If you created your podcast to grow your authority and your business I can relate… but can your listeners? Relatability: The Key to Building Authority You’re undoubtedly a smarty pants. An expert in your field, a thought leader, someone who knows their...
Want a podcast that gets action? Then never skip the call to action! It may seem like an obvious statement but I hear so many podcasters skip or butcher the call to action in their podcast. I’ve shared the importance of the Call to Action before. So, if you want...
Unleash the Power of Engaging Guest Introductions to Level Up Your Podcast Introduction: Today, we’re diving deep into the world of guest introductions. Brace yourselves, because I’ve got some tough love to share. If your guest intros are lackluster and...
There are a lot of good reasons to podcast for your business but if you don’t know which one is behind YOUR podcast it won’t serve your listener, and that means it likely won’t serve your business either. In other words, when you’re not clear...
Follow this Strategy to Get More Leads and Sales from Your Podcast If your podcast is supposed to be a marketing tool for your business but it’s not working, this episode is for you. So often people get excited about creating a podcast (and who wouldn’t,...
So, you’re cruising along with your podcast. It’s growing slowly but steadily. And then suddenly, it stops. You’re not losing listeners but you’re not gaining them either. You’re in a podcast rut. The good news is that lots of podcasters deal with this. It’s...
The Most Important Questions Happen Before you Hit Record Podcasters ask me all the time if they should give their guests the questions before the interview. My no BS answer is – NO Way Jose. I don’t know if it’s all of the years I spent on talk...
The Good, Bad & Ugly of Podcasting in the Age of Artificial Intelligence (AI) If you listen to my last episode on AI and Podcasting then you know that we, the human podcast hosts, don’t have much to fear in terms of being usurped by our AI counterparts. At least...
The AI Takeover of Podcasting: The Robo-pocalypse This is how I generated it. I used: https://chat.openai.com/ . Free to use (at the time of this episode). PROMPT Write a podcast script for an ai generated voice about how podcasts can be 100% ai created and nobody...
It’s an invasion! AI is going to take all of our jobs! Grab your homestead now while you still can… Okay, so it’s not quite time to panic about how Artificial Intelligence is going to decimate the economy and take all of our jobs. But, it is time for us podcasters to...
Podcasting seems like a fun idea and what-the-heck, it’ll be great for my business. After speaking with hundreds of podcasters, I’m convinced that this exact thought is what lead them to start their podcast. And I agree. It is fun. And it can be great for...
Podcasting is easy. Just grab a mic and go. Lots of people are making tons of money podcasting. These are lies. Or at best, half truths. In this episode, I get real with you about some of the harmful industry lies being told to podcasters. But don’t worry, it won’t...
Do you spend hours in conversation with your guests just to get one juicy story out of your guests? Have you ever wondered how talk show hosts and professional podcasters manage to get the best stories out of their guests in such a short time? It’s not magic. It’s...
Sometimes I listen to a podcast and I can almost see the questions the podcast interviewer is asking. I picture them clutching to these questions like it’s a floating door next to the almost sunk Titanic. Somewhere, someone in the podcasting world told people to...
Where do you put your promo? Are you asking for something right out of the gate? Do you like to sneak it in the middle? Or are you closing with your CTA? There are a lot of opinions about the best placement of your call to action and in this episode, I’m going to...
One of the best parts of what I do is getting to meet so many podcasters. I love it when they bring their problem podcast or podcast dreams to me. And, with hundreds of coaching meetings under my belt, I can see the patterns. Every podcaster or would-be podcaster is...
The Podcast Lesson I Learned from a Burly, Tattooed Biker You’re out there minding your own business when suddenly you come face to face with rather large, tatted up biker who forces you to see things a different way. This literally happened to me in my twenties on...
Do you ever feel like you are running out of things to talk about in your podcast? You are not alone. I hear this challenge from a lot of podcasters. The good news is that there’s gold hiding in your past episodes! I’ve talked before about how to use past topics to...
You’ve heard it before. Hopefully on someone else’s podcast… The host boots around the guest intro so bad that the guest either has to awkwardly say something about it. Or, there needs to be a whole conversation about it – “Did I say your name right?…” ...
You Can’t Serve Your Listener with Crappy Podcast Content Do you want a podcast that is so great your listeners can’t wait for the next episode to drop? And do you also want that podcast to help your listeners see you as an authority and be dying to work with you or...
You’ve probably heard of a producer. And, you probably know that there are a lot of different types of producers – especially in the world of media. You have an executive producer, a line producer, a technical producer, an associate producer… the list goes on. ...
Hello, I’m a podcast coach. A what? A Podcast Coach. Well, what the hell is a podcast coach? This conversation doesn’t happen as much now as it used to but that doesn’t mean people aren’t wondering about it. And if they’re podcasters, they are often also thinking, ‘Do...
Are You Failing Your Podcast Listener by Serving Yourself First? A Big Get. That’s what people in radio call landing an interview with a big name celebrity or a hard to nail-down politician. But, sometimes, that ‘big get’ is all about ego instead of being about...
How to Organize Your Content to Save Your Audience Does your podcast have themes buckets? Breaking News: it needs them! “Uh, Coach, what’s a podcast theme?” So glad you asked, Billy. A podcast theme is where you place the topics of your show....
You may be inadvertently doing a bait and switch Nobody likes to be duped. It’s no fun being let down. Everyone wants to get what they came for. So, are you disappointing your listeners by not living up to your own hype? Have you heard the term catfishing? It’s that...
Every Podcaster Dreams of Monetizing. Here’s how to do it if you Have a Business Here’s a newsflash – creating a podcast costs time and often, money. It won’t take long before you start thinking, ‘I need to make some money here…’ If I had a dollar for every time...
What Time Should You Record Your Podcast? Do you ‘bang out’ your podcasts? Don’t be proud of it. It’s not a good thing. Banging out a podcast puts your performance as a podcaster at risk and it does not serve your listener. Remember, your listeners, the whole reason...
How a little planning makes a big difference to your audience We’d won gold at the Music Festival but as we listened to the review of our performance, I was mortified. The memory of that moment still mortifies me to this day. (Click play to hear what almost cost me my...
4 Types of Stories that Help You Connect with Your Listener Are you shoving facts and figures down your listener’s throat? Are you blathering on about yourself and failing to make a connection? Stories to the rescue! In my last episode I explained why...
The scientific and not so scientific benefits of storytelling Gather round the campfire, podcasters, I have an f-bomb laced story for you. Be honest, when you read that sentence, did you actually picture a campfire? Of course you did, you’re human. And, that’s what...
