should you be using it in your podcast too? I love talking to strangers....

073 How to Kill a Bad Podcast Interview

Breakup with a crappy podcast guest like a pro It happens to the best of us. Even the pros have bad interviews. Or, rather bad guests. So, what do you do when your podcast guest is crappy, drunk, an ass, incoherent or just pointless? You kill the interview. In this...

070 Will Your Podcast Be Out in 3 Strikes?

How Your Podcast May Be Pissing Me (and Your Listeners) Off You’ve got maybe a minute to convince a listener to keep listening. This is not a newsflash. But, do you know what three things are likely to stop them in their podcast enjoyment tracks and exit out before...

069 Why You Need to Keep Podcasts Evergreen

Ignore the release date. That's the point. Did you happen to notice the date this podcast was released? I’ll give you a hint - it was Christmas Day, 2018. (I suck at hints) So, you might think it’s perfectly natural for me me wish you a happy holidays on this podcast....

068 Your Podcast is not Safe! How to Protect it from Being Pulled

Why iTunes (Apple Podcasts) killed my podcast My podcast disappeared from iTunes. Poof. Gone. No warning. Just gone. Can you imagine if every episode you ever painstakingly created just … vanished. That feeling in your chest right now is pretty much how I felt when I...

066 What to do About the Dreaded Podcast Burnout

Is it time to take a break, change it up, or kill it? Come up with another topic. Line up a guest. Make sure they know what they’re talking about. Schedule a time to record. Do some more research. Reschedule the recording session. Record an episode. Troubleshoot...

065 How to Get the Most out of Your Podcast Guest

Best Practices for a Pre-Interview Confession time. Are you a podcast cowboy who just wings it with every guest? Is every interview you do the podcast equivalent of a blind date. Not cool. I don’t care if you can pull it off nine times out of ten. By taking that...

059 How to Keep Listeners When you Take a Podcast Break

Take a Hiatus from Your Podcast the Right Way Whether you’re tired, out of ideas, or suddenly super busy - there are plenty of reasons to take a break from your podcast. But, if you do it wrong - you could kill your podcast stats and alienate your listeners. The first...

056 How to Brainstorm your Podcast Ideas

The key to hashing out your podcast ideas Have you ever had an amazing podcast episode idea, promptly written it down on a sticky note for safe keeping only to find the incomprehensible scribble months later? Put an end to forgotten and mislayed ideas!  In this...

055 How to Break the Podcast Rules and Get Away with It

Using Disruption in Your Podcast Is your show starting to get a bit predictable (and boring)? Maybe it’s time to break a few rules and shake things up a bit. Breaking the rules (self-imposed or industry wide) can be risky business but it can also add some needed spark...

054 Why Your Podcast Needs More Feeling

Injecting Emotion into Your Interviews and Ideas How does your podcast make your listener feel? If you just shrugged your shoulders, we have a problem. Here’s a newsflash - your audience wants to have an emotional reaction to your show. They want to feel something....

052 How to Build a Better Relationship with your Listener

Steal this radio biz technique Hey you. Yeah, you. I’m talking to you. If you’ve listened to my podcast before then you know that I’m always talking to you. Just you. Wanna know why? If you want to build a better relationship with your listener, you need to be talking...

048 How Perfectionism is a Problem for your Podcast

The Perfect Podcast Doesn't Exist Hands up if your podcast is perfect. If your hand is up then you are either being a smart ass, totally delusional or both. Nobody’s podcast is perfect - me included. And, that’s okay. In this episode of the Just the Tip, I talk about...

047 How to Use SFX to Make Your Podcast Better

Bells and Whistles That Will Improve Your Podcast Whoop, whoop, re-er, re-er, re-er… sound effects in your podcast can be annoying or effective. It all depends on whether you’re doing it right. SFX can be fun but they can also derail a podcast, piss off your listener...

044 How to Create a ‘Best Of’ Podcast

Re-Purpose that Podcast Gold with a Best-of Episode Do you have any ‘best of’ albums? They’re great, right? So, why not give your listeners nothing but the hits by creating a ‘Best Of’ episode? A ‘best of’ episode is pretty self explanatory - you take the most...

