Google Podcasts is Toast… Should We Panic?

Maybe Not, But You Do Need to Move Your Show

Hold onto your headphones, podcasters, Google Podcasts, the platform that never quite reached its full potential, is officially shutting down in mid-2024. (Does anyone really care?) Fear not, fellow content creators! This isn’t the podcast apocalypse – it’s an opportunity. Let me explain…

The Podcast Landscape: A Two-Horse Race with a Wild Card

As you may know, the podcast world is dominated by two giants: Apple Podcasts and Spotify. Each holds roughly a third of the global audience, leaving the remaining third scattered across smaller platforms like Castbox, Pocket Casts, and yes, Google Podcasts. It’s a bit of a head-scratcher. I mean… it’s Google – how is it not HUGE? I bet that’s what they were thinking too but the numbers are pretty shocking — Google Podcasts only captured a measly 3% of the podcast listening pie.

So, what does Google’s retreat mean for you? It’s time to embrace the wild card: YouTube Music.

Why YouTube Music is Your Podcast Promised Land

Think YouTube Music is just for music videos? Think again! YouTube Music boasts a user-friendly interface, background playback, and the ability to seamlessly switch between audio and video versions of your show. But the real magic lies in discoverability.

YouTube, after all, has nearly 1 billion active users and is deeply integrated with the two biggest search engines on the planet. That’s a recipe for serious discoverability, wouldn’t you say?

But My Podcast Isn’t a Video!

No worries, podcast purists! You can still upload your audio-only episodes to YouTube Music. It’s all about discoverability. Think of it like this: you wouldn’t hide your store in a deserted alleyway, would you? You’d want it on the main street, right? YouTube Music is that main street, bustling with potential listeners.

Still Not Convinced? Check Out Episode #183 for More Reasons and Success Stories.

183 The Top Reasons You Should Get Your Podcast on YouTube (Now!)

Convinced Now? Here’s How to Get Your Podcast on YouTube Music

Now that I’ve hopefully kicked you into gear, let’s talk logistics. Once you have a YouTube Channel (yes, this is required) there are three ways to get your podcast on YouTube Music:

1. Through Your Podcast Host’s Distribution Settings: Many podcast hosts offer a YouTube integration. Check your settings to link your YouTube channel and ensure your podcast is pushed to both YouTube and YouTube Music.

2. Submit a New Podcast on YouTube: This process is similar to submitting to Apple Podcasts. You’ll need your RSS feed and artwork. Don’t worry, I’ve popped some video links at the end of the show notes that will guide you through the process step-by-step.

3. Repurpose Your YouTube Videos: If you already share your podcast as a video on YouTube, it’s even easier. Just click the three dots on your playlist, select “Set as podcast,” upload your artwork, and boom – you’re in!

Remember, discoverability is key. Use strong podcast episode titles and SEO-rich show notes to stand out in the crowd.

This Isn’t Just About Survival, It’s About Growth

Getting your podcast on YouTube Music isn’t just about staying afloat; it’s about expanding your reach and attracting new listeners. So, take this as your official kick in the pants (metaphorically, of course, because I know nobody in podcasting wears pants!). Get on YouTube Music today and watch your audience grow.

A Bigger Podcast Audience Doesn’t Always Equal Success

If your podcast isn’t aligned with your business, attracting more listeners isn’t going to mean more sales. I can help you get that podcast tuned up and serving your business goals. It all starts with a free coaching call. Get on my calendar… what are you waiting for?