It’s Audit Time!
Now, I know the word ‘audit’ might send shivers down your spine, but stick with me.
This isn’t about government forms, spreadsheets or locating ancient receipts—this is about making sure your podcast is the powerhouse marketing tool it’s meant to be.
Why Do You Need a Podcast Audit?
Just like you go to the doctor for a check-up, your podcast needs a regular health exam to keep it in top shape. Here are three key reasons why a podcast audit is essential:
- Your podcast is a reflection of your brand. Think of it like looking in the mirror first thing in the morning. If your audio quality is fuzzy, your content is meandering, or your messaging is as clear as mud, then guess what? Your listeners are seeing that mess too. An audit will help you see your podcast the way your listeners do, so you can fix those messy spots before they become deal-breakers.
- Podcasting isn’t just a hobby—it’s a serious marketing tool. You’re putting time, money, and let’s be honest, a whole lot of love into your podcast. But if you’re not seeing real results—whether that’s more leads, more authority, or more sales—then something’s off. A podcast audit is like tasting the gourmet dish you’ve been cooking before serving it up, making sure it’s seasoned just right. You wouldn’t serve a meal without tasting it first, so why let your podcast out into the world without checking if it’s truly hitting the mark? A podcast audit can reveal what’s causing that not-so-great return on your investment and effort.
- You don’t know what you don’t know. Maybe you started your podcast because someone said you should, or you saw other people killing it with their shows and thought, “I can do that!” That’s awesome! But there’s more to podcasting than grabbing a mic then hitting publish. It’s like setting up a tent in your backyard and calling it camping. Sure, you’re outside, but if you want the full experience—the campfire, the stargazing, the s’mores—you’ve got to go deeper into the wilderness. A podcast audit shows you what you’re missing and what questions you should be asking yourself so you can take your show from good to great.
How to Do a Podcast Audit
Now you know WHY you should do a podcast audit and you’re probably wondering how the heck do I do that? Don’t worry, I’ve got you covered. I’ve created a 7-point podcast audit and I’ll walk you through it, step-by-step, in my comprehensive and exclusive video training. And the best part? It’s free. Yep, you heard me—free.
This isn’t one of those quick, flashy ‘just slap some duct tape on it’ fixes. It’s a comprehensive, step-by-step guide that’ll help you diagnose what’s really going on with your podcast so you can make informed decisions about how to boost that ROI.
Get Instant Access (Like, Right Now!)
What are you waiting for? CLICK HERE to grab instant access to your free podcast audit training. Don’t waste another second trying to figure out how to fix your podcast—do the audit, and learn exactly where to put your efforts.
Let’s turn your podcast into the show that you love and that loves you back.
