080 How to Produce a Killer Podcast Trailer

080 How to Produce a Killer Podcast Trailer

The benefits of having a promotional trailer on iTunes (Apple Podcasts) In a time when all podcasts are choking in an overcrowded sea of podcasts, one stands out and becomes the hero the world needs right now… The language of movie trailers might be formulaic and the...
078 Why and How to Add Man-on-the-Street Interviews

078 Why and How to Add Man-on-the-Street Interviews

Incorporate the Tried and True ‘Streeters’ Interview to Inject Life into Your Podcast This tactic has been used by radio and television for decades to make a story more relevant and compelling. Should you be using it in your podcast too? I love talking to...
061 Why in the World are You a Podcaster?

061 Why in the World are You a Podcaster?

How your answer could make or break your podcast Why do you podcast? Seriously, why? I’m not being smug (for a change). I want you to seriously think about this question. There’s a good chance that you knew the answer to this question when you started your podcast....
060 How to Warm Up Your Podcast Guest

060 How to Warm Up Your Podcast Guest

Start on the Right Foot with This Simple Trick Have you ever had a dud of an interview? You know, your guest is dry as dust and half way through the interview you’re wonder why you ever thought they’d be good for your show? Do you watch late night talk shows and...
055 How to Break the Podcast Rules and Get Away with It

055 How to Break the Podcast Rules and Get Away with It

Using Disruption in Your Podcast Is your show starting to get a bit predictable (and boring)? Maybe it’s time to break a few rules and shake things up a bit. Breaking the rules (self-imposed or industry wide) can be risky business but it can also add some needed spark...