040 How to Properly Introduce Your Podcast Guest

Don’t you hate it when someone get’s your name wrong? Introductions can ruin a first impression not only for the introducer but also for the introducee. And when you’re hosting a podcast, introducing your guest wrong doesn’t look good on you and it certainly isn’t...

039 Get Out! How to End Your Podcast Right

Why Your Call to Action is a Service to Your Listener Awkward good-byes are the worst. Am I going in for a hug? How about a kiss? Or my fist-bump hits your high-five and suddenly you’re gear-shifting me like you’re driving a big rig. Don’t let your goodbyes be awkward...

037 Who Are You Talking To?

Why You Need to Create Your Own 'Jennifer' When you turn on your mic, who do you picture your listening? Who, exactly, are you talking to? If you don’t know, chances are your audience isn’t as big as it could be. It’s time for you to figure it out - even if you...

034 How to Hook Listeners with an Effective Podcast Intro

How to Hook Listeners with an Effective Podcast Intro Picture this. Your listeners are sitting in a basket suspended over the shark infested water. There is a laser that is slowly slicing through the rope holding it up. You have thirty seconds to turn off the laser....

032 The Art of the Tease for Podcasters

The Art of the Tease for Podcasters Tease me. Seriously, tease me. Give me a reason to keep listening. Tell me why your show is worth my time. A tease is an essential part of your show.  If you do it right, you’ll keep your fans listening longer and we know what that...

031 Should You Give Your Guest the Questions in Advance?

Should You Give Your Guest the Questions in Advance? You landed a fat fish of a guest. Awesome. Now they want to know exactly what you’re going to ask them. Not awesome. Here’s what you should do. There are plenty of podcasters who happily hand over their questions to...

030 What To Do When Your Episode is Crap

Pull It or Publish It, That is the Question I see this a lot in Facebook Groups. Someone is debating whether or not to publish an episode of their podcast despite it having some glaringly wrong issue. So, what should they do? **Spoiler Alert: you’re not going to like...

026 Death by Numbers

Why You Need to Limit Your Digits When You Podcast Numbers. They can be an important part of your point but they can also turn off your listener if you throw too many at them at once. Nix the number overload! I get it. Stats are an easy way to either prove your point...

025 How to Handle Sponsorships Successfully

How to Handle Sponsorships Successfully Congratulations! You’ve got your first sponsor. Before you start dancing all the way to the bank, you better make sure you’re handling it right or you’ll lose your listeners and your sponsor quick. Here’s the deal. Sponsors want...

024 – 5 Ways to Generate Podcast Topic Ideas

How to Spark Inspiration When the Idea Well Runs Dry Whether you’re podcasting everyday or once a month, you may find yourself wonder what they heck you’re going to talk about next. Don’t panic. Even the pros go through this. What I’ve learned from some of the best...

023 Does Your Professional Intro Turn Off Listeners?

One mistake many new podcasters make is that they 1) think they need a professionally produced intro and then 2) create an intro that doesn’t match their brand. Talk about a bad start! Look, I know a produced podcast intro can sound slick and sexy and it makes your...

021 Stop Making Your Listener Feel Dumb

Stop Making Your Listener Feel Dumb Want to know a quick way to lose a lot of listeners? Assume they know what you’re talking about. Talk over their heads and they’ll be hitting delete lickety split. In this podcast, I explain a few simple ways that you can avoid...

019 ‘Tell us About Yourself’ is NOT a Question

Tell us About Yourself is NOT a Question Don’t be fooled by the podcast gurus who love to throw this out as a way to start the show. “Tell us about yourself” is not a question and it’s definitely no way to start an interview! Look, I’m not calling anyone out here -...

015 Extro Your Guest Like a Pro

Extro Your Guest Like a Pro Has this ever happened to you? You’re listening to a great podcast interview and then you get to the end, you’ve got your pen in hand ready to jot down how to contact this amazing guest and boom. The host drops the ball. Fails to extro the...

