087 The Best Way to Measure Podcast Success

087 The Best Way to Measure Podcast Success

Setting Smart Podcast KPIs that Move the Needle for your Business Mega-downloads = successful podcast, right? Not so fast, podcaster. Look, I get it. Watching your download numbers grow feels good. It’s like a whole bunch of gold stars on your homework. And,...
086 How to Make Your First Question Count

086 How to Make Your First Question Count

Here’s the best way to start a podcast interview. You’ve heard me say it before. You have seconds, SECONDS, to grab the listener’s attention. Don’t squander it with a boring first question.  Picture it. A new listener has found your show. They made it through...
084 Are You Lost in the Podcast Equipment Weeds?

084 Are You Lost in the Podcast Equipment Weeds?

Is your podcast gear obsession a problem? I can geek out about gear with the best of them. What I can’t do is stand by while podcasters go so far down the podcast equipment rabbit hole that they risk never emerging (or launching their podcast).  I see a ton of posts...
083 Are You Really Serving Your Listener Every Episode?

083 Are You Really Serving Your Listener Every Episode?

How Listener-Centric Podcasting Serves Your Audience and Your Business Be honest. Do you think about your listener every single show? You should! It’ll make your podcast better and it’ll be better for business. If you’re new here, let me clarify. I subscribe to the...
080 How to Produce a Killer Podcast Trailer

080 How to Produce a Killer Podcast Trailer

The benefits of having a promotional trailer on iTunes (Apple Podcasts) In a time when all podcasts are choking in an overcrowded sea of podcasts, one stands out and becomes the hero the world needs right now… The language of movie trailers might be formulaic and the...