234 How Tiny Stories Build Big Trust with Podcast Listeners

234 How Tiny Stories Build Big Trust with Podcast Listeners

Not All Podcast Stories Need to Be Epic If you’ve been podcasting for more than a minute, you already know storytelling is a big part of the game. We’ve even talked about it before on this show—check out episodes 197 and 108 if you want a deeper dive into how to craft...
233 How Repelling Listeners Can Actually Boost Your Podcast ROI

233 How Repelling Listeners Can Actually Boost Your Podcast ROI

How to Repel the Wrong Podcast Listeners (and Why You Should) Let me say something that might sound totally backward: your podcast should be a turn-off. Yep. A total deal-breaker. But only for the wrong people. If you’re using your podcast to grow your business, and I...
232 Are You Using the Wrong Podcast Format? Here’s How to Fix It

232 Are You Using the Wrong Podcast Format? Here’s How to Fix It

Choose the Right Podcast Format for Your Business Your podcast format shouldn’t be a default setting. If you want your podcast to help grow your business, boost authority, and generate leads, then your format has to be chosen with intention. In this episode, I...