013 What You Should (& Shouldn’t) Edit Out of Your Podcast

What You Should (& Shouldn’t) Edit Out of Your Podcast I need to tell you something and you may not like it. Here goes. You’re not perfect. Shocking, I know. The good news is - you don’t need to be because there’s this magical thing called editing. I believe that...

010 Should You Script Your Podcast

Should You Script Your Podcast To script or not to script your podcast. It’s quite a complicated question and the answer is unavoidably ‘depends’ and ‘yes and no.’ Confused? In this podcast, I’ll go over exactly what it depends on and how to figure out how much yes...

008 Reset Your Podcast

Reset Your Podcast The reset. It’s a classic tool of the broadcasting trade. There’s no reason podcasters can’t use it too. It’s a simple way to grab hold of your show’s reigns and get things on track again. It’s a simple ‘you are here’ of your podcast. Plus, it’s a...

006 Demand a Takeaway

Demand a Takeaway I’m not big on expectations. They usually lead to disappointment. When it comes to listening to a podcast, I don’t just expect a takeaway. I demand it. Think of why you tune in to different podcasts. You want to learn something or be entertained....

004 Creating a Great Podcast Intro

Bad Intros Kill Podcasts As a Podcast Coach, I often get this question - what do I need in my podcast intro? It mostly depends on the type of podcast you’re doing. Doing a music show or comedy podcast might mean a lot of production. That may depend on your production...

MARKETING

Growing a podcast built to promote your busines takes a different strategy than gorowing a hobby podcast. These tips will help your podcast convert listeners into customers.

219 How to be a Great Podcast Guest (and Grow Your Audience)

If you listened to the last episode on the best strategy right now for growing your podcast audience then you know it's all about increasing your exposure by being on other people's podcasts. In the last episode, we reviewed why this strategy works and how to do it...

218 What’s the Most Effective Way to Get More Podcast Listeners?

One of the most common questions I get when I meet with podcasters during my free coaching call is 'How do I grow my audience?', 'How can I get more downloads', or 'How do I increase my podcast's reach?' In this episode, I review my favorite strategy for growing your...

217 How to Give Yourself a Podcast Audit (and Improve Your ROI)

It's Audit Time! Now, I know the word 'audit' might send shivers down your spine, but stick with me. This isn’t about government forms, spreadsheets or locating ancient receipts—this is about making sure your podcast is the powerhouse marketing tool it’s meant to be....

216 How to Overcome the Fear of Niching Down Your Podcast

Don't Fear the Podcast Niche: Why Going Nice and Nichey Could Be Your Best Move Yet   Are you terrified of niching down your podcast? You’re not alone. I meet with a lot of podcasters and many of them hesitate, worried that narrowing their focus will limit their...

215 How AI is Threatening Your Podcast ROI (and What to do About It)

Is Your Podcast Findability in Jeopardy? You may have noticed a change in the search engines lately - AI-generated answers often supersede website recommendations. Major search engines like Google and Bing suggest that we should get ready for this to become the norm....

210 3 Ways to Give Your Podcast a Refresh (without Pivoting)

Is Your Podcast Feeling a Little Stale? Has your podcast lost its luster? Here are 3 ways to breathe new life into your podcast without blowing up the entire thing.   1. Perform Maintenance on Key Communication Pieces First, let's tackle the core elements of your...

206 Is a Podcast Award Nomination a Sign of Success?

Have you ever wondered what it truly means to be a successful podcaster? Like, if you were nominated for a podcast award like the Ambies, or Webbies would that make you a successful podcaster? I ask not just because a show I edit and produce was nominated, but because...

200 What Are Successful Podcasters Doing to Win at Podcasting?

I'm taking a moment to celebrate a special milestone – our 200th episode! It's been an incredible 7-year journey, and I want to share some valuable insights from this experience that can help you turn your podcast into a marketing machine for your business.  I took a...

199 Unlocking Podcast ROI: The Power of Dynamic Ads

For the longest time, I've been advising against running ads in your podcast. Why? Because your show is the ad! It's all about building that know-like-and-trust with your audience to convert them effortlessly. But hey, you clicked on this episode to find out how to...

