267 How to Think More Strategically about Your Podcast (The 10,000-Foot View)
How Do You Know If Your Podcast Strategy Is Working? One of the best ways to evaluate your podcast strategy is to step back and look at it from a higher perspective. Instead of focusing on your latest episode, review your last ten episodes as a whole. Ask yourself...
266 How Do You Get Invited to Be a Guest on the Best Podcasts?
Best Way to Pitch Myself to be a Guest on a Podcast? Getting invited to be a guest on podcasts isn’t about pitching every show you can find. It’s about identifying podcasts that align with your audience and message, building relationships with hosts, and...
263 Can a Podcast Help a Local Business Grow?
Is a Podcast Effective for Marketing a Local Business? Yes. A podcast can be a highly effective marketing tool for a local business because it helps build trust, establish authority, and strengthen relationships within the community you already serve. For many...
261 Is a Podcast Coach Worth It? Here’s How to Know
Is a Podcast Coach Worth the Money? A podcast coach is worth the money when your podcast has a clear purpose tied to business growth, authority, lead generation, or revenue. If your podcast is simply a hobby, you can often learn through trial and error over time. But...
258 How to Turn Your Podcast Episodes Into New Revenue Streams
How Do You Make Money From a Podcast Without Ads or Sponsors? There are two key ways to make money from your podcast without ads or sponsors. First, if you are a service provider or you have a product, you can sell it to your audience. The second option is to sell...
257 3 Ways to Make Your Podcast Profitable (Without Ads or Sponsorships)
How do you make money from a podcast for your business? The most common path to profitable podcasts isn’t with ads or sponsorships (especially when you are podcasting for your brand or business). Instead, smart podcasters generate revenue by attracting the right...
255 How a Podcast Builds Authority (And Why It’s More Than Just Content)
How a Podcast Builds Authority (And Why It’s More Than Just Content) How does a podcast build authority? A podcast builds authority by consistently documenting your thought leadership, clarifying your perspective, strengthening your online presence, and accelerating...
252 How to Start a Podcast for Your Business in 2026 Without Wasting Time or Money
What’s the Best Way to Launch a Podcast For Your Business in 2026? If you’re starting a podcast for your business, the first step is clarity: what role the podcast plays in your business, who the ideal listener is, and what you want them to do after they listen....
249 Proven Results: Two Case Studies That Show How Podcasting Generates Sales
Proven Results: How Intentional Podcasting Builds Authority, Generates Leads, and Converts with Ease As a podcast coach, I know entrepreneurs want their podcast to “build authority,” “generate leads,” and “convert with ease.” Sounds great, but what do this actually...
247 Podcasting vs. Social Media: Which is Better for Growing Your Business?
A lot of entrepreneurs come to me because they’re tired of the social media grind. They’re done chasing trends, dancing for algorithms, and posting every day just to stay visible. So, they ask the million-dollar question: “Can I ditch social media and just podcast...
246 Make Your Podcast Path Crystal Clear: How to Turn Listeners into Clients (Fast)
Is it easy for a listener to go from your podcast to your offer? How many clicks does it take to book a call? Are your show notes, links, and CTAs doing their job? Book a free podcast coaching call The Podcast Treasure Hunt I Didn’t Want to Be On I recently...
245 5 Types of Podcast Coaches (and How to Pick the Right One)
There are a lot of podcast coaches out there. You might be wondering if you need a podcast coach. That’s a good first question, but the next question should be, “What kind of podcast coach do I need?” Wait, there are different kinds of podcast...
244 Podcast vs. YouTube Channel: Which is Better for Your Business?
Should you start a podcast or a YouTube channel? Which platform is better for marketing your business? Is podcasting or YouTube better for building authority? And which one actually helps you get clients? These are the kinds of questions entrepreneurs ask me all the...
243 How Many Listeners or Downloads Makes a Successful Podcast?
Most podcasters think success means hitting thousands (or even millions) of downloads. But that’s a myth. You don’t need Joe Rogan or Call Her Daddy numbers to grow your business with a podcast. According to Buzzsprout’s 2025 global podcast statistics, half of the top...
241 Why People Pleasers Make the Worst Podcasters
How People Pleasing Is Killing Your Podcast If you’re a people pleaser, your podcast might be suffering. I know you’re a nice person. You want to be generous, welcoming, and supportive. You want your guests to feel comfortable, your team to feel empowered, and your...
