233 How Repelling Listeners Can Actually Boost Your Podcast ROI

233 How Repelling Listeners Can Actually Boost Your Podcast ROI

How to Repel the Wrong Podcast Listeners (and Why You Should) Let me say something that might sound totally backward: your podcast should be a turn-off. Yep. A total deal-breaker. But only for the wrong people. If you’re using your podcast to grow your business, and I...
217 How to Give Yourself a Podcast Audit (and Improve Your ROI)

217 How to Give Yourself a Podcast Audit (and Improve Your ROI)

It’s Audit Time! Now, I know the word ‘audit’ might send shivers down your spine, but stick with me. This isn’t about government forms, spreadsheets or locating ancient receipts—this is about making sure your podcast is the powerhouse marketing tool...
211 Tips for Podcast Hosts to Manage Guest Plugs Effectively

211 Tips for Podcast Hosts to Manage Guest Plugs Effectively

So, your guest wants to promote themself on your podcast… Just because everyone else is doing it, doesn’t mean you should. In this episode, I tackle a common pitfall that can derail your podcast’s flow and alienate your listeners: letting guests run...
210 3 Ways to Give Your Podcast a Refresh (without Pivoting)

210 3 Ways to Give Your Podcast a Refresh (without Pivoting)

Is Your Podcast Feeling a Little Stale? Has your podcast lost its luster? Here are 3 ways to breathe new life into your podcast without blowing up the entire thing.   1. Perform Maintenance on Key Communication Pieces First, let’s tackle the core elements...