196 How to Benefit the Most from Podcast Guest Exchanges

Wanna Podcast Guest Swap! You've heard of a podcast guest exchange, right? Sounds like a great idea - but there are a lot of ways it can go wrong. In this episode, I lay out all the basics so you can benefit from great guest exchanges and avoid time-sucking...

195 Your Podcast’s Critical First Impression (and How to Nail It)

As the saying goes, you only get one shot at a first impression, and I recently had an eye-opening experience that reinforced this idea. Today, we're going to explore the importance of being discoverable in your niche and ensuring that you don't blow that crucial...

190 Should You Start A Podcast for Your Personal Brand?

If you're a personal brand, and you haven't yet ventured into the world of podcasting, this episode is tailor-made for you. But hold on, if you've already got a podcast, guess what? This episode is just as relevant for you. Basically, if you're a personal brand - or a...

186 Email Marketing Strategies to Boost Your Podcast ROI

Your podcast on it's own is not a marketing plan - it's a piece of the plan. In this episode, I share another piece of the plan that not only improves your podcast ROI it can also improve your podcast. It's email. Why Email Marketing is Your Podcast's Secret Weapon...

183 The Top Reasons You Should Get Your Podcast on YouTube (Now!)

Your Podcast Needs to be on Youtube Now, I know what you're thinking. "But Coach, I already have my podcast on iTunes and Spotify. Why do I need to bother with YouTube?" And to that I have a counter question, why would you limit yourself? You want all the ears you on...

181 The 6 Steps that Lead to Profitable Podcasting for Your Business

Follow this Strategy to Get More Leads and Sales from Your Podcast If your podcast is supposed to be a marketing tool for your business but it’s not working, this episode is for you. So often people get excited about creating a podcast (and who wouldn't, podcasting is...

179 Stuck in a Podcast Rut? Here’s How One Client Got Out

So, you’re cruising along with your podcast. It’s growing slowly but steadily. And then suddenly, it stops. You're not losing listeners but you’re not gaining them either. You’re in a podcast rut.  The good news is that lots of podcasters deal with this. It’s the...

177 The Most Important Question to Ask About Your Podcast Goals

Why You Need to Tap into the Purpose of Your Podcasting Efforts As a podcast coach, I’ve met with hundreds of podcasters through my free 15-minute coaching sessions. Hundreds. There’s one question I always seem to be asking. And, for some reason, this question often...

This Podcast Episode is 100% AI-Generated. Does it Suck?

The AI Takeover of Podcasting: The Robo-pocalypse This is how I generated it. I used: https://chat.openai.com/ .  Free to use (at the time of this episode). PROMPT Write a podcast script for an ai generated voice about how podcasts can be 100% ai created and nobody...

173 How to Make Money from Podcasting

Discover Your Podcast Path to Profits I’ve met my fair share of podcasters with dollar signs in their eyes. And fair enough - podcasting takes a lot of time and energy … when you do it right. So, why shouldn’t you get paid? Why shouldn’t you want some podcast ROI? ...

168 The Top 5 Mistakes I Made with My First Podcast

I don’t want to alarm you but, ahem, I do make mistakes. Not many. Like, maybe 5 in my whole life.  But, like all entrepreneurs, I’ve learned from the ones I’ve made so in this episode, I thought I would share the ones I made when I launched my very first podcast...

165 How to be as Successful as Joe Rogan in Podcasting

Want to be the Joe Rogan of Your Niche? Here’s Your Step by Step Plan I talk to a lot of podcasters in my free 15- minute coaching calls and hands down the most common thing I hear from podcasters is that they want Joe Rogan level success in their podcasting niche. ...

161 Case Study: How She Launched and got 30,000 Podcast Downloads

 Jayna Marie’s Promotion Plan Generated Massive Downloads in the First 30 Days It’s the dream. Launch a podcast and instantly have 30,000 downloads. ‘Huge downloads’ is certainly the most common goal I hear in my free 15-minute coaching calls! The problem is, it’s not...

156 The 5 Mistakes I See Podcasters Make the Most

One of the best parts of what I do is getting to meet so many podcasters. I love it when they bring their problem podcast or podcast dreams to me.  And, with hundreds of coaching meetings under my belt, I can see the patterns. Every podcaster or would-be podcaster is...

