Stop comparing your podcast growth plan to everyone else’s

You have a podcast growth strategy right? You know that plan you have for attracting an audience full of your ideal customers? 

Here’s the problem, most podcasters either don’t have a growth strategy or they are borrowing pieces of other people’s growth plans. 

Or worse, they suffer from fomo when they hear about other podcasters getting big download numbers. They beg for their secret with a desperate hope that there is some kind of cookie cutter plan they can follow for quick and easy success. 

Stop the insanity! 

And, check your ego. 

Chances are, the only reason you want big download numbers is so you can brag about them. But, if you’re podcasting for your business, that huge audience of yours probably isn’t what you really need. 

In most cases, the entrepreneurs and business owners I work with don’t need hundreds of thousands of listeners — they need qualified leads that turn into real sales. Which *newsflash* doesn’t always come from a big audience. 

 

I’ve talked before about not obsessing over your vanity metrics, so I won’t go on about that again. Worrying about the number of downloads should really only be relevant to you IF your podcast is your main business (i.e. you plan to sell your audience to sponsors). 

In this episode, I focus on what you should be doing to grow your podcast if you’re podcasting FOR your business. No, wait – scratch that. What you should be doing to grow your business using your podcast as a marketing tool. 

You see, too many podcasters think that podcast growth is about how big the podcast gets, but the paradigm shift I want you to make here is that your podcast growth should be around the KPIs that matter to your business growth. 

 

So, for example, you could be looking at leads generated from the podcast or sales (made easier due to your boosted authority thanks to the podcast). 

In both of these cases, it’s not going to be the total number of listeners that matter, it’s that the right people are listening and taking action.

You want quality over quantity when it comes to your audience. 

Just look at other forms of digital marketing for proof of this approach. It’s not how big your email list is, it’s how good your open rates and clickthrough rates are. It’s not how many followers you have on social media, it’s how engaged they are. 

As an entrepreneur, you want the right listeners more than a lot of listeners. 

So, when it comes to having a podcast growth strategy, make sure it’s aligned with your business growth strategy. 

When you accept this, you’ll stop comparing yourself to other podcasts. You’ll stop begging podcasters with big audiences for their ‘secret’. And, you’ll focus on the metrics that matter most to you so you can judge your growth plan on the numbers at the bank instead of on a podcast distribution platform. 

Want some help getting your podcast growth plan aligned with your business? Book a free 15 minute coaching call with me right now. We’ll talk about YOUR podcast (or your podcast idea) and YOUR business to come up with a custom plan for growth. 

No cookie cutter strategies allowed. 

 

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Pre-Record Checklist for Podcasting

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You'll also get access to all my free resources including my PRE-RECORD CHECKLIST. Plus my weekly tipsletter with even more tools to improve your pordcast performance.

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You'll also get my tipsletter with even more tools to make your podcast engaging.

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