The Podcast Lesson I Learned from a Burly, Tattooed Biker
You’re out there minding your own business when suddenly you come face to face with rather large, tatted up biker who forces you to see things a different way.
This literally happened to me in my twenties on a long stretch of mountain highway. It’s an incident that has stayed with me for many decades because it taught me a huge lesson. In fact, it was that paradigm shift that I share with you in this episode.
Click play to hear the whole story but let me cut to the key point.
Too often as entrepreneurs we think about what we do. And we talk about what we do with our potential clients as if that is what they want to hear.
Basically, we are minding our own business.
What we should be doing is minding their business. We should be thinking about things from their perspective.
If you want your podcast to be successful, this is the simple paradigm shift you need to make. You have to ask yourself how if feels for your listener.
And, I don’t mean how great it feels to have your sweet voice in their earholes.
I mean, how each and every topic you share feels for them as it relates to their life, their problems, their experience.
If you have guests, it’s your job to step into your listener’s shoes and ask the questions from their perspective. Feel what they feel and ask the question they would have.
I talk a lot about listener-centric podcasting. This is the crux of listener-centric podcasting. Think and feel from their perspective.
Making this paradigm shift could be the thing that saves your podcast and turns your podcast into an authority-buidling, revenue-boosting machine.
When you put you’re listener-centric (and putting yourself in their shoes), you serve them better. When you serve them better, they will subscribe and click play on each episode. Every episode they listen to, they are getting to know you better. The better they know you, the more they trust you as an authority. The bigger of an authority you are to them, the more likely they are to hire you.
And that whole chain reaction starts with a paradigm shift. Don’t share what you know. Share how what you know, feels and affects your ideal listener.
You feel me?
If you’re not sure how to do that, I get it. Many of my clients struggle at first to make this paradigm shift. But, working with me gets them where they need to be. If you want some help making the shift and turning your podcast into an authority-buidling, revenue-boosting machine, let’s talk.
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