Don’t Fall Prey to the Lure of False Metrics Who doesn’t want to have the number one podcast? Pretty much every podcaster, right? That’s why marketers keep promising it to you. But, you shouldn’t bite. I’ve been seeing a lot of ads lately offering you up a guaranteed...
Setting Smart Podcast KPIs that Move the Needle for your Business Mega-downloads = successful podcast, right? Not so fast, podcaster. Look, I get it. Watching your download numbers grow feels good. It’s like a whole bunch of gold stars on your homework. And,...
Don’t let those numbers own you. Are you guilty of checking your download stats on the daily just to see how popular you are? Are you obsessed with where iTunes ranks your podcast in your niche category? Confess, have you ever checked more than once a day? I’ve...
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