099 Why Podcasting is Good for Building Your Authority

099 Why Podcasting is Good for Building Your Authority

How podcasting helps you grow your business A lot of entrepreneurs wonder whether podcasting will be worth their time and effort. Does podcasting really have a good ROI?  The answer is yes if you’re trying to grow your brand’s authority. If you want to increase your...
095 The Most Important Advice About Podcasting

095 The Most Important Advice About Podcasting

If you listen to only one tip in the entire history of this podcast filled with tips for podcasts, let it be this one. Drum roll, please. Be listener-centric. Oh wow, I could almost hear the disappointment from here. But wait, you may know that this is the most...
092 Why Niche Podcasts are Killing it Right Now

092 Why Niche Podcasts are Killing it Right Now

A case study in support of making your podcast more niche You want a big audience, right? Big audience means big success, right? What if I told you that you could be way more successful if you focused on a small audience? A niche audience? In this week’s episode of...
087 The Best Way to Measure Podcast Success

087 The Best Way to Measure Podcast Success

Setting Smart Podcast KPIs that Move the Needle for your Business Mega-downloads = successful podcast, right? Not so fast, podcaster. Look, I get it. Watching your download numbers grow feels good. It’s like a whole bunch of gold stars on your homework. And,...
086 How to Make Your First Question Count

086 How to Make Your First Question Count

Here’s the best way to start a podcast interview. You’ve heard me say it before. You have seconds, SECONDS, to grab the listener’s attention. Don’t squander it with a boring first question.  Picture it. A new listener has found your show. They made it through...