For the longest time, I’ve been advising against running ads in your podcast. Why? Because your show is the ad! It’s all about building that know-like-and-trust with your audience to convert them effortlessly. But hey, you clicked on this episode to find...
Discover Your Podcast Path to Profits I’ve met my fair share of podcasters with dollar signs in their eyes. And fair enough – podcasting takes a lot of time and energy … when you do it right. So, why shouldn’t you get paid? Why shouldn’t you want some podcast...
The Dangers of Letting Sales Drive Content Don’t be a sell out! No, I’m not talking about never accepting money from a sponsor or selling ads on your podcast. I’m talking about treating your audience like a commodity. I get it. You worked hard to build your audience...
Why Your Call to Action is a Service to Your Listener Awkward good-byes are the worst. Am I going in for a hug? How about a kiss? Or my fist-bump hits your high-five and suddenly you’re gear-shifting me like you’re driving a big rig. Don’t let your goodbyes be awkward...
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