How to Organize Your Content to Save Your Audience
Does your podcast have themes buckets? Breaking News: it needs them!
“Uh, Coach, what’s a podcast theme?”
So glad you asked, Billy.
A podcast theme is where you place the topics of your show. It’s a grouping of topics or, if you come from the world of blogs, categories.
Basically – it’s a way to organize your show content into specific groups.
And the reason it’s so critical to your show’s survival is because they can keep you from making a bad decision. You know, like that little voice inside your head that says, “maybe you can’t leap from rooftop to rooftop like Tom Cruise.”
A bad podcast decision isn’t quite as deadly as that but it can cost you listeners.
When you don’t control your content by containing it in theme buckets you’re free to have episodes about anything and everything. And while that might be amusing for you (and maybe your co-host) it most certainly is not of value to your listener.
I have four themes on my show. Can you guess what they are? It doesn’t really matter if you don’t know – the point is, my job is to create a podcast that serves your needs as an entrepreneur looking to start or improve their podcast. So, any time I think of a topic, I see if it fits into one or more of my buckets. If it doesn’t, I don’t do it.
You can attract listeners to your show all kinds of ways but turning them into a subscriber and frequent listener requires consistency in your content. They need to know that you’re always going to be dishing up what they want, need, and love.
If you start doing shows on random topics, you could lose them forever. I’ve got a thing for Bonsai but if I start doing shows about that, you’re probably going to stop listening.
So, having theme buckets helps you determine if an episode topic is right for your show or something that you might want to give a pass. It can be the big muscle-bound bouncer with a tight grip on that velvet rope.
Picture this. A topic comes up and it clearly fits into one of your theme buckets… come on in, good to see ya. Another topic comes up that doesn’t fit into your themes. See ya buddy. Not on the list. Take a hike, this podcast is not for you.
Just because YOU are interested in a topic that doesn’t mean it’s right for your show. You have to remember who you’re making this show for… your listener. And they want to keep the club exclusive.
Not sure what your themes are or should be? I bet we could figure it out together in 15 minutes. Book your free 15-minute coaching call with me and let’s find out.
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