Don’t Fall Prey to the Lure of False Metrics Who doesn’t want to have the number one podcast? Pretty much every podcaster, right? That’s why marketers keep promising it to you. But, you shouldn’t bite. I’ve been seeing a lot of ads lately offering you up a guaranteed...
Don’t let those numbers own you. Are you guilty of checking your download stats on the daily just to see how popular you are? Are you obsessed with where iTunes ranks your podcast in your niche category? Confess, have you ever checked more than once a day? I’ve...
Getting Beyond the Vain Download Count What has your podcast done for you lately? Measuring success can be difficult without realistic goals. Like driving without a map, having a podcast without goals can have you podcasting in circles. Fun for a while but then a bit...
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