155 The Simple Paradigm Shift that Could Save Your Podcast

The Podcast Lesson I Learned from a Burly, Tattooed Biker  You’re out there minding your own business when suddenly you come face to face with rather large, tatted up biker who forces you to see things a different way.  This literally happened to me in my twenties on...

153 Want a Podcast with Long Term Impact?

Do you ever feel like you’re talking into a great empty void? Like your podcast is out there floating around and nobody is listening?    It can be so demoralizing!   In this week’s episode, I share a blast from the past to help you see that what you're doing...

152 Want to Have a #1 Podcast? It’s Easy!

Don’t Fall Prey to the Lure of False Metrics Who doesn’t want to have the number one podcast? Pretty much every podcaster, right? That’s why marketers keep promising it to you. But, you shouldn’t bite.  I’ve been seeing a lot of ads lately offering you up a guaranteed...

150 The 5 Key Pieces of a Powerful Podcast Description

Is Your Podcast Description Helping or Hurting? Here's How to Fix It. Remember way back when you started your podcast and you wrote your description. That was a crazy time! You were launching your podcast, everything was new and let’s face it, there was a bit of...

147 How to Make Your Podcast Better in the New Year

hat would make your podcast better next year? Here are my top 4 tips on how to reflect to get better results from your podcast.  You want results, right?  Okay, then let’s get into it.  I released this episode right before the end of 2021… but don’t lump me in with...

143 My Top 5 Podcast Marketing Tips to Grow Your Audience

So, the whole build it and they will come podcasting approach hasn’t quite panned out. I hate to be the one to break it to you but in a sea of podcasts, you’re going to have to put some signals out if you want to be found.  And that means marketing! It’s one of the...

141 What the Heck is a ‘Podcast Producer’ (and Do I Need One)?

You’ve probably heard of a producer. And, you probably know that there are a lot of different types of producers - especially in the world of media. You have an executive producer, a line producer, a technical producer, an associate producer… the list goes on.  But,...

140 What’s a Podcast Coach (and Why Should You Hire One)?

Hello, I’m a podcast coach. A what? A Podcast Coach. Well, what the hell is a podcast coach? This conversation doesn’t happen as much now as it used to but that doesn’t mean people aren’t wondering about it. And if they’re podcasters, they are often also thinking, ‘Do...

139 Top 3 Mistakes to Avoid with Podcast Episode Titles

Tell me if this sounds familiar. Someone recommends a new podcast so you check it out. You open it up and start to scan the different titles looking for something that sounds interesting.  This is a common experience that almost every podcast listener has had. What...

137 How Going Local Can Increase Your Podcast Impact

Niche Down to Boost Listener Loyalty and Connection   Niching your podcast to increase your impact is no longer a secret strategy. But, have you ever considered going local as a way to niche down?  Forget the world wide web -  get traction where you live by...

136 Video or Podcast? Which is the Most Effective Form of Marketing?

Are you missing opportunities by being heard but not seen? You’re a podcaster but should you also be a video-creator?  I can’t tell you how many times I talk to podcasters about podcasting and the question of video comes up. It seems like lately, more and more new...

132 Is Apple Podcast Subscriptions a Good Idea?

Can You Monetize Your Podcast with Subscriptions? The podcast world is always evolving and it raises a lot of questions. Almost instantly after Apple Podcasts sent out a notification about their new subscription service, emails started flooding my inbox.    My...

131 Why Your Podcast Growth Strategy Needs to be Custom

Stop comparing your podcast growth plan to everyone else’s You have a podcast growth strategy right? You know that plan you have for attracting an audience full of your ideal customers?  Here’s the problem, most podcasters either don’t have a growth strategy or they...

128 It’s Time to Rebrand Your Podcast. How to Change Your Show Name

Was my Show Name Offensive? Why I Decided to Change It. “Are you aware of the connection of your show name to rape culture?”  That was a question I got in an email a few months ago and it stopped me dead in my tracks.  Now, I’m not going to pretend that my old show...

