087 The Best Way to Measure Podcast Success

087 The Best Way to Measure Podcast Success

Setting Smart Podcast KPIs that Move the Needle for your Business Mega-downloads = successful podcast, right? Not so fast, podcaster. Look, I get it. Watching your download numbers grow feels good. It’s like a whole bunch of gold stars on your homework. And,...
050 How Greed Can Hurt Your Podcast

050 How Greed Can Hurt Your Podcast

The Dangers of Letting Sales Drive Content Don’t be a sell out! No, I’m not talking about never accepting money from a sponsor or selling ads on your podcast. I’m talking about treating your audience like a commodity. I get it. You worked hard to build your audience...
025 How to Handle Sponsorships Successfully

025 How to Handle Sponsorships Successfully

How to Handle Sponsorships Successfully Congratulations! You’ve got your first sponsor. Before you start dancing all the way to the bank, you better make sure you’re handling it right or you’ll lose your listeners and your sponsor quick. Here’s the deal. Sponsors want...