Better Sound without Breaking the Bank So, you didn’t spend $500 on a microphone when you started your podcast. That’s okay. Neither did I. here are a million things I’d rather spend my money on. Let me name a few. Beer, whisky, tequila, ribs, Saskatchewan Roughrider...
How to Take Your Listener Relationship to the Next Level I just got engaged. No silly…to my podcast listener. I’ve been married for years to the most wonderful woman in the world. She’s the best thing that ever happened to me. She’s smart, she’s...
Why Your Call to Action is a Service to Your Listener Awkward good-byes are the worst. Am I going in for a hug? How about a kiss? Or my fist-bump hits your high-five and suddenly you’re gear-shifting me like you’re driving a big rig. Don’t let your goodbyes be awkward...
Turning Your Listeners into Loyal Fans(and Customers) Podcasters who are trying to build their brand or grow their sales through their podcast can learn a lot from traditional radio. Radio stations work endlessly to attract listeners. Once they have them, they work...
Why You Need to Create Your Own ‘Jennifer’ When you turn on your mic, who do you picture your listening? Who, exactly, are you talking to? If you don’t know, chances are your audience isn’t as big as it could be. It’s time for you to figure it out –...
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