Make a sticky note and put this up in your podcast studio: The Weight is in the ‘Why’, Not the ‘Who’. Let me help you decipher this one. The weight or the value of each episode comes from why someone would listen NOT who you have on your show. Let that sink in....
Tell me if this sounds familiar. Someone recommends a new podcast so you check it out. You open it up and start to scan the different titles looking for something that sounds interesting. This is a common experience that almost every podcast listener has had. What...
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