Podcast Coach Tim Wohlberg
Tim Wohlberg on Apple Podcasts

If you listened to the last episode on the best strategy right now for growing your podcast audience then you know it’s all about increasing your exposure by being on other people’s podcasts. In the last episode, we reviewed why this strategy works and how to do it but I left out one big piece of the success pie and I want to serve that up today. Mmmm… pie.

If you want to effectively grow your audience using other people’s podcasts — or as I like to call it, OPP — then there is one thing you need to know. You can’t suck as a guest.

If you suck, you won’t attract new followers or clients and you may discover that your episode never actually sees the light of day. Oh, and you definitely won’t be invited to other podcasts.

This is not a one-and-done strategy – you need to be getting on lots and lots of podcasts for this podcast audience growth strategy to work.

So, if the fear of ruining your brand’s authority and becoming a podcast guest pariah has you quaking behind the mic, let me share a few tips on how to be a fantastic guest and reap the full rewards of this strategy.

Here are the key things you need to nail to be a great podcast guest:

1. Show Up Prepared

This should go without saying, but I’m going to say it anyway: be prepared.

2. Sound Great (aka Make Sure You’re on Your Mic!)

I can’t stress this enough—make sure your sound quality is top-notch.  If you need some tips on mic technique, check out episodes, 163, 157, 134and 42. In fact, mic technique is so critical, that it was my very first episode!

Remember, your audio quality reflects your brand, so treat it with the same level of professionalism you would your own show. 

3. Promote the Episode

Now, this is where the magic happens—be gracious. After your interview, thank the host publicly. 

When you share the episode, it’s like saying, “Look, this host trusted me to come on their show, and I delivered.” That gives you credibility.

4. Build Relationships for the Long Run

Podcasting is all about relationships. It’s all about creating a positive ripple effect.

Great Guests Get More Traction

Being a fantastic guest is more than just showing up and delivering a good interview. It’s about positioning yourself as a trusted expert, building relationships, and leveraging your guest appearances to grow your audience. When you’re a standout guest, you create a positive feedback loop that makes future appearances more likely—and that means more chances to grow your podcast.

So, show up prepared, sound great, be gracious, and remember to give as much as you’re getting. When you do, you’ll find that guesting on podcasts isn’t just a good way to grow your audience— it’s a winning strategy.

 

 

 

Podcast Coach Tim Wohlberg
Podcast Coach Tim Wohlberg
Podcast Coach Tim Wohlberg

Almost there. Where can I send your smile poster?

You'll also get access to all my free resources including my PRE-RECORD CHECKLIST. Plus my weekly tipsletter with even more tools to improve your pordcast performance.

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Pre-Record Checklist for Podcasting

Almost there. Where can I send access to the checklist?

You'll also get access to a few other resources my clients use. Including my PERFORMANCE POSTERS. Plus my tipsletter with even more tools to improve your podcast performance. 

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sharing is caring

Almost there. Where can I send your share poster?

You'll also get access to all my free resources including my PRE-RECORD CHECKLIST. Plus my weekly tipsletter with even more tools to improve your pordcast performance.

I JUST SENT YOU AN EMAIL. CHECK IT OUT

Almost there. Where can I send your access to the blueprint?

You'll also get my tipsletter with even more tools to make your podcast engaging.

I JUST SENT YOU AN EMAIL. CHECK IT OUT