How Realtors Make Their Podcast Their #1 Marketing Tool The real estate industry is crowded and noisy. Your face might be on bus stops and benches, but that doesn’t mean people know what makes you different. That’s where podcasting comes in. In this episode of Just...
How to Bridge the Trust Gap with Your Podcast Trust is in short supply these days. With AI-generated everything flooding our feeds, it’s getting harder and harder to tell if there’s a real, living, breathing human behind the message. Generic blogs,...
Podcast or Book First? How to Choose the Right Path for Your Thought Leadership So, you have a big idea and you want to share it with the world. Do you write a book? Or do you start a podcast? This is a common conundrum among entrepreneurs and aspiring thought...
How to Use AI to Improve Your Podcast Sound (Without Killing Your Credibility) If you’re podcasting for your business, how your show sounds matters just as much as what you say. Listeners make snap decisions based on audio quality. They instantly decide whether...
How to Turn Past Meetings Into Podcast Gold If you’re stuck wondering what your next podcast episode should be about, you’re not alone. It happens to every podcaster at some point. But here’s the good news: you don’t have to sit there staring...
Not All Podcast Stories Need to Be Epic If you’ve been podcasting for more than a minute, you already know storytelling is a big part of the game. We’ve even talked about it before on this show—check out episodes 197 and 108 if you want a deeper dive into how to craft...
How to Repel the Wrong Podcast Listeners (and Why You Should) Let me say something that might sound totally backward: your podcast should be a turn-off. Yep. A total deal-breaker. But only for the wrong people. If you’re using your podcast to grow your business, and I...
Choose the Right Podcast Format for Your Business Your podcast format shouldn’t be a default setting. If you want your podcast to help grow your business, boost authority, and generate leads, then your format has to be chosen with intention. In this episode, I...
Don’t Start a Podcast Without a Plan: How to Launch a Podcast That Grows Your Business in 2025 So, you’re thinking about launching a podcast for your business in 2025? Love that for you. But let me be real—if your plan starts and ends with buying a microphone, you’re...
4 Red Flags That Your Podcast Brand is Confusing Your Audience Your podcast might be hurting your brand more than it’s helping. That stings, right? But if your podcast branding is off, it could be confusing your audience, attracting the wrong people, or worse, turning...
Stop Talking. Start Engaging. How to Spark Real Conversations with Your Podcast Audience Your podcast shouldn’t be a one-way street. If your audience is only passively listening and never engaging, you’re missing a massive opportunity. And no, just hoping people will...
Your podcast is live. You’re publishing episodes. You’re putting in the work. But… are people actually finding your show? If your podcast downloads aren’t where you want them to be, there’s a good chance you’re making one critical mistake: You’re hiding your podcast....
Is Your Podcast Missing Out on Listeners? Your Episode Titles Might Be to Blame You’ve heard the saying, “You can’t change the past.” Well, when it comes to your podcast episode titles, that’s not true. In fact, refreshing underperforming episode titles can give your...
How to Use Your Podcast as a B2B Marketing Tool Can podcasting really work as a B2B marketing technique? Absolutely—but only if you do it right. Podcasting is a fantastic way to grow your authority, build trust, and ultimately win business in the B2B space. But many...
Top Podcast Trends for 2025: What You Need to Know What will shape the podcast industry in 2025? Who the hell knows? But let’s pretend we’ve got a crystal ball and dig into the most likely trends coming our way. Before we look ahead, let’s take a quick glance back at...
The Best Podcast Microphones: My Top 3 Picks for Every Budget When it comes to podcasting, your microphone can make or break your audio quality. It’s the one piece of equipment standing between you and a clear, professional sound. But with so many options out there,...
Need a Podcast Holiday? Taking a break from podcasting doesn’t mean your show has to go dark. If you’re feeling the burn of podcast burnout, or you’re staring down a busy schedule and can’t imagine recording another episode, don’t worry. Even the most committed...
Are you using your podcast to its full lead-generating potential? As podcasters, we’ve all heard the classic advice: create a lead magnet, build a funnel, and promote it on your show. It’s a proven strategy and can work wonders—if done right. But here’s the problem:...
How to Start Your Podcast with a Strong, Listener-Grabbing Intro Today, I’m tackling something that could make or break your listener retention: your podcast intro. Every podcaster knows they have just 30 seconds to convince a new listener to stick around, but I still...
One of my first questions when I meet a new podcaster is “Why?” Why are you podcasting? Surprisingly – this stumps a lot of podcasters. Especially when I encourage them to dig a little deeper on the Why. For example, if you’re an...
If you listened to the last episode on the best strategy right now for growing your podcast audience then you know it’s all about increasing your exposure by being on other people’s podcasts. In the last episode, we reviewed why this strategy works and how...
One of the most common questions I get when I meet with podcasters during my free coaching call is ‘How do I grow my audience?’, ‘How can I get more downloads’, or ‘How do I increase my podcast’s reach?’ In this episode, I...
It’s Audit Time! Now, I know the word ‘audit’ might send shivers down your spine, but stick with me. This isn’t about government forms, spreadsheets or locating ancient receipts—this is about making sure your podcast is the powerhouse marketing tool...
Don’t Fear the Podcast Niche: Why Going Nice and Nichey Could Be Your Best Move Yet Are you terrified of niching down your podcast? You’re not alone. I meet with a lot of podcasters and many of them hesitate, worried that narrowing their focus will limit...
Is Your Podcast Findability in Jeopardy? You may have noticed a change in the search engines lately – AI-generated answers often supersede website recommendations. Major search engines like Google and Bing suggest that we should get ready for this to become the...
ver feel like you’re running out of new podcast topic ideas? Maybe you feel like you’ve covered everything and your struggling to talk about something new. Well, let’s talk about why repetition isn’t just okay, but absolutely essential for your...
Do you want your podcast to be remembered, understood, and trusted? Then it’s time to embrace the secret weapon of the world’s most compelling speakers: repetition. That’s right, repetition. Repetition isn’t just a broken record; it’s a powerful...
One of the top questions I get asked is, “How do I improve my podcast voice?” Sometimes this question comes after someone confesses, “I hate my voice.” This might be after podcasting for a while, or it might be the reason they aren’t podcasting. So,...
So, your guest wants to promote themself on your podcast… Just because everyone else is doing it, doesn’t mean you should. In this episode, I tackle a common pitfall that can derail your podcast’s flow and alienate your listeners: letting guests run...
Is Your Podcast Feeling a Little Stale? Has your podcast lost its luster? Here are 3 ways to breathe new life into your podcast without blowing up the entire thing. 1. Perform Maintenance on Key Communication Pieces First, let’s tackle the core elements...
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