196 How to Benefit the Most from Podcast Guest Exchanges

196 How to Benefit the Most from Podcast Guest Exchanges

Wanna Podcast Guest Swap! You’ve heard of a podcast guest exchange, right? Sounds like a great idea – but there are a lot of ways it can go wrong. In this episode, I lay out all the basics so you can benefit from great guest exchanges and avoid...
184 5 Reasons to Podcast for Your Business (Pick One)

184 5 Reasons to Podcast for Your Business (Pick One)

There are a lot of good reasons to podcast for your business but if you don’t know which one is behind YOUR podcast it won’t serve your listener, and that means it likely won’t serve your business either. In other words, when you’re not clear...
179 Stuck in a Podcast Rut? Here’s How One Client Got Out

179 Stuck in a Podcast Rut? Here’s How One Client Got Out

So, you’re cruising along with your podcast. It’s growing slowly but steadily. And then suddenly, it stops. You’re not losing listeners but you’re not gaining them either. You’re in a podcast rut.  The good news is that lots of podcasters deal with this. It’s...
139 Top 3 Mistakes to Avoid with Podcast Episode Titles

139 Top 3 Mistakes to Avoid with Podcast Episode Titles

Tell me if this sounds familiar. Someone recommends a new podcast so you check it out. You open it up and start to scan the different titles looking for something that sounds interesting.  This is a common experience that almost every podcast listener has had. What...
136 Video or Podcast? Which is the Most Effective Form of Marketing?

136 Video or Podcast? Which is the Most Effective Form of Marketing?

Are you missing opportunities by being heard but not seen? You’re a podcaster but should you also be a video-creator?  I can’t tell you how many times I talk to podcasters about podcasting and the question of video comes up. It seems like lately, more and more new...