If you’re a personal brand, and you haven’t yet ventured into the world of podcasting, this episode is tailor-made for you. But hold on, if you’ve already got a podcast, guess what? This episode is just as relevant for you. Basically, if you’re...
Your podcast on it’s own is not a marketing plan – it’s a piece of the plan. In this episode, I share another piece of the plan that not only improves your podcast ROI it can also improve your podcast. It’s email. Why Email Marketing is Your...
Your Podcast Needs to be on Youtube Now, I know what you’re thinking. “But Coach, I already have my podcast on iTunes and Spotify. Why do I need to bother with YouTube?” And to that I have a counter question, why would you limit yourself? You want...
Follow this Strategy to Get More Leads and Sales from Your Podcast If your podcast is supposed to be a marketing tool for your business but it’s not working, this episode is for you. So often people get excited about creating a podcast (and who wouldn’t,...
So, you’re cruising along with your podcast. It’s growing slowly but steadily. And then suddenly, it stops. You’re not losing listeners but you’re not gaining them either. You’re in a podcast rut. The good news is that lots of podcasters deal with this. It’s...
Why You Need to Tap into the Purpose of Your Podcasting Efforts As a podcast coach, I’ve met with hundreds of podcasters through my free 15-minute coaching sessions. Hundreds. There’s one question I always seem to be asking. And, for some reason, this question often...
The AI Takeover of Podcasting: The Robo-pocalypse This is how I generated it. I used: https://chat.openai.com/ . Free to use (at the time of this episode). PROMPT Write a podcast script for an ai generated voice about how podcasts can be 100% ai created and nobody...
Ready for some real talk? There are over 250 podcasts with the name ‘real talk’. I’m sure it seemed like a perfect name to the podcaster at the time. But here’s the thing – what the hell does that even mean? What kind of real talk? Real for who? About what? ...
Discover Your Podcast Path to Profits I’ve met my fair share of podcasters with dollar signs in their eyes. And fair enough – podcasting takes a lot of time and energy … when you do it right. So, why shouldn’t you get paid? Why shouldn’t you want some podcast...
I don’t want to alarm you but, ahem, I do make mistakes. Not many. Like, maybe 5 in my whole life. But, like all entrepreneurs, I’ve learned from the ones I’ve made so in this episode, I thought I would share the ones I made when I launched my very first podcast...
Want to be the Joe Rogan of Your Niche? Here’s Your Step by Step Plan I talk to a lot of podcasters in my free 15- minute coaching calls and hands down the most common thing I hear from podcasters is that they want Joe Rogan level success in their podcasting niche. ...
Jayna Marie’s Promotion Plan Generated Massive Downloads in the First 30 Days It’s the dream. Launch a podcast and instantly have 30,000 downloads. ‘Huge downloads’ is certainly the most common goal I hear in my free 15-minute coaching calls! The problem is, it’s not...
Where do you put your promo? Are you asking for something right out of the gate? Do you like to sneak it in the middle? Or are you closing with your CTA? There are a lot of opinions about the best placement of your call to action and in this episode, I’m going to...
Make a sticky note and put this up in your podcast studio: The Weight is in the ‘Why’, Not the ‘Who’. Let me help you decipher this one. The weight or the value of each episode comes from why someone would listen NOT who you have on your show. Let that sink in....
One of the best parts of what I do is getting to meet so many podcasters. I love it when they bring their problem podcast or podcast dreams to me. And, with hundreds of coaching meetings under my belt, I can see the patterns. Every podcaster or would-be podcaster is...
The Podcast Lesson I Learned from a Burly, Tattooed Biker You’re out there minding your own business when suddenly you come face to face with rather large, tatted up biker who forces you to see things a different way. This literally happened to me in my twenties on...
Do you ever feel like you’re talking into a great empty void? Like your podcast is out there floating around and nobody is listening? It can be so demoralizing! In this week’s episode, I share a blast from the past to help you see that what you’re...
Don’t Fall Prey to the Lure of False Metrics Who doesn’t want to have the number one podcast? Pretty much every podcaster, right? That’s why marketers keep promising it to you. But, you shouldn’t bite. I’ve been seeing a lot of ads lately offering you up a guaranteed...
Is Your Podcast Description Helping or Hurting? Here’s How to Fix It. Remember way back when you started your podcast and you wrote your description. That was a crazy time! You were launching your podcast, everything was new and let’s face it, there was a bit of...
hat would make your podcast better next year? Here are my top 4 tips on how to reflect to get better results from your podcast. You want results, right? Okay, then let’s get into it. I released this episode right before the end of 2021… but don’t lump me in with...
So, the whole build it and they will come podcasting approach hasn’t quite panned out. I hate to be the one to break it to you but in a sea of podcasts, you’re going to have to put some signals out if you want to be found. And that means marketing! It’s one of the...
You’ve probably heard of a producer. And, you probably know that there are a lot of different types of producers – especially in the world of media. You have an executive producer, a line producer, a technical producer, an associate producer… the list goes on. ...
Hello, I’m a podcast coach. A what? A Podcast Coach. Well, what the hell is a podcast coach? This conversation doesn’t happen as much now as it used to but that doesn’t mean people aren’t wondering about it. And if they’re podcasters, they are often also thinking, ‘Do...
Tell me if this sounds familiar. Someone recommends a new podcast so you check it out. You open it up and start to scan the different titles looking for something that sounds interesting. This is a common experience that almost every podcast listener has had. What...
Niche Down to Boost Listener Loyalty and Connection Niching your podcast to increase your impact is no longer a secret strategy. But, have you ever considered going local as a way to niche down? Forget the world wide web – get traction where you live by...
Are you missing opportunities by being heard but not seen? You’re a podcaster but should you also be a video-creator? I can’t tell you how many times I talk to podcasters about podcasting and the question of video comes up. It seems like lately, more and more new...
Can You Monetize Your Podcast with Subscriptions? The podcast world is always evolving and it raises a lot of questions. Almost instantly after Apple Podcasts sent out a notification about their new subscription service, emails started flooding my inbox. My...
Stop comparing your podcast growth plan to everyone else’s You have a podcast growth strategy right? You know that plan you have for attracting an audience full of your ideal customers? Here’s the problem, most podcasters either don’t have a growth strategy or they...
Was my Show Name Offensive? Why I Decided to Change It. “Are you aware of the connection of your show name to rape culture?” That was a question I got in an email a few months ago and it stopped me dead in my tracks. Now, I’m not going to pretend that my old show...
Why Apple Killed the Subscribe Button (and What you Should Do About It) The world of podcasting is constantly changing and it can be tough to keep up. In fact, there’s so much change, you might be tempted to just ignore most of these miniscule shifts. Well, I don’t...
