Are you using your podcast to its full lead-generating potential? As podcasters, we’ve all heard the classic advice: create a lead magnet, build a funnel, and promote it on your show. It’s a proven strategy and can work wonders—if done right. But here’s the problem:...
One of my first questions when I meet a new podcaster is “Why?” Why are you podcasting? Surprisingly – this stumps a lot of podcasters. Especially when I encourage them to dig a little deeper on the Why. For example, if you’re an...
If you listened to the last episode on the best strategy right now for growing your podcast audience then you know it’s all about increasing your exposure by being on other people’s podcasts. In the last episode, we reviewed why this strategy works and how...
One of the most common questions I get when I meet with podcasters during my free coaching call is ‘How do I grow my audience?’, ‘How can I get more downloads’, or ‘How do I increase my podcast’s reach?’ In this episode, I...
It’s Audit Time! Now, I know the word ‘audit’ might send shivers down your spine, but stick with me. This isn’t about government forms, spreadsheets or locating ancient receipts—this is about making sure your podcast is the powerhouse marketing tool...
Don’t Fear the Podcast Niche: Why Going Nice and Nichey Could Be Your Best Move Yet Are you terrified of niching down your podcast? You’re not alone. I meet with a lot of podcasters and many of them hesitate, worried that narrowing their focus will limit...
Is Your Podcast Findability in Jeopardy? You may have noticed a change in the search engines lately – AI-generated answers often supersede website recommendations. Major search engines like Google and Bing suggest that we should get ready for this to become the...
Is Your Podcast Feeling a Little Stale? Has your podcast lost its luster? Here are 3 ways to breathe new life into your podcast without blowing up the entire thing. 1. Perform Maintenance on Key Communication Pieces First, let’s tackle the core elements...
Have you ever wondered what it truly means to be a successful podcaster? Like, if you were nominated for a podcast award like the Ambies, or Webbies would that make you a successful podcaster? I ask not just because a show I edit and produce was nominated, but because...
Bored with Podcasting?Here’s How to Tell if It’s Time to Quit Your Podcast Are you still in love with our podcast… or are you getting kind of bored? Before you kick your podcast to the curb, let’s take a step back and see if there is any...
Google Podcasts is Toast… Should We Panic? Maybe Not, But You Do Need to Move Your Show Hold onto your headphones, podcasters, Google Podcasts, the platform that never quite reached its full potential, is officially shutting down in mid-2024. (Does anyone really...
This is a reality check-in. How’s your podcast performing? Is it getting you the results you were hoping for? Or, is it stuck in the mud? Stealing time and not delivering leads or helping you convert with greater ease? Maybe you’ve even considered...
I’m taking a moment to celebrate a special milestone – our 200th episode! It’s been an incredible 7-year journey, and I want to share some valuable insights from this experience that can help you turn your podcast into a marketing machine for your...
For the longest time, I’ve been advising against running ads in your podcast. Why? Because your show is the ad! It’s all about building that know-like-and-trust with your audience to convert them effortlessly. But hey, you clicked on this episode to find...
Wanna Podcast Guest Swap! You’ve heard of a podcast guest exchange, right? Sounds like a great idea – but there are a lot of ways it can go wrong. In this episode, I lay out all the basics so you can benefit from great guest exchanges and avoid...
As the saying goes, you only get one shot at a first impression, and I recently had an eye-opening experience that reinforced this idea. Today, we’re going to explore the importance of being discoverable in your niche and ensuring that you don’t blow that...
If you’re a personal brand, and you haven’t yet ventured into the world of podcasting, this episode is tailor-made for you. But hold on, if you’ve already got a podcast, guess what? This episode is just as relevant for you. Basically, if you’re...
Your podcast on it’s own is not a marketing plan – it’s a piece of the plan. In this episode, I share another piece of the plan that not only improves your podcast ROI it can also improve your podcast. It’s email. Why Email Marketing is Your...
Your Podcast Needs to be on Youtube Now, I know what you’re thinking. “But Coach, I already have my podcast on iTunes and Spotify. Why do I need to bother with YouTube?” And to that I have a counter question, why would you limit yourself? You want...
Follow this Strategy to Get More Leads and Sales from Your Podcast If your podcast is supposed to be a marketing tool for your business but it’s not working, this episode is for you. So often people get excited about creating a podcast (and who wouldn’t,...
So, you’re cruising along with your podcast. It’s growing slowly but steadily. And then suddenly, it stops. You’re not losing listeners but you’re not gaining them either. You’re in a podcast rut. The good news is that lots of podcasters deal with this. It’s...
Why You Need to Tap into the Purpose of Your Podcasting Efforts As a podcast coach, I’ve met with hundreds of podcasters through my free 15-minute coaching sessions. Hundreds. There’s one question I always seem to be asking. And, for some reason, this question often...
The AI Takeover of Podcasting: The Robo-pocalypse This is how I generated it. I used: https://chat.openai.com/ . Free to use (at the time of this episode). PROMPT Write a podcast script for an ai generated voice about how podcasts can be 100% ai created and nobody...
Ready for some real talk? There are over 250 podcasts with the name ‘real talk’. I’m sure it seemed like a perfect name to the podcaster at the time. But here’s the thing – what the hell does that even mean? What kind of real talk? Real for who? About what? ...
Discover Your Podcast Path to Profits I’ve met my fair share of podcasters with dollar signs in their eyes. And fair enough – podcasting takes a lot of time and energy … when you do it right. So, why shouldn’t you get paid? Why shouldn’t you want some podcast...
I don’t want to alarm you but, ahem, I do make mistakes. Not many. Like, maybe 5 in my whole life. But, like all entrepreneurs, I’ve learned from the ones I’ve made so in this episode, I thought I would share the ones I made when I launched my very first podcast...
Want to be the Joe Rogan of Your Niche? Here’s Your Step by Step Plan I talk to a lot of podcasters in my free 15- minute coaching calls and hands down the most common thing I hear from podcasters is that they want Joe Rogan level success in their podcasting niche. ...
Jayna Marie’s Promotion Plan Generated Massive Downloads in the First 30 Days It’s the dream. Launch a podcast and instantly have 30,000 downloads. ‘Huge downloads’ is certainly the most common goal I hear in my free 15-minute coaching calls! The problem is, it’s not...
Where do you put your promo? Are you asking for something right out of the gate? Do you like to sneak it in the middle? Or are you closing with your CTA? There are a lot of opinions about the best placement of your call to action and in this episode, I’m going to...
Make a sticky note and put this up in your podcast studio: The Weight is in the ‘Why’, Not the ‘Who’. Let me help you decipher this one. The weight or the value of each episode comes from why someone would listen NOT who you have on your show. Let that sink in....
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