If you’re podcasting for business, at some point you’ve probably wondered: What’s the best podcast format — interview or solo?
I’ve coached hundreds of entrepreneurs through this exact decision, and here’s the truth: your podcast isn’t about you. It’s about your listener. That means your choice of format has to serve them first, while also building your authority and supporting your business goals.
The Benefits of Interview Podcasts for Entrepreneurs
Interview podcasts have been around since the beginning of podcasting. They’re a powerful way to build community and expand your network. When you bring other thought leaders onto your show, you borrow a little of their authority, which can raise your credibility.
It MAY even improve your visibility if the guest is willing to mention you and your podcast to their audience.
That’s a big “may”. Not every guest helps your show. Some big-name guests don’t share the episode (especially if they do a lot of podcast guesting and your show is one of a hundred this month). Or, they could be looking just to get in front of your audience, not to share theirs. As the host, it’s your job to curate guests who add genuine value for your listener and not just the big names that you think will increase your visibility.
Interview Guests that Serve the Listener and Your Business
Having potential customers on your show is another option for an interview podcast. When done right, it can serve both your listener and your business. One of my clients built an entire sales system around interviewing potential clients, but make no mistake, this was not a sales call masquerading as a podcast. He showcased the client’s business and then had a special offer just for show guests. Not only did his listeners get value, but he also converted about 80% of his guests into paying customers. That’s the power of being intentional with the interview format.
Why Solo Podcasts Build Authority Faster
Solo podcasts can feel intimidating, but they’re one of the most effective ways to establish yourself as the go-to expert in your space. When you’re the only voice on the mic, your listener feels like you’re speaking directly to them. No more fly on the wall vibes.
That one-to-one connection builds trust quickly. It also puts the spotlight on your knowledge and experience instead of on someone else’s. For coaches, consultants, and authors, solo episodes can shorten the time it takes for a listener to become a lead and even speed up the path to them becoming a client.
Can You Do Both Solo and Interview Format Podcasts? Heck Yeah!
Here’s some good news: you don’t have to choose just one format. A lot of entrepreneurs find success by blending interviews and solo episodes. Interviews bring new perspectives to your audience, while solo episodes give you the chance to showcase your own thought leadership.
This balance keeps your content fresh, builds trust, and gives your listener the best of both worlds.
How to Choose the Right Podcast Format for Your Business
Still not sure which way to go? Start by asking yourself these questions:
- What podcast format best serves my listener?
- Which format helps me build authority in my niche?
- How can my podcast format support my business goals by increasing visibility, boosting lead generation, or making sales easier?
Once you’ve answered those, you’ll have a clearer picture of what works best. And remember, your format doesn’t have to be cookie-cutter. You can mix it up and test new styles — just keep your listener at the center of every decision.
Get Podcast Coaching on Your Format Strategy
If you feel stuck in one format, maybe you’re only doing interviews and want to try solo, or you’re a solo podcaster thinking about adding guests, let’s talk it through.
Book a free private coaching call with me and we’ll figure out the right podcast strategy for you, your listener, and your business.