127 5 Key Changes to the Podcast World that You Need to Know

Why Apple Killed the Subscribe Button (and What you Should Do About It) The world of podcasting is constantly changing and it can be tough to keep up. In fact, there’s so much change, you might be tempted to just ignore most of these miniscule shifts.  Well, I don’t...

126 Rule #1: Make It Easy to Subscribe to Your Podcast

The Best Way to Get Podcast Subscribers from Your Website I want to subscribe to your podcast. It seems like a simple thing. It should be a simple thing.  I can’t tell you how many times I go to a podcasters website eager to check out their show. I love what I’m...

125 How to Avoid Sending the Worst Podcast Pitch Ever

Perfecting the promotional strategy of getting on other people’s podcasts. Getting on other peoples podcasts is one of the most effective ways to promote your show and reach a new audience. It’s the number one thing I coach my clients to do when they are looking to...

116 What to do When Your Audience Wants More

How to Deal with Podcast Growing Pains Your audience loves you. They just can’t get enough. They want more and more content from you.  It’s a good problem to have, but make no mistake it can still be a problem.  “Even podcasters that are doing well still need help!”...

114 Is Your Podcast an Enormous Disappointment to Your Listeners?

You may be inadvertently doing a bait and switch Nobody likes to be duped. It’s no fun being let down. Everyone wants to get what they came for. So, are you disappointing your listeners by not living up to your own hype? Have you heard the term catfishing? It’s that...

113 How to Really Monetize Your Podcast Wisely

The Dos and Don’ts of Making Money From Your Podcast So, you want to be a podcast millionaire. You want a show so popular that advertisers will lob money bags at you non-stop.  You have two choices, keep dreaming or listen up for a reality check.  There are two ways...

112 How to Make Money from Your Podcast

Every Podcaster Dreams of Monetizing. Here’s how to do it if you Have a Business Here’s a newsflash - creating a podcast costs time and often, money. It won’t take long before you start thinking, ‘I need to make some money here…’ If I had a dollar for every time...

108 How to Use Storytelling Effectively in Your Podcast

4 Types of Stories that Help You Connect with Your Listener Are you shoving facts and figures down your listener’s throat? Are you blathering on about yourself and failing to make a connection?    Stories to the rescue!    In my last episode I explained why...

107 Why You Need More Stories in Your Podcast

The scientific and not so scientific benefits of storytelling Gather round the campfire, podcasters, I have an f-bomb laced story for you.  Be honest, when you read that sentence, did you actually picture a campfire?  Of course you did, you’re human. And, that’s what...

103 Are You Living Up To Your Podcast Promise?

Why THIS Part of your Intro is Critical to Success I don’t want to alarm you, but you might be letting your listeners down. They’re not mad...just disappointed. Promises, promises, promises. Your podcast should be built on them. Or, rather on one in particular. And...

102 How to Help Your Listener Take the Next Step

Your listener loves your show. You love having listeners who love your show. The end.  Is that all you want out of your podcast? A love affair?  If you’re podcasting for your business or if you have hopes of your podcast being your business, love isn’t going to cut...

101 Stay in Your Lane When You Podcast

Don’t let your show get derailed by COVID-19 I know it’s hard NOT to talk about the Coronavirus. I know it may even seem weird to do a podcast during a global pandemic without it being about this crisis. But, I think we can all agree - there are enough people talking...

099 Why Podcasting is Good for Building Your Authority

How podcasting helps you grow your business A lot of entrepreneurs wonder whether podcasting will be worth their time and effort. Does podcasting really have a good ROI?  The answer is yes if you’re trying to grow your brand’s authority. If you want to increase your...

098 – How to Stand Out in a Sea of Podcasts

Hundreds of podcasts are launching every day, don’t get left behind. Picture a sandbox. A good sized sandbox. Now, bend down and pick up some sand. Now, single out one grain. That’s your podcast in the podcast universe and it’s getting more and more crowded every day....

