You Can’t Serve Your Listener with Crappy Podcast Content
Do you want a podcast that is so great your listeners can’t wait for the next episode to drop? And do you also want that podcast to help your listeners see you as an authority and be dying to work with you or buy your stuff?
If you said yes, then your podcast content can’t suck. And also, your podcast actually has to have content! Ain’t nobody got time for a fluff-filled, ego-driven, self-serving podcast. No. Body.
Luckily, I’m sharing my top 5 ways to pack your podcast with great content as the last part of a 4-part series to make your podcast better (check out the other episodes on marketing, performance and tech).
Here are my top 5 tips (in no particular order) for making sure your podcast content doesn’t suck:
- Align Content with Your Brand. You’re an expert in something, right. Or at least somewhat talented at what you do for a living? Make sure that your content showcases this. You want it to support your business authority building, be on brand, and be of extreme value (or at least interest) to your ideal customer. Remember, your ideal customer is also your ideal listener who becomes your ideal customer…
- Have a Takeaway. No, not fish and chips. I’m talking about valuable nuggets of information that your ideal listener can either use right away, take an action on, or at least share with others to feel super smart and in the know. When you give your listener something to take away from the podcast you literally extend your podcast beyond the listening time. And, if you’ve followed tip #1, that’s going to be good for them and for your business.
- Prepare your Guest for Success. If you have guests on your show, help them have a good performance and provide good content. Let them in on a few key things: the topic of the show, who you serve (who’s listening) and what they need from the guest, as well as the basic outline of the conversation. If you’re clear about what you expect they are way more likely to show up and deliver the goods for your listener.
- Stay On Topic! Your show is about something. You’re not Jerry Seinfeld. So, stick to the thing your show is about. Stay in your lane. For example, if your show is about cat agility training don’t suddenly show up with an episode about how to raise a bearded dragon. It might be interesting but that is not what your show is about!
- Consistency. There are so many things to be consistent about if you want to win at podcasting and that includes your valuable content and how you deliver it. A consistent format and structure will help your listener feel like they’re home when they hit play on each episode. You want (and need) them to trust that you’re going to give them what they need and how they need it each time.
Your podcast content is so much more than how you fill the minutes of your show.
It’s how you build a relationship with your audience. It’s how you help them know, like, and trust you. It’s also how you become known as their trusted source for that thing you do and how they will start to think of your brand or business (and only yours) the next time they think about that thing you do.
Don’t short change your listener on content.
If you’re struggling to deliver good content or you haven’t started your podcast and you want a solid content plan, take advantage of my free 15-minute coaching session. Click the link and get on my calendar before you crappy content sinks this damn ship!
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
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