Your Podcast Needs to be on Youtube
Now, I know what you’re thinking. “But Coach, I already have my podcast on iTunes and Spotify. Why do I need to bother with YouTube?” And to that I have a counter question, why would you limit yourself? You want all the ears you on your show that you can get, right?
Now, before I dive into this, I want to acknowledge the impact that Apple has had on podcasting. They’ve been supporting podcasts since 2005, created their own app in 2012, and since 2014, it’s been pre-installed on every iPhone. For almost two decades, Apple Podcasts was the dominant place to discover and listen to podcasts.
But here’s the thing: nearly 75% of people listen to podcasts on their phone, and globally, Android phones represent over 70% of the mobile market. This means that the audience for podcasts is not just limited to those who use Apple products.
The third most popular platform for listening to podcasts is Google Podcasts, or should I say, YouTube Music. Google is rumored to be scrapping Google Podcasts altogether and moving them to YouTube Music.
And, YouTube is a whole new world of opportunity for your podcast. I know this from personal experience. I have literally gotten clients who have never heard my podcast on a podcast app. They found me and listened to my content exclusively on YouTube – and these are people who want to start a podcast! So, yeah, if podcasters are finding me on youtube then I’m pretty sure your audience is there too.
Still not convinced? Let’s review the fact.
First of all, YouTube is the second largest search engine in the world, right after Google. And you know what that means? More eyeballs on your content, baby! Plus, YouTube is owned by Google, so having your podcast on YouTube can actually help with your SEO and increase your visibility online.
But wait, there’s more! YouTube is also a great platform for building a community around your podcast. You can interact with your listeners in the comments section, create behind-the-scenes videos, and even live stream your podcast recordings.
And let’s not forget about monetization. YouTube has a built-in ad program that allows you to make money from your content. Plus, if you have a large enough following, you can also get sponsored and do brand deals. Cha-ching!
Now, I know what some of you are thinking. “But Coach, I have a face for radio! I don’t want to be on camera!” You and me both.
Here’s the crazy thing – You don’t have to be on camera! You can simply upload your audio with a static image or create some fun animations to go along with it. All of my videos are wave forms over my show poster and I still get hundreds of views. I think there are a lot of people who literally listen to YouTube instead of watch it. Which, ahem, sounds a lot like podcasting to me.
Increased exposure, access to your audience, low effort required, and the potential to monetize … I can’t make it any more clearer. Get on YouTube. It’s time to join the party cuz the party is happening and everyone (aka your potential customers) is waiting for you to show up.
If you need help getting started with your podcast or getting your video podcast – we can help. Yep, we. Oh, did I forget to mention that my wife and business partner is a video confidence coach? Oh yeah, baby – we got you covered from all angles. Check out podcast performance coach dot com to learn more about how we can help you start or improve your podcast.
Youtube Podcasts: https://www.youtube.com/watch?v=feMd_GvZSf4
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