108 How to Use Storytelling Effectively in Your Podcast
4 Types of Stories that Help You Connect with Your Listener Are you shoving facts and figures down your listener’s throat? Are you blathering on about yourself and failing to make a connection? Stories to the rescue! In my last episode I explained why...
107 Why You Need More Stories in Your Podcast
The scientific and not so scientific benefits of storytelling Gather round the campfire, podcasters, I have an f-bomb laced story for you. Be honest, when you read that sentence, did you actually picture a campfire? Of course you did, you’re human. And, that’s what...
106 Shit Happens. And, It Makes you a Better Podcaster
Have you earned your stripes as a podcaster? How did you picture podcastland before you started? Did you dream of being a magical podcaster who never makes any mistakes? Welcome to the real world. Sure, all new podcasters know that they have a lot to learn (at least...
105 How Barf Sessions Make You a Better Podcaster
Don’t miss this critical step in launching your podcast Did you ever test your dance moves using a broom? Make out with a pillow? Tryout your pickup lines in the mirror (finger guns and all)? Rehearsing is a natural way to get ready for big steps in your life. So, why...
104 Don’t Make this Podcast Audio-Quality Mistake
A Pandemic is No Excuse for Poor Sound in Your Podcast Thanks to the pandemic, the audio-quality bar is lower than a limbo pole in a 1980’s frat-house flick. Resist the urge to see how low you can go. A lot of podcasters are having to make adjustments due to the...
103 Are You Living Up To Your Podcast Promise?
Why THIS Part of your Intro is Critical to Success I don’t want to alarm you, but you might be letting your listeners down. They’re not mad…just disappointed. Promises, promises, promises. Your podcast should be built on them. Or, rather on one in particular....
102 How to Help Your Listener Take the Next Step
Your listener loves your show. You love having listeners who love your show. The end. Is that all you want out of your podcast? A love affair? If you’re podcasting for your business or if you have hopes of your podcast being your business, love isn’t going to cut...
101 Stay in Your Lane When You Podcast
Don’t let your show get derailed by COVID-19 I know it’s hard NOT to talk about the Coronavirus. I know it may even seem weird to do a podcast during a global pandemic without it being about this crisis. But, I think we can all agree – there are enough people...
100 The Most Important Lessons Learned in 100 Podcast Episodes
My biggest takeaways from my podcast about podcasting 100 episodes is a milestone in the world of podcasting. It took me a long time to get here and the road was bumpy. That might seem like a strange thing for a podcast coach to admit but I’m just like you – and...
099 Why Podcasting is Good for Building Your Authority
How podcasting helps you grow your business A lot of entrepreneurs wonder whether podcasting will be worth their time and effort. Does podcasting really have a good ROI? The answer is yes if you’re trying to grow your brand’s authority. If you want to increase your...
098 – How to Stand Out in a Sea of Podcasts
Hundreds of podcasts are launching every day, don’t get left behind. Picture a sandbox. A good sized sandbox. Now, bend down and pick up some sand. Now, single out one grain. That’s your podcast in the podcast universe and it’s getting more and more crowded every day....
097 Should I Have a Website for my Podcast?
Your Podcast Really Needs a Podcast So you’ve got a podcast or you’re planning to create a podcast and you’re focusing so much attention on your show that you think maybe, just maybe, you can skip the whole having a website for your podcast thing. EEENGHH! Wrong. I...
096 How to Get Out of Podcast Launch Paralysis
You’ve decided to do a podcast. You’ve recorded a couple of episodes. And then you re-recorded them. And now, they’re sitting their collecting digital dust because you don’t know if they’re good enough. Sound familiar? You’ve got Podcast Launch Paralysis. First of...
095 The Most Important Advice About Podcasting
If you listen to only one tip in the entire history of this podcast filled with tips for podcasts, let it be this one. Drum roll, please. Be listener-centric. Oh wow, I could almost hear the disappointment from here. But wait, you may know that this is the most...