239 Top 3 Podcasting Tips for Real Estate Agents Who Want More Clients
How Realtors Make Their Podcast Their #1 Marketing Tool The real estate industry is crowded and noisy. Your face might be on bus stops and benches, but that doesn’t mean people know what makes you different. That’s where podcasting comes in. In this episode of Just...
238 How to Bridge the Trust Gap with Your Podcast
How to Bridge the Trust Gap with Your Podcast Trust is in short supply these days. With AI-generated everything flooding our feeds, it’s getting harder and harder to tell if there’s a real, living, breathing human behind the message. Generic blogs,...
233 How Repelling Listeners Can Actually Boost Your Podcast ROI
How to Repel the Wrong Podcast Listeners (and Why You Should) Let me say something that might sound totally backward: your podcast should be a turn-off. Yep. A total deal-breaker. But only for the wrong people. If you’re using your podcast to grow your business, and I...
231 Want to Start a Podcast? Here’s What You Actually Need to Succeed
Don’t Start a Podcast Without a Plan: How to Launch a Podcast That Grows Your Business in 2025 So, you’re thinking about launching a podcast for your business in 2025? Love that for you. But let me be real—if your plan starts and ends with buying a microphone, you’re...
230 Is Your Podcast Brand Confusing Your Audience? 4 Red Flags to Fix Now
4 Red Flags That Your Podcast Brand is Confusing Your Audience Your podcast might be hurting your brand more than it’s helping. That stings, right? But if your podcast branding is off, it could be confusing your audience, attracting the wrong people, or worse, turning...
229 Want to Turn Podcast Listeners into Leads? Use This Engagement Strategy
Stop Talking. Start Engaging. How to Spark Real Conversations with Your Podcast Audience Your podcast shouldn’t be a one-way street. If your audience is only passively listening and never engaging, you’re missing a massive opportunity. And no, just hoping people will...
228 3 Essential Places Your Show Needs to Live for Podcast Discoverability
Your podcast is live. You’re publishing episodes. You’re putting in the work. But… are people actually finding your show? If your podcast downloads aren’t where you want them to be, there’s a good chance you’re making one critical mistake: You’re hiding your podcast....
227 Are Your Podcast Titles Killing Your Growth? Here’s How to Fix Them
Is Your Podcast Missing Out on Listeners? Your Episode Titles Might Be to Blame You’ve heard the saying, “You can’t change the past.” Well, when it comes to your podcast episode titles, that’s not true. In fact, refreshing underperforming episode titles can give your...
226 Is Podcasting a Good B2B Marketing Technique?
How to Use Your Podcast as a B2B Marketing Tool Can podcasting really work as a B2B marketing technique? Absolutely—but only if you do it right. Podcasting is a fantastic way to grow your authority, build trust, and ultimately win business in the B2B space. But many...
225 Top Podcast Trends for 2025 Every Podcaster Needs to Know
Top Podcast Trends for 2025: What You Need to Know What will shape the podcast industry in 2025? Who the hell knows? But let’s pretend we’ve got a crystal ball and dig into the most likely trends coming our way. Before we look ahead, let’s take a quick glance back at...
222 4 Unique Ways to Generate Quality Leads with Your Podcast
Are you using your podcast to its full lead-generating potential? As podcasters, we’ve all heard the classic advice: create a lead magnet, build a funnel, and promote it on your show. It’s a proven strategy and can work wonders—if done right. But here’s the problem:...
220 Want to Turn Podcast Listeners into Customers? Here’s The CTA You Need
One of my first questions when I meet a new podcaster is “Why?” Why are you podcasting? Surprisingly – this stumps a lot of podcasters. Especially when I encourage them to dig a little deeper on the Why. For example, if you’re an...
219 How to be a Great Podcast Guest (and Grow Your Audience)
If you listened to the last episode on the best strategy right now for growing your podcast audience then you know it’s all about increasing your exposure by being on other people’s podcasts. In the last episode, we reviewed why this strategy works and how...
218 What’s the Most Effective Way to Get More Podcast Listeners?
One of the most common questions I get when I meet with podcasters during my free coaching call is ‘How do I grow my audience?’, ‘How can I get more downloads’, or ‘How do I increase my podcast’s reach?’ In this episode, I...