097 Should I Have a Website for my Podcast?

Your Podcast Really Needs a Podcast So you’ve got a podcast or you’re planning to create a podcast and you’re focusing so much attention on your show that you think maybe, just maybe, you can skip the whole having a website for your podcast thing. EEENGHH! Wrong.  I...

093 How to Niche Down Your Podcast Like a Pro

Two ways to make your podcast more relevant to listeners How niche can you go? How niche should you go? And, how do you pull it off?  Niching scares the crap out of podcasters. I think they’re afraid that if they target a smaller audience, they’ll have a small...

092 Why Niche Podcasts are Killing it Right Now

A case study in support of making your podcast more niche You want a big audience, right? Big audience means big success, right? What if I told you that you could be way more successful if you focused on a small audience? A niche audience? In this week’s episode of...

089 How to Pivot Your Podcast and Get Results

Making the right changes for the right reasons can make your podcast better. If my last podcast left you feeling like, ‘hot damn, I need to pivot!’ then let’s make sure you pivot right. In this episode, I cover how to do it and not eff it up.  In case you missed my...

088 Is it Time to Pivot Your Podcast for Greater Success?

If your podcast isn’t serving you, you might need a major podcast makeover.Be honest. Is your podcast delivering the results you expected when you committed the time and money to creating it? Are you considering taking it for coffee and gently explaining, “It’s not...

087 The Best Way to Measure Podcast Success

Setting Smart Podcast KPIs that Move the Needle for your Business Mega-downloads = successful podcast, right? Not so fast, podcaster. Look, I get it. Watching your download numbers grow feels good. It’s like a whole bunch of gold stars on your homework. And,...

085 How to Grow Your Podcast by Being a Great Guest

eap the Benefits of Appearing on Other People’s Podcasts You’ve been invited to be on someone else’s podcast. Great. Now, don’t screw this up! It’s no secret that being a guest on another podcast is a great way to expand your reach, grow your authority, and...

083 Are You Really Serving Your Listener Every Episode?

How Listener-Centric Podcasting Serves Your Audience and Your Business Be honest. Do you think about your listener every single show? You should! It’ll make your podcast better and it’ll be better for business. If you’re new here, let me clarify. I subscribe to the...

081 Why you Need Good Episode Titles for your Podcast

Three tips that will help your podcast get found Yes. Confession time. Are you being lazy with your episodes titles? Are you naming them with as much consideration as say a file name? If you are, then you’re missing opportunities! Episode title names aren’t fun....

080 How to Produce a Killer Podcast Trailer

The benefits of having a promotional trailer on iTunes (Apple Podcasts) In a time when all podcasts are choking in an overcrowded sea of podcasts, one stands out and becomes the hero the world needs right now… The language of movie trailers might be formulaic and the...

077 How to Start an Effective Podcast for your Business

The 3 Things You Need to Consider in Your Podcast for Business If you’re like most podcasters, you caught the bug and jumped right on the podcast trend train. Now, maybe you’re wondering why people aren’t flocking to your business after hearing your super awesome...

071 How I Tripled My Podcast Downloads One Day

An Experiment in Podcast Marketing Growth Hacks It’s the holy grail of podcasting  - the secret to growing your audience! In this episode, I’m going to reveal the one thing you need to do to see those download steadily increase. So, get ready to have you mind blown....

069 Why You Need to Keep Podcasts Evergreen

Ignore the release date. That's the point. Did you happen to notice the date this podcast was released? I’ll give you a hint - it was Christmas Day, 2018. (I suck at hints) So, you might think it’s perfectly natural for me me wish you a happy holidays on this podcast....

062 Is Poor Time Management Upsetting Your Podcast Audience?

How this common saying sends a terrible message to your listener. Do you like having an audience? Do you want them to keep coming back, episode after episode? Then why are you constantly telling them you don’t have time for them? Rant warning! Time reference is one of...

059 How to Keep Listeners When you Take a Podcast Break

Take a Hiatus from Your Podcast the Right Way Whether you’re tired, out of ideas, or suddenly super busy - there are plenty of reasons to take a break from your podcast. But, if you do it wrong - you could kill your podcast stats and alienate your listeners. The first...

