069 Why You Need to Keep Podcasts Evergreen

069 Why You Need to Keep Podcasts Evergreen

Ignore the release date. That’s the point. Did you happen to notice the date this podcast was released? I’ll give you a hint – it was Christmas Day, 2018. (I suck at hints) So, you might think it’s perfectly natural for me me wish you a happy holidays on...
062 Is Poor Time Management Upsetting Your Podcast Audience?

062 Is Poor Time Management Upsetting Your Podcast Audience?

How this common saying sends a terrible message to your listener. Do you like having an audience? Do you want them to keep coming back, episode after episode? Then why are you constantly telling them you don’t have time for them? Rant warning! Time reference is one of...
059 How to Keep Listeners When you Take a Podcast Break

059 How to Keep Listeners When you Take a Podcast Break

Take a Hiatus from Your Podcast the Right Way Whether you’re tired, out of ideas, or suddenly super busy – there are plenty of reasons to take a break from your podcast. But, if you do it wrong – you could kill your podcast stats and alienate your...
055 How to Break the Podcast Rules and Get Away with It

055 How to Break the Podcast Rules and Get Away with It

Using Disruption in Your Podcast Is your show starting to get a bit predictable (and boring)? Maybe it’s time to break a few rules and shake things up a bit. Breaking the rules (self-imposed or industry wide) can be risky business but it can also add some needed spark...
051 Are You Focusing on the Wrong Podcast Stats

051 Are You Focusing on the Wrong Podcast Stats

Don’t let those numbers own you. Are you guilty of checking your download stats on the daily just to see how popular you are? Are you obsessed with where iTunes ranks your podcast in your niche category? Confess, have you ever checked more than once a day? I’ve...
050 How Greed Can Hurt Your Podcast

050 How Greed Can Hurt Your Podcast

The Dangers of Letting Sales Drive Content Don’t be a sell out! No, I’m not talking about never accepting money from a sponsor or selling ads on your podcast. I’m talking about treating your audience like a commodity. I get it. You worked hard to build your audience...
049 How Much Time Should You Budget for Podcasting

049 How Much Time Should You Budget for Podcasting

A Reality Check on Creating a Podcast Is podcasting a giant time-suck? It certainly feels like that for a lot of podcasters. So, are they doing it wrong? Are you doing it wrong? Probably not.  In this episode, I breakdown where all that podcasting time goes and what...
046 Should You Ignore iTunes Podcast Analytics?

046 Should You Ignore iTunes Podcast Analytics?

Should You Ignore iTunes Podcast Analytics? Have you seen your itunes podcast analytics yet? It’s exciting to get to know your listener’s habits but be careful. In case you haven’t checked it out yet, it’s an amazing new tool to help podcasters learn their listeners...
045 How to Set Killer Goals for Your Podcast

045 How to Set Killer Goals for Your Podcast

Getting Beyond the Vain Download Count What has your podcast done for you lately? Measuring success can be difficult without realistic goals. Like driving without a map, having a podcast without goals can have you podcasting in circles. Fun for a while but then a bit...
041 Maximum Listener Engagement

041 Maximum Listener Engagement

How to Take Your Listener Relationship to the Next Level I just got engaged. No silly…to my podcast listener. I’ve been married for years to the most wonderful woman in the world. She’s the best thing that ever happened to me. She’s smart, she’s...

038 How to Make Your Podcast Convert Better

Turning Your Listeners into Loyal Fans(and Customers) Podcasters who are trying to build their brand or grow their sales through their podcast can learn a lot from traditional radio. Radio stations work endlessly to attract listeners. Once they have them, they work...

037 Who Are You Talking To?

Why You Need to Create Your Own ‘Jennifer’ When you turn on your mic, who do you picture your listening? Who, exactly, are you talking to? If you don’t know, chances are your audience isn’t as big as it could be. It’s time for you to figure it out –...
034 How to Hook Listeners with an Effective Podcast Intro

034 How to Hook Listeners with an Effective Podcast Intro

How to Hook Listeners with an Effective Podcast Intro Picture this. Your listeners are sitting in a basket suspended over the shark infested water. There is a laser that is slowly slicing through the rope holding it up. You have thirty seconds to turn off the laser....

032 The Art of the Tease for Podcasters

The Art of the Tease for Podcasters Tease me. Seriously, tease me. Give me a reason to keep listening. Tell me why your show is worth my time. A tease is an essential part of your show.  If you do it right, you’ll keep your fans listening longer and we know what that...
027 Get More Personal in Your Podcast

027 Get More Personal in Your Podcast

Why You Need to Share More with Your Listeners It’s time to stop being a disembodied voice and open up to your podcast audience. Jump on the sharing train and let your listeners get to know you a little. Think about your favorite podcasters. What do you know about...
025 How to Handle Sponsorships Successfully

025 How to Handle Sponsorships Successfully

How to Handle Sponsorships Successfully Congratulations! You’ve got your first sponsor. Before you start dancing all the way to the bank, you better make sure you’re handling it right or you’ll lose your listeners and your sponsor quick. Here’s the deal. Sponsors want...
021 Stop Making Your Listener Feel Dumb

021 Stop Making Your Listener Feel Dumb

Stop Making Your Listener Feel Dumb Want to know a quick way to lose a lot of listeners? Assume they know what you’re talking about. Talk over their heads and they’ll be hitting delete lickety split. In this podcast, I explain a few simple ways that you can avoid...
002 Own the Information You Present

002 Own the Information You Present

Are Lazy Mistakes Making You Sound Amateur? With all the things you have to do to in order to publish your podcast, you might think you can be forgiven for make a few little mistakes. In some cases, yes but when it comes to the important details – no. I’m sorry....