Perfecting the promotional strategy of getting on other people’s podcasts.
Getting on other peoples podcasts is one of the most effective ways to promote your show and reach a new audience. It’s the number one thing I coach my clients to do when they are looking to grow their audience and increase their downloads.
But there is a right and a WRONG way to go hunting for an invitation. In this episode, I share a recent letter that I got asking to be on my show (which they claimed to love and listen to all the time).
If you’re a fan of my show then you already know why I have no worries that they’ll ever hear me shaming them on my show!
Bad examples aside, I’m here to give you the tips!
So, in this episode, I also give you the things you should do if you want to be successful in getting on other people’s podcasts.
Guide to getting on other people’s podcasts.
- Select podcasts that make sense for your area of expertise.
- ACTUALLY listen to a few episodes (at least get the gist of their show – like find out if they actually have guests on their show!)
- Connect with them before you pitch. Social media is good for this but you might also want to check their website to see if they have an application process.
- Pitch a topic that will serve THEIR listeners. Show off the fact that you’ve actually listened to their show.
- Let them know how much you plan to promote your appearance. You know, offer to scratch their back a bit.
- Don’t blow smoke up their ass. Don’t tell them you love their show if you haven’t been listening for more than a minute. Keep it real.
- Follow up… but not in a canned way.
And most importantly, don’t be overly templated and don’t blanket inquire. Yes, you might land a few appearances but dollars to donuts – these are not the quality shows that will actually give you results.
Take the time to find a good fit, do your research, make a solid pitch and you’ll see the quality audience boost you’re looking for.
Oh, and one more thing. This is not a quick return strategy. Good podcasts plan weeks if not months in advance. You won’t be pitching a show and then be on their next episode… and if you are, you might want to question the caliber of that show. Just saying.
Getting on other people’s podcasts can be a fantastic strategy but only if you’ve got a good show to back things up. A quality podcast is going to do their homework on you too. So, do you have the kind of show that they would want to be associated with. Would they trust you and your show with their audience? They worked long and hard to develop trust with their fans… are they going to risk it on you?
Get your show in top shape before you start asking for access to someone’s audience.
If you need help with that, I’d be happy to whip your show into share-worthy shape with my Podcast Tune-up. Book a 15-minute call with me if you want to learn more.
