by Tim | Sep 10, 2019
Setting Smart Podcast KPIs that Move the Needle for your Business Mega-downloads = successful podcast, right? Not so fast, podcaster. Look, I get it. Watching your download numbers grow feels good. It’s like a whole bunch of gold stars on your homework. And,...
by Tim | Aug 13, 2019
eap the Benefits of Appearing on Other People’s Podcasts You’ve been invited to be on someone else’s podcast. Great. Now, don’t screw this up! It’s no secret that being a guest on another podcast is a great way to expand your reach, grow your authority, and...
by Tim | Jul 16, 2019
How Listener-Centric Podcasting Serves Your Audience and Your Business Be honest. Do you think about your listener every single show? You should! It’ll make your podcast better and it’ll be better for business. If you’re new here, let me clarify. I subscribe to the...
by Tim | Jun 18, 2019
Three tips that will help your podcast get found Yes. Confession time. Are you being lazy with your episodes titles? Are you naming them with as much consideration as say a file name? If you are, then you’re missing opportunities! Episode title names aren’t fun....
by Tim | Jun 4, 2019
The benefits of having a promotional trailer on iTunes (Apple Podcasts) In a time when all podcasts are choking in an overcrowded sea of podcasts, one stands out and becomes the hero the world needs right now… The language of movie trailers might be formulaic and the...
by Tim | Apr 16, 2019
The 3 Things You Need to Consider in Your Podcast for Business If you’re like most podcasters, you caught the bug and jumped right on the podcast trend train. Now, maybe you’re wondering why people aren’t flocking to your business after hearing your super awesome...
by Tim | Jan 22, 2019
An Experiment in Podcast Marketing Growth Hacks It’s the holy grail of podcasting – the secret to growing your audience! In this episode, I’m going to reveal the one thing you need to do to see those download steadily increase. So, get ready to have you mind...
by Tim | Dec 25, 2018
Ignore the release date. That’s the point. Did you happen to notice the date this podcast was released? I’ll give you a hint – it was Christmas Day, 2018. (I suck at hints) So, you might think it’s perfectly natural for me me wish you a happy holidays on...
by Tim | Sep 18, 2018
How this common saying sends a terrible message to your listener. Do you like having an audience? Do you want them to keep coming back, episode after episode? Then why are you constantly telling them you don’t have time for them? Rant warning! Time reference is one of...
by Tim | Jul 17, 2018
Take a Hiatus from Your Podcast the Right Way Whether you’re tired, out of ideas, or suddenly super busy – there are plenty of reasons to take a break from your podcast. But, if you do it wrong – you could kill your podcast stats and alienate your...
by Tim | May 15, 2018
Using Disruption in Your Podcast Is your show starting to get a bit predictable (and boring)? Maybe it’s time to break a few rules and shake things up a bit. Breaking the rules (self-imposed or industry wide) can be risky business but it can also add some needed spark...
by Tim | Mar 20, 2018
Don’t let those numbers own you. Are you guilty of checking your download stats on the daily just to see how popular you are? Are you obsessed with where iTunes ranks your podcast in your niche category? Confess, have you ever checked more than once a day? I’ve...
by Tim | Mar 6, 2018
The Dangers of Letting Sales Drive Content Don’t be a sell out! No, I’m not talking about never accepting money from a sponsor or selling ads on your podcast. I’m talking about treating your audience like a commodity. I get it. You worked hard to build your audience...
by Tim | Feb 20, 2018
A Reality Check on Creating a Podcast Is podcasting a giant time-suck? It certainly feels like that for a lot of podcasters. So, are they doing it wrong? Are you doing it wrong? Probably not. In this episode, I breakdown where all that podcasting time goes and what...
by Tim | Jan 9, 2018
Should You Ignore iTunes Podcast Analytics? Have you seen your itunes podcast analytics yet? It’s exciting to get to know your listener’s habits but be careful. In case you haven’t checked it out yet, it’s an amazing new tool to help podcasters learn their listeners...
by Tim | Dec 12, 2017
Getting Beyond the Vain Download Count What has your podcast done for you lately? Measuring success can be difficult without realistic goals. Like driving without a map, having a podcast without goals can have you podcasting in circles. Fun for a while but then a bit...
by Tim | Oct 17, 2017
How to Take Your Listener Relationship to the Next Level I just got engaged. No silly…to my podcast listener. I’ve been married for years to the most wonderful woman in the world. She’s the best thing that ever happened to me. She’s smart, she’s...
by Tim | Sep 5, 2017
Turning Your Listeners into Loyal Fans(and Customers) Podcasters who are trying to build their brand or grow their sales through their podcast can learn a lot from traditional radio. Radio stations work endlessly to attract listeners. Once they have them, they work...
by Tim | Nov 15, 2016
Why You Need to Create Your Own ‘Jennifer’ When you turn on your mic, who do you picture your listening? Who, exactly, are you talking to? If you don’t know, chances are your audience isn’t as big as it could be. It’s time for you to figure it out –...
by Tim | Oct 18, 2016
How to Hook Listeners with an Effective Podcast Intro Picture this. Your listeners are sitting in a basket suspended over the shark infested water. There is a laser that is slowly slicing through the rope holding it up. You have thirty seconds to turn off the laser....
by Tim | Oct 4, 2016
The Art of the Tease for Podcasters Tease me. Seriously, tease me. Give me a reason to keep listening. Tell me why your show is worth my time. A tease is an essential part of your show. If you do it right, you’ll keep your fans listening longer and we know what that...
by Tim | Aug 30, 2016
Why You Need to Share More with Your Listeners It’s time to stop being a disembodied voice and open up to your podcast audience. Jump on the sharing train and let your listeners get to know you a little. Think about your favorite podcasters. What do you know about...
by Tim | Aug 16, 2016
How to Handle Sponsorships Successfully Congratulations! You’ve got your first sponsor. Before you start dancing all the way to the bank, you better make sure you’re handling it right or you’ll lose your listeners and your sponsor quick. Here’s the deal. Sponsors want...
by Tim | Jul 19, 2016
Stop Making Your Listener Feel Dumb Want to know a quick way to lose a lot of listeners? Assume they know what you’re talking about. Talk over their heads and they’ll be hitting delete lickety split. In this podcast, I explain a few simple ways that you can avoid...
by Tim | Mar 22, 2016
Are Lazy Mistakes Making You Sound Amateur? With all the things you have to do to in order to publish your podcast, you might think you can be forgiven for make a few little mistakes. In some cases, yes but when it comes to the important details – no. I’m sorry....