094 – What Really Makes a Podcast Good
Does Your Podcast have the One Thing that All Good Podcasts Have? Everyone wants to know, ‘what makes a podcast good?’ Ask 10 podcast listeners and you’ll get 10 different answers. The truth is, there’s one critical thing that every good podcast has. In this episode...
093 How to Niche Down Your Podcast Like a Pro
Two ways to make your podcast more relevant to listeners How niche can you go? How niche should you go? And, how do you pull it off? Niching scares the crap out of podcasters. I think they’re afraid that if they target a smaller audience, they’ll have a small...
092 Why Niche Podcasts are Killing it Right Now
A case study in support of making your podcast more niche You want a big audience, right? Big audience means big success, right? What if I told you that you could be way more successful if you focused on a small audience? A niche audience? In this week’s episode of...
091 This One Tip Will Make You a Much Better Interviewer
Take this Challenge to Improve Your Podcast Interview Skills Hands up if you start your podcast with a question like, ‘How did you get started?’ You, with your hand up, this one’s for you. There are many variations of this lazy first question but the main similarity...
090 Three Super Podcast Editing Tips that will Save Your Bacon
Save time and your sanity when you edit your podcast. How many expletives have you unleashed during the act of podcast editing. I’m guessing a lot. I still let them fly and I’ve been editing audio for almost three decades. Editing is no joke. It can be frustrating,...
089 How to Pivot Your Podcast and Get Results
Making the right changes for the right reasons can make your podcast better. If my last podcast left you feeling like, ‘hot damn, I need to pivot!’ then let’s make sure you pivot right. In this episode, I cover how to do it and not eff it up. In case you missed my...
088 Is it Time to Pivot Your Podcast for Greater Success?
If your podcast isn’t serving you, you might need a major podcast makeover. Be honest. Is your podcast delivering the results you expected when you committed the time and money to creating it? Are you considering taking it for coffee and gently explaining, “It’s not...
087 The Best Way to Measure Podcast Success
Setting Smart Podcast KPIs that Move the Needle for your Business Mega-downloads = successful podcast, right? Not so fast, podcaster. Look, I get it. Watching your download numbers grow feels good. It’s like a whole bunch of gold stars on your homework. And,...
086 How to Make Your First Question Count
Here’s the best way to start a podcast interview. You’ve heard me say it before. You have seconds, SECONDS, to grab the listener’s attention. Don’t squander it with a boring first question. Picture it. A new listener has found your show. They made it through...
085 How to Grow Your Podcast by Being a Great Guest
eap the Benefits of Appearing on Other People’s Podcasts You’ve been invited to be on someone else’s podcast. Great. Now, don’t screw this up! It’s no secret that being a guest on another podcast is a great way to expand your reach, grow your authority, and...
084 Are You Lost in the Podcast Equipment Weeds?
Is your podcast gear obsession a problem? I can geek out about gear with the best of them. What I can’t do is stand by while podcasters go so far down the podcast equipment rabbit hole that they risk never emerging (or launching their podcast). I see a ton of posts...
083 Are You Really Serving Your Listener Every Episode?
How Listener-Centric Podcasting Serves Your Audience and Your Business Be honest. Do you think about your listener every single show? You should! It’ll make your podcast better and it’ll be better for business. If you’re new here, let me clarify. I subscribe to the...
082 How to Pick the Right Podcast Music
Finding music for your podcast intro and more What does your music say about your podcast? If the only thing a listener had to go on, would they guess your podcast genre and target audience? All too often podcasters go about picking their music all wrong. Here’s the...
081 Why you Need Good Episode Titles for your Podcast
Three tips that will help your podcast get found Yes. Confession time. Are you being lazy with your episodes titles? Are you naming them with as much consideration as say a file name? If you are, then you’re missing opportunities! Episode title names aren’t fun....
080 How to Produce a Killer Podcast Trailer
The benefits of having a promotional trailer on iTunes (Apple Podcasts) In a time when all podcasts are choking in an overcrowded sea of podcasts, one stands out and becomes the hero the world needs right now… The language of movie trailers might be formulaic and the...
