Are you missing opportunities by being heard but not seen?
You’re a podcaster but should you also be a video-creator?
I can’t tell you how many times I talk to podcasters about podcasting and the question of video comes up. It seems like lately, more and more new podcasters are planning to include video either as a version of the show or to promote the show.
I’ve got big news for you – they’re on to something!
Far too many entrepreneurs and small business owners ask the question ‘video or podcast?’ when it comes to their marketing efforts. The mistake is that it shouldn’t be ‘or’ it should be AND.
Video vs. Podcasting is a popular discussion in our household because my wife, Valerie, is a video confidence coach. That’s right, our household includes a video coach and a podcast coach.
You might think that this video vs. podcast conversation can get quite heated but you’d be wrong. It’s totally harmonious because we discovered long ago that video and podcasting can play nice in the sandbox. In fact, they can do a lot in supporting each other!
Here’s the most important thing you need to decide if you are going to tap into the marketing power of both video and podcasting:
You’ve heard me say this before and (surprise, surprise) if you were in Valerie’s world, you’d hear her say it too. It is the most important part of creating effective content – think of your ideal customer who is at this moment, your listener or viewer. Focus on serving them first.
The second most important thing you need to remember when dabbling in both video and podcasting is to pick a primary!
Pick which medium is going to be your primary show. Are you going to be video first and lift the audio OR are you going to be podcast first and create a video with the audio?
If you don’t make one your primary, you will end up working a lot harder!
Whichever you choose, make sure to take care of your secondary audience. If you are primarily video, be sure to describe anything visual so your podcast listener doesn’t feel left out. If you are primarily a podcast, try to do something that will hold their attention visually. It doesn’t have to be much – it could simply be a moving waveform!
And the third most important thing to note is that it is worth the effort.
I’m surprised how many people find me on YouTube. I shouldn’t be because YouTube IS the second largest search engine after Google. But, I am surprised because my videos are really simple – just a moving waveform over my logo.
Here’s what I learned, some people just prefer to listen to their content on YouTube. And, I get inquiries all the time from people who have only ever heard my podcast in video form.
BUT WAIT, THERE’S MORE!
Even if you don’t want to create a video version of your podcast, you can still tap into the power of video to promote your show.
Here are three ways to do that:
- Create a video social post using an audio clip and poster (use an app like Wavve or Headliner to keep it simple)
- Post it on Youtube (you can use an app or a tool like Kapwing to add motion to a static poster)
- Get on camera and create a video to tease your audience and push them to the full episode. Hint. Tell them what’s in it for them!
Again – it is worth it? Just look at some of these statistics:
- Social media posts with video have 48% more views
- Video campaigns on LinkedIn have 50% higher view rates
- Social videos generate 1200% more shares than text content
So, if you’re a podcast-purist who refuses to access that video can be worthwhile, you’re missing out. And, so are potential listeners and customers who aren’t finding you!
If you need some help with your video/podcast strategy, hit me up for a free coaching call. We’ll connect for 15-minutes to talk about you and your podcast. You’d be surprised how much we can accomplish in 15 minutes! It’s free so what have you got to lose?
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
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