How to Use Your Podcast as a B2B Marketing Tool Can podcasting really work as a B2B marketing technique? Absolutely—but only if you do it right. Podcasting is a fantastic way to grow your authority, build trust, and ultimately win business in the B2B space. But many...
Top Podcast Trends for 2025: What You Need to Know What will shape the podcast industry in 2025? Who the hell knows? But let’s pretend we’ve got a crystal ball and dig into the most likely trends coming our way. Before we look ahead, let’s take a quick glance back at...
The Best Podcast Microphones: My Top 3 Picks for Every Budget When it comes to podcasting, your microphone can make or break your audio quality. It’s the one piece of equipment standing between you and a clear, professional sound. But with so many options out there,...
Need a Podcast Holiday? Taking a break from podcasting doesn’t mean your show has to go dark. If you’re feeling the burn of podcast burnout, or you’re staring down a busy schedule and can’t imagine recording another episode, don’t worry. Even the most committed...
Are you using your podcast to its full lead-generating potential? As podcasters, we’ve all heard the classic advice: create a lead magnet, build a funnel, and promote it on your show. It’s a proven strategy and can work wonders—if done right. But here’s the problem:...
How to Start Your Podcast with a Strong, Listener-Grabbing Intro Today, I’m tackling something that could make or break your listener retention: your podcast intro. Every podcaster knows they have just 30 seconds to convince a new listener to stick around, but I still...
One of my first questions when I meet a new podcaster is “Why?” Why are you podcasting? Surprisingly – this stumps a lot of podcasters. Especially when I encourage them to dig a little deeper on the Why. For example, if you’re an...
If you listened to the last episode on the best strategy right now for growing your podcast audience then you know it’s all about increasing your exposure by being on other people’s podcasts. In the last episode, we reviewed why this strategy works and how...
One of the most common questions I get when I meet with podcasters during my free coaching call is ‘How do I grow my audience?’, ‘How can I get more downloads’, or ‘How do I increase my podcast’s reach?’ In this episode, I...
It’s Audit Time! Now, I know the word ‘audit’ might send shivers down your spine, but stick with me. This isn’t about government forms, spreadsheets or locating ancient receipts—this is about making sure your podcast is the powerhouse marketing tool...
Don’t Fear the Podcast Niche: Why Going Nice and Nichey Could Be Your Best Move Yet Are you terrified of niching down your podcast? You’re not alone. I meet with a lot of podcasters and many of them hesitate, worried that narrowing their focus will limit...
Is Your Podcast Findability in Jeopardy? You may have noticed a change in the search engines lately – AI-generated answers often supersede website recommendations. Major search engines like Google and Bing suggest that we should get ready for this to become the...
ver feel like you’re running out of new podcast topic ideas? Maybe you feel like you’ve covered everything and your struggling to talk about something new. Well, let’s talk about why repetition isn’t just okay, but absolutely essential for your...
Do you want your podcast to be remembered, understood, and trusted? Then it’s time to embrace the secret weapon of the world’s most compelling speakers: repetition. That’s right, repetition. Repetition isn’t just a broken record; it’s a powerful...
One of the top questions I get asked is, “How do I improve my podcast voice?” Sometimes this question comes after someone confesses, “I hate my voice.” This might be after podcasting for a while, or it might be the reason they aren’t podcasting. So,...
So, your guest wants to promote themself on your podcast… Just because everyone else is doing it, doesn’t mean you should. In this episode, I tackle a common pitfall that can derail your podcast’s flow and alienate your listeners: letting guests run...
Is Your Podcast Feeling a Little Stale? Has your podcast lost its luster? Here are 3 ways to breathe new life into your podcast without blowing up the entire thing. 1. Perform Maintenance on Key Communication Pieces First, let’s tackle the core elements...
You’ve got an awesome guest booked for your podcast. They look fantastic on paper, credentials galore. But when the interview mic gets hot, things fall flat. Short, one-word answers leave you wondering if you’ll have to pull the pin on the whole episode....
If you have a podcast where you interview guests, STOP. When you decided to get into podcasting you thought, it would be a great way to build your authority, grow your visibility, and improve your conversions. Awesome. And then you looked at the other podcasts out...
You uploaded an episode with a mistake! CRAP! What do you do? In today’s episode, I’m going to walk you step by step through the process of how to deal with an uploaded podcast episode that has little booboo in it. I know the feeling. I make mistakes. And...
Have you ever wondered what it truly means to be a successful podcaster? Like, if you were nominated for a podcast award like the Ambies, or Webbies would that make you a successful podcaster? I ask not just because a show I edit and produce was nominated, but because...
Great podcast scripts can flop or flourish – the difference is in the delivery. And, the secret to a well-delivered script is what you’re looking at when you read. Yep, how your script looks on the page or screen can dramatically effect your script...
Bored with Podcasting?Here’s How to Tell if It’s Time to Quit Your Podcast Are you still in love with our podcast… or are you getting kind of bored? Before you kick your podcast to the curb, let’s take a step back and see if there is any...
Google Podcasts is Toast… Should We Panic? Maybe Not, But You Do Need to Move Your Show Hold onto your headphones, podcasters, Google Podcasts, the platform that never quite reached its full potential, is officially shutting down in mid-2024. (Does anyone really...
Don’t Blow Your Interview with the First Question! Instead, Captivate Your Audience from the Start In this episode, I want to convince you to NEVER start an episode with a LAME question again becasue it’s killing your podcast. Have you ever used these...
This is a reality check-in. How’s your podcast performing? Is it getting you the results you were hoping for? Or, is it stuck in the mud? Stealing time and not delivering leads or helping you convert with greater ease? Maybe you’ve even considered...
I’m taking a moment to celebrate a special milestone – our 200th episode! It’s been an incredible 7-year journey, and I want to share some valuable insights from this experience that can help you turn your podcast into a marketing machine for your...
For the longest time, I’ve been advising against running ads in your podcast. Why? Because your show is the ad! It’s all about building that know-like-and-trust with your audience to convert them effortlessly. But hey, you clicked on this episode to find...
Today, let’s tackle a common issue that might be affecting your podcast without you even realizing it: mouth noise. (Lip Smacking, mouth clicking, mouth clicks, tongue noise) The Intricacies of Mouth Noise You know that feeling when someone eats too...
Ever wondered how to turn your podcast from ‘meh’ to ‘mind-blowing’? Well, have I got a story for you… There are only a few things that we do that our caveman ancestors also did. And there’s one important Caveman activity that you...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy policy
