099 Why Podcasting is Good for Building Your Authority

099 Why Podcasting is Good for Building Your Authority

How podcasting helps you grow your business A lot of entrepreneurs wonder whether podcasting will be worth their time and effort. Does podcasting really have a good ROI?  The answer is yes if you’re trying to grow your brand’s authority. If you want to increase your...
098 – How to Stand Out in a Sea of Podcasts

098 – How to Stand Out in a Sea of Podcasts

Hundreds of podcasts are launching every day, don’t get left behind. Picture a sandbox. A good sized sandbox. Now, bend down and pick up some sand. Now, single out one grain. That’s your podcast in the podcast universe and it’s getting more and more crowded every day....
096 How to Get Out of Podcast Launch Paralysis

096 How to Get Out of Podcast Launch Paralysis

You’ve decided to do a podcast. You’ve recorded a couple of episodes. And then you re-recorded them. And now, they’re sitting their collecting digital dust because you don’t know if they’re good enough. Sound familiar? You’ve got Podcast Launch Paralysis.  First of...
087 The Best Way to Measure Podcast Success

087 The Best Way to Measure Podcast Success

Setting Smart Podcast KPIs that Move the Needle for your Business Mega-downloads = successful podcast, right? Not so fast, podcaster. Look, I get it. Watching your download numbers grow feels good. It’s like a whole bunch of gold stars on your homework. And,...
079 Word on the street is SHUT THE HELL UP!

079 Word on the street is SHUT THE HELL UP!

Are listeners turning off your podcast prematurely? Are you making critical mistakes that cause listeners to run screaming from your show? I hit the streets recently to find out what exactly makes people turn off a podcast. Metta side note: In the last episode of Just...