Podcasters often think of their schedule when they think about consistency – and it’s true, it is important to deliver your podcast on a regular basis. But, that’s not the only way to benefit from being consistent with your podcast.
In this episode, I outline three ways you need to be consistent if you want your show to be a success. Here they are:
The first way is, you guessed it, showing up when you say you will. That means, if you have a weekly podcast that comes out on Thursdays, then every Thursday you better be dropping an episode. If you’ve done a good job of serving your listener, then they’ve subscribed and look forward to your show each week. They may even make it part of their routine – you’re their Thursday commute to work show! Yes, this is actually happening! Or, at least it will be if you are consistent.
Show Up Authentically
The second level of consistency is you. You need to show up the same way each time. I’m going to be blunt here – if you listen to my show regularly then you know I’m usually pretty blunt — if someone subscribes because they love your energy and then the next time you’re half asleep or angry as hell, they WILL unsubscribe. They don’t owe you anything. But, if you are your authentic self every time, they’ll keep coming back for more. And that is how you build your authority because the more you some up authentically and consistently, the more your listener feels like they know you. So, be consistent with your performance to attract and keep subscribers.
Deliver on Your Podcast Promise
The final level of consistency is the most important. Consistently serve your listener. Consistently deliver on your promise – you know that thing you promised you would serve your listener every time they show up? You have to be consistent with this. You can’t promise to give them, say, bonsai tips and then suddenly want to share your cabbage soup recipe or dive into politics. They didn’t sign up for that. You have to serve your listener every single time. This level of value consistency will keep them subscribed – and even better, it will have them sharing what you do with the world. They won’t do that if they can’t trust that you will deliver every time, consistently.
Think about how you discover new podcasts. Someone suggests it to you or you find it through search. You listen to one episode (if you get past the first few minutes). If you like it, you might listen to another. If that holds up, then you might subscribe. Once you’ve been subscribed for a while, you might tell more people. But, if at any time, the experience changes – the show messes with the schedule too much and becomes unreliable, the host stops showing up authentically, or they switch up the content too much – then you’re gone. You’re on to the next one. Not a second thought.
Consistency in your publishing, performance and promise is how you will turn listeners into subscribers and subscribers into raving fans.
Staying consistent with your schedule is the easiest part of this whole equation. If you’re disciplined, you can make it happen. Nailing your performance and delivering on your promise every time, well that might take a bit of work… especially if you’ve never worked on your delivery or figured out what your promise is.
I can help with all three of these things. Book a free 15-minute coaching call and I’ll set you straight on exactly what you need to do to be more consistent so that your podcast builds authority and helps you convert with ease.
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