038 How to Make Your Podcast Convert Better

Turning Your Listeners into Loyal Fans(and Customers) Podcasters who are trying to build their brand or grow their sales through their podcast can learn a lot from traditional radio. Radio stations work endlessly to attract listeners. Once they have them, they work...

037 Who Are You Talking To?

Why You Need to Create Your Own ‘Jennifer’ When you turn on your mic, who do you picture your listening? Who, exactly, are you talking to? If you don’t know, chances are your audience isn’t as big as it could be. It’s time for you to figure it out –...

036 Embrace Your Pre-Podcast Rituals

How Habits Lead to Consistency in Performance Whether you call them superstitions, rituals or just old habits; when you do the same thing before an event, it becomes part of that event. And, when you skip it – bad things happen. No, this is not like one of those...
035 What’s the Perfect Length for a Podcast?

035 What’s the Perfect Length for a Podcast?

How to Determine the Duration of Your Show Every couple of months I see this question pop up in podcaster forums and on podcast Facebook groups – How long should my podcast be? Or, What’s the ideal length for a podcast. Then the flurry of opinions fly in. 30...
034 How to Hook Listeners with an Effective Podcast Intro

034 How to Hook Listeners with an Effective Podcast Intro

How to Hook Listeners with an Effective Podcast Intro Picture this. Your listeners are sitting in a basket suspended over the shark infested water. There is a laser that is slowly slicing through the rope holding it up. You have thirty seconds to turn off the laser....