055 How to Break the Podcast Rules and Get Away with It

Using Disruption in Your Podcast Is your show starting to get a bit predictable (and boring)? Maybe it’s time to break a few rules and shake things up a bit. Breaking the rules (self-imposed or industry wide) can be risky business but it can also add some needed spark...

051 Are You Focusing on the Wrong Podcast Stats

Don't let those numbers own you. Are you guilty of checking your download stats on the daily just to see how popular you are? Are you obsessed with where iTunes ranks your podcast in your niche category? Confess, have you ever checked more than once a day? I’ve got...

050 How Greed Can Hurt Your Podcast

The Dangers of Letting Sales Drive Content Don’t be a sell out! No, I’m not talking about never accepting money from a sponsor or selling ads on your podcast. I’m talking about treating your audience like a commodity. I get it. You worked hard to build your audience...

049 How Much Time Should You Budget for Podcasting

A Reality Check on Creating a Podcast Is podcasting a giant time-suck? It certainly feels like that for a lot of podcasters. So, are they doing it wrong? Are you doing it wrong? Probably not.  In this episode, I breakdown where all that podcasting time goes and what...

046 Should You Ignore iTunes Podcast Analytics?

Should You Ignore iTunes Podcast Analytics? Have you seen your itunes podcast analytics yet? It’s exciting to get to know your listener’s habits but be careful. In case you haven’t checked it out yet, it’s an amazing new tool to help podcasters learn their listeners...

045 How to Set Killer Goals for Your Podcast

Getting Beyond the Vain Download Count What has your podcast done for you lately? Measuring success can be difficult without realistic goals. Like driving without a map, having a podcast without goals can have you podcasting in circles. Fun for a while but then a bit...

041 Maximum Listener Engagement

How to Take Your Listener Relationship to the Next Level I just got engaged. No silly...to my podcast listener. I’ve been married for years to the most wonderful woman in the world. She’s the best thing that ever happened to me. She’s smart, she’s beautiful...and oh...

038 How to Make Your Podcast Convert Better

Turning Your Listeners into Loyal Fans(and Customers) Podcasters who are trying to build their brand or grow their sales through their podcast can learn a lot from traditional radio. Radio stations work endlessly to attract listeners. Once they have them, they work...

037 Who Are You Talking To?

Why You Need to Create Your Own 'Jennifer' When you turn on your mic, who do you picture your listening? Who, exactly, are you talking to? If you don’t know, chances are your audience isn’t as big as it could be. It’s time for you to figure it out - even if you...

034 How to Hook Listeners with an Effective Podcast Intro

How to Hook Listeners with an Effective Podcast Intro Picture this. Your listeners are sitting in a basket suspended over the shark infested water. There is a laser that is slowly slicing through the rope holding it up. You have thirty seconds to turn off the laser....

032 The Art of the Tease for Podcasters

The Art of the Tease for Podcasters Tease me. Seriously, tease me. Give me a reason to keep listening. Tell me why your show is worth my time. A tease is an essential part of your show.  If you do it right, you’ll keep your fans listening longer and we know what that...

027 Get More Personal in Your Podcast

Why You Need to Share More with Your Listeners It’s time to stop being a disembodied voice and open up to your podcast audience. Jump on the sharing train and let your listeners get to know you a little. Think about your favorite podcasters. What do you know about...

025 How to Handle Sponsorships Successfully

How to Handle Sponsorships Successfully Congratulations! You’ve got your first sponsor. Before you start dancing all the way to the bank, you better make sure you’re handling it right or you’ll lose your listeners and your sponsor quick. Here’s the deal. Sponsors want...

021 Stop Making Your Listener Feel Dumb

Stop Making Your Listener Feel Dumb Want to know a quick way to lose a lot of listeners? Assume they know what you’re talking about. Talk over their heads and they’ll be hitting delete lickety split. In this podcast, I explain a few simple ways that you can avoid...

002 Own the Information You Present

Are Lazy Mistakes Making You Sound Amateur? With all the things you have to do to in order to publish your podcast, you might think you can be forgiven for make a few little mistakes. In some cases, yes but when it comes to the important details - no. I’m sorry. I...

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