If you listen to only one tip in the entire history of this podcast filled with tips for podcasts, let it be this one. Drum roll, please. Be listener-centric. Oh wow, I could almost hear the disappointment from here. But wait, you may know that this is the most...
Does Your Podcast have the One Thing that All Good Podcasts Have? Everyone wants to know, ‘what makes a podcast good?’ Ask 10 podcast listeners and you’ll get 10 different answers. The truth is, there’s one critical thing that every good podcast has. In this episode...
Two ways to make your podcast more relevant to listeners How niche can you go? How niche should you go? And, how do you pull it off? Niching scares the crap out of podcasters. I think they’re afraid that if they target a smaller audience, they’ll have a small...
A case study in support of making your podcast more niche You want a big audience, right? Big audience means big success, right? What if I told you that you could be way more successful if you focused on a small audience? A niche audience? In this week’s episode of...
Take this Challenge to Improve Your Podcast Interview Skills Hands up if you start your podcast with a question like, ‘How did you get started?’ You, with your hand up, this one’s for you. There are many variations of this lazy first question but the main similarity...
Save time and your sanity when you edit your podcast. How many expletives have you unleashed during the act of podcast editing. I’m guessing a lot. I still let them fly and I’ve been editing audio for almost three decades. Editing is no joke. It can be frustrating,...
Making the right changes for the right reasons can make your podcast better. If my last podcast left you feeling like, ‘hot damn, I need to pivot!’ then let’s make sure you pivot right. In this episode, I cover how to do it and not eff it up. In case you missed my...
If your podcast isn’t serving you, you might need a major podcast makeover. Be honest. Is your podcast delivering the results you expected when you committed the time and money to creating it? Are you considering taking it for coffee and gently explaining, “It’s not...
Setting Smart Podcast KPIs that Move the Needle for your Business Mega-downloads = successful podcast, right? Not so fast, podcaster. Look, I get it. Watching your download numbers grow feels good. It’s like a whole bunch of gold stars on your homework. And,...
Here’s the best way to start a podcast interview. You’ve heard me say it before. You have seconds, SECONDS, to grab the listener’s attention. Don’t squander it with a boring first question. Picture it. A new listener has found your show. They made it through...
eap the Benefits of Appearing on Other People’s Podcasts You’ve been invited to be on someone else’s podcast. Great. Now, don’t screw this up! It’s no secret that being a guest on another podcast is a great way to expand your reach, grow your authority, and...
Is your podcast gear obsession a problem? I can geek out about gear with the best of them. What I can’t do is stand by while podcasters go so far down the podcast equipment rabbit hole that they risk never emerging (or launching their podcast). I see a ton of posts...
How Listener-Centric Podcasting Serves Your Audience and Your Business Be honest. Do you think about your listener every single show? You should! It’ll make your podcast better and it’ll be better for business. If you’re new here, let me clarify. I subscribe to the...
Finding music for your podcast intro and more What does your music say about your podcast? If the only thing a listener had to go on, would they guess your podcast genre and target audience? All too often podcasters go about picking their music all wrong. Here’s the...
Three tips that will help your podcast get found Yes. Confession time. Are you being lazy with your episodes titles? Are you naming them with as much consideration as say a file name? If you are, then you’re missing opportunities! Episode title names aren’t fun....
The benefits of having a promotional trailer on iTunes (Apple Podcasts) In a time when all podcasts are choking in an overcrowded sea of podcasts, one stands out and becomes the hero the world needs right now… The language of movie trailers might be formulaic and the...
Are listeners turning off your podcast prematurely? Are you making critical mistakes that cause listeners to run screaming from your show? I hit the streets recently to find out what exactly makes people turn off a podcast. Metta side note: In the last episode of Just...
Incorporate the Tried and True ‘Streeters’ Interview to Inject Life into Your Podcast This tactic has been used by radio and television for decades to make a story more relevant and compelling. Should you be using it in your podcast too? I love talking to...
The 3 Things You Need to Consider in Your Podcast for Business If you’re like most podcasters, you caught the bug and jumped right on the podcast trend train. Now, maybe you’re wondering why people aren’t flocking to your business after hearing your super awesome...
How to avoid co-host awkwardness bleeding through your podcast You’ve got a co-host – that’s great. It makes creating the podcast so much more fun and easier too, right? Bad news – there’s a much higher chance that you’re effing it up because two hosts...
You are in one of three podcast lanes but is it the right one? There are three types of podcasts. Do you know which one you have? You better, or you could be doing a disservice to your audience and wasting your time and money. There are three types of podcaster Hobby...
Avoiding verbal crutches and filler words Do you have a verbal crutch? You know that word or sound you lean on when you’re struggling to find the next real word in your sentence. Um, ah, like, you know, I mean… it’s natural. Now, stop doing it. Disclaimer. This is not...
Breakup with a crappy podcast guest like a pro It happens to the best of us. Even the pros have bad interviews. Or, rather bad guests. So, what do you do when your podcast guest is crappy, drunk, an ass, incoherent or just pointless? You kill the interview. In this...
How to get the best possible sound when you’re not in your home studio So, you’re hitting the road and you want to take your podcast with you. Well, you’re in luck because I love to travel and I know exactly what you should and shouldn’t do to record decent...
An Experiment in Podcast Marketing Growth Hacks It’s the holy grail of podcasting – the secret to growing your audience! In this episode, I’m going to reveal the one thing you need to do to see those download steadily increase. So, get ready to have you mind...
How Your Podcast May Be Pissing Me (and Your Listeners) Off You’ve got maybe a minute to convince a listener to keep listening. This is not a newsflash. But, do you know what three things are likely to stop them in their podcast enjoyment tracks and exit out before...
Ignore the release date. That’s the point. Did you happen to notice the date this podcast was released? I’ll give you a hint – it was Christmas Day, 2018. (I suck at hints) So, you might think it’s perfectly natural for me me wish you a happy holidays on...
Why iTunes (Apple Podcasts) killed my podcast My podcast disappeared from iTunes. Poof. Gone. No warning. Just gone. Can you imagine if every episode you ever painstakingly created just … vanished. That feeling in your chest right now is pretty much how I felt when I...
Great content won’t cut it if you fail to do this 1 thing I love to talk to people about podcasting, and people love to tell me about their favorite podcasts. They also love to tell me what they hate about podcasting – which I also love because it gives me...
Is it time to take a break, change it up, or kill it? Come up with another topic. Line up a guest. Make sure they know what they’re talking about. Schedule a time to record. Do some more research. Reschedule the recording session. Record an episode. Troubleshoot...
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