Bad Intros Kill Podcasts

As a Podcast Coach, I often get this question – what do I need in my podcast intro?

It mostly depends on the type of podcast you’re doing. Doing a music show or comedy podcast might mean a lot of production. That may depend on your production skills or the time you want to spend on it.

Think of your favourite TV show…okay maybe you want to ignore the epic HBO or Netflix shows like Game of Thrones or House of Cards. Those shows are huge…and if you have a 6 million dollar budget for each episode…I’d expect a fucking great intro! But for your podcast, just keep things (and production) in perspective.

In this podcast I cover the 2 essential things you need to include in your podcast.  Yes, you really only need 2 things. I’m a big fan of getting to the point and keeping it tight.

I can’t stand it when I click on a podcast and hear the intro, followed by another intro, and then more intros. It’s like a buffet of all-you-can-freakin-eat intros! The host, the guest, the episode number, the location they’re broadcasting from, the day of the week, the host’s underwear color… It drives me crazy. And don’t get me started on music. If I wanted to hear your favourite song I’d drive over to  your house, crack a beer and sit down on your couch and rock out. I tuned in because I think you might have great content and I want to hear it. Get to it!
The podcast intro is a complex beast – which means there are many ways people screw it up. In this episode, I go over one part of building a great intro that won’t piss people off before they get to your brilliant content. I’ll cover the other elements in future episodes so you best be subscribing to my podcast.

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Pre-Record Checklist for Podcasting

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