How to Start Your Podcast with a Strong, Listener-Grabbing Intro
Today, I’m tackling something that could make or break your listener retention: your podcast intro.
Every podcaster knows they have just 30 seconds to convince a new listener to stick around, but I still hear way too many shows opening with life updates, the weather, or stories about the host’s dog. I even heard someone spend a full minute talking about how they couldn’t get comfortable or figure out why the mic wasn’t working (psst… edit that out!).
If you want to attract and keep new listeners, your intro needs to be tight and impactful. So today, I’m breaking down the essentials of a powerful podcast intro. Put yours to the test, and if it doesn’t measure up, here’s how to fix it.
What’s the Point of Your Podcast Intro?
Your podcast intro is essentially your Podcast Promise. It’s where you convince listeners why they should keep listening. This isn’t a section for random chatter; it’s a contract with your listeners, letting them know what they’ll gain by sticking around. Listeners are looking for value, so give them a reason to keep listening beyond the first 30 seconds.
4 Key Elements of a Powerful Podcast Intro
A powerful intro has four core elements. Here’s what your listeners should hear right off the bat:
1. Your Show’s Name & Your Name
Start simple. Give the name of your show and introduce yourself as the host. Don’t bombard listeners with your full resume, a list of awards, or every single job you’ve ever held. Keep it clean and direct, letting them know who you are and why you’re there.
2. Who the Show is For
You want listeners to know they’re in the right place. Clearly state who this show is designed for and make sure you’re not being too vague. This is your chance to call out the specific audience you’re talking to. The more focused, the better!
3. What Listeners Can Expect
Let listeners know what kind of content they’ll get from your show. Are you delivering actionable tips, engaging conversations, or in-depth industry insights? Just be clear and concise—don’t overload them with a laundry list of topics. Pick the core value you consistently deliver.
4. The Outcome or Long-Term Benefit
Here’s where you promise a long-term result for tuning in. What problem do you solve, or what transformation do you offer? This is your hook—tell listeners what they’ll gain by becoming regulars on your show.
Example of a Strong Podcast Promise
One of my clients who works with CPAs refined her podcast promise to:
“I help overworked CPAs go down to forty hours or less without giving up profit or hiring more staff.”
This promise is crystal clear. Any overworked CPA will see exactly what they stand to gain by tuning in, and they’ll know the show isn’t for them if that’s not what they’re looking for.
Putting Your Intro to the Test
So, here’s a quick recap of the four essential elements to create a strong, listener-grabbing intro:
- Your Show’s Name & Your Name
- Who the Show is For
- What You Consistently Deliver
- The Outcome or Long-Term Benefit for Listeners
Does your podcast intro include all four? Does it make a promise worth sticking around for?
Creating an impactful intro sets the stage for the right listeners to connect with your show, making your podcast a valuable asset to both your business and your listeners. If you want to build authority, generate leads, and make sales with ease, you need the right listeners to stick around past the first 30 seconds.
Need a More Effective Podcast Strategy? Try My Free Podcast Audit
Not sure if your podcast is hitting the mark? My free Podcast Audit is designed for entrepreneurs who want a podcast that works as a powerful marketing tool. This diagnostic tool helps you analyze the elements of your show—from your intro to your calls to action—so you know exactly where to adjust for maximum ROI.
Your Podcast Success Starts with a Great Intro
A strong intro sets the stage for a great podcast. When you hook your listeners early, you’re well on your way to building a loyal audience who’s ready to engage with your content and your business.
Related Episodes:
185: Why Your Guest Intro Sucks
148: Nail Your Podcast Guest Intro Every time
40: How to Properly Introduce Your Podcast Guest
34: Hook Listeners with an Effective Podcast Intro
23: Is Your Professional Intro a Turn-Off?
04: Creating Great a Podcast Intro
92: Why Niche Podcasts are Killing It
93: How to Niche Down Like a Pro
216: Overcome the Fear of Niching Down Your Podcast
201: 5 Ways to Pivot Your Podcast for a Better Return on Your Investment
