268 How Your Podcast Fits Into Your Marketing Ecosystem (The 50,000-Foot View)
Does a Podcast Fit Into Your Marketing Strategy? A podcast should work as part of your larger marketing ecosystem. It should improve search visibiliy and attract people to your website. It should help you grow and engage with your email list. It should feed your...
267 How to Think More Strategically about Your Podcast (The 10,000-Foot View)
How Do You Know If Your Podcast Strategy Is Working? One of the best ways to evaluate your podcast strategy is to step back and look at it from a higher perspective. Instead of focusing on your latest episode, review your last ten episodes as a whole. Ask yourself...
266 How Do You Get Invited to Be a Guest on the Best Podcasts?
Best Way to Pitch Myself to be a Guest on a Podcast? Getting invited to be a guest on podcasts isn’t about pitching every show you can find. It’s about identifying podcasts that align with your audience and message, building relationships with hosts, and...
265 Podcast Storytelling: How to Choose the Most Effective Story for Your Episode
How Do You Choose the Most Effective Story for a Podcast Episode? The best podcast stories don’t start with the story. They start with the lesson. Before deciding what story to tell, first decide what you want your listener to remember, understand, or do after...
