It’s Audit Time! Now, I know the word ‘audit’ might send shivers down your spine, but stick with me. This isn’t about government forms, spreadsheets or locating ancient receipts—this is about making sure your podcast is the powerhouse marketing tool...
Is Your Podcast Feeling a Little Stale? Has your podcast lost its luster? Here are 3 ways to breathe new life into your podcast without blowing up the entire thing. 1. Perform Maintenance on Key Communication Pieces First, let’s tackle the core elements...
Your podcast on it’s own is not a marketing plan – it’s a piece of the plan. In this episode, I share another piece of the plan that not only improves your podcast ROI it can also improve your podcast. It’s email. Why Email Marketing is Your...
There are a lot of good reasons to podcast for your business but if you don’t know which one is behind YOUR podcast it won’t serve your listener, and that means it likely won’t serve your business either. In other words, when you’re not clear...
So, you’re cruising along with your podcast. It’s growing slowly but steadily. And then suddenly, it stops. You’re not losing listeners but you’re not gaining them either. You’re in a podcast rut. The good news is that lots of podcasters deal with this. It’s...
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