245 5 Types of Podcast Coaches (and How to Pick the Right One)

245 5 Types of Podcast Coaches (and How to Pick the Right One)

There are a lot of podcast coaches out there. You might be wondering if you need a podcast coach. That’s a good first question, but the next question should be, “What kind of podcast coach do I need?” Wait, there are different kinds of podcast...
244 Podcast vs. YouTube Channel: Which is Better for Your Business?

244 Podcast vs. YouTube Channel: Which is Better for Your Business?

Should you start a podcast or a YouTube channel? Which platform is better for marketing your business? Is podcasting or YouTube better for building authority? And which one actually helps you get clients? These are the kinds of questions entrepreneurs ask me all the...
243 How Many Listeners or Downloads Makes a Successful Podcast?

243 How Many Listeners or Downloads Makes a Successful Podcast?

Most podcasters think success means hitting thousands (or even millions) of downloads. But that’s a myth. You don’t need Joe Rogan or Call Her Daddy numbers to grow your business with a podcast. According to Buzzsprout’s 2025 global podcast statistics, half of the top...
241 Why People Pleasers Make the Worst Podcasters

241 Why People Pleasers Make the Worst Podcasters

How People Pleasing Is Killing Your Podcast If you’re a people pleaser, your podcast might be suffering. I know you’re a nice person. You want to be generous, welcoming, and supportive. You want your guests to feel comfortable, your team to feel empowered, and your...
238 How to Bridge the Trust Gap with Your Podcast

238 How to Bridge the Trust Gap with Your Podcast

How to Bridge the Trust Gap with Your Podcast Trust is in short supply these days. With AI-generated everything flooding our feeds, it’s getting harder and harder to tell if there’s a real, living, breathing human behind the message. Generic blogs,...
233 How Repelling Listeners Can Actually Boost Your Podcast ROI

233 How Repelling Listeners Can Actually Boost Your Podcast ROI

How to Repel the Wrong Podcast Listeners (and Why You Should) Let me say something that might sound totally backward: your podcast should be a turn-off. Yep. A total deal-breaker. But only for the wrong people. If you’re using your podcast to grow your business, and I...
226 Is Podcasting a Good B2B Marketing Technique?

226 Is Podcasting a Good B2B Marketing Technique?

How to Use Your Podcast as a B2B Marketing Tool Can podcasting really work as a B2B marketing technique? Absolutely—but only if you do it right. Podcasting is a fantastic way to grow your authority, build trust, and ultimately win business in the B2B space. But many...
225 Top Podcast Trends for 2025 Every Podcaster Needs to Know

225 Top Podcast Trends for 2025 Every Podcaster Needs to Know

Top Podcast Trends for 2025: What You Need to Know What will shape the podcast industry in 2025? Who the hell knows? But let’s pretend we’ve got a crystal ball and dig into the most likely trends coming our way. Before we look ahead, let’s take a quick glance back at...
222 4 Unique Ways to Generate Quality Leads with Your Podcast

222 4 Unique Ways to Generate Quality Leads with Your Podcast

Are you using your podcast to its full lead-generating potential? As podcasters, we’ve all heard the classic advice: create a lead magnet, build a funnel, and promote it on your show. It’s a proven strategy and can work wonders—if done right. But here’s the problem:...
219 How to be a Great Podcast Guest (and Grow Your Audience)

219 How to be a Great Podcast Guest (and Grow Your Audience)

If you listened to the last episode on the best strategy right now for growing your podcast audience then you know it’s all about increasing your exposure by being on other people’s podcasts. In the last episode, we reviewed why this strategy works and how...
217 How to Give Yourself a Podcast Audit (and Improve Your ROI)

217 How to Give Yourself a Podcast Audit (and Improve Your ROI)

It’s Audit Time! Now, I know the word ‘audit’ might send shivers down your spine, but stick with me. This isn’t about government forms, spreadsheets or locating ancient receipts—this is about making sure your podcast is the powerhouse marketing tool...
216 How to Overcome the Fear of Niching Down Your Podcast

216 How to Overcome the Fear of Niching Down Your Podcast

Don’t Fear the Podcast Niche: Why Going Nice and Nichey Could Be Your Best Move Yet   Are you terrified of niching down your podcast? You’re not alone. I meet with a lot of podcasters and many of them hesitate, worried that narrowing their focus will limit...
210 3 Ways to Give Your Podcast a Refresh (without Pivoting)

210 3 Ways to Give Your Podcast a Refresh (without Pivoting)

Is Your Podcast Feeling a Little Stale? Has your podcast lost its luster? Here are 3 ways to breathe new life into your podcast without blowing up the entire thing.   1. Perform Maintenance on Key Communication Pieces First, let’s tackle the core elements...
206 Is a Podcast Award Nomination a Sign of Success?

206 Is a Podcast Award Nomination a Sign of Success?

Have you ever wondered what it truly means to be a successful podcaster? Like, if you were nominated for a podcast award like the Ambies, or Webbies would that make you a successful podcaster? I ask not just because a show I edit and produce was nominated, but because...