Planning a Podcast for Your Business?
CONCEPT TO CASTING
A comprehensive program for coaches, consultants and business owners who want to launch a professional sounding podcast without wasting time and money in the podcast weeds.
Don’t Stumble Blindly into Podcasting
Starting a podcast has a big technical learning curve – that’s why there are so many programs out there to help you get your podcast recorded and launched.
Here’s the bad news – that’s not the hard part.
If you want an effective and engaging podcast that is going to convert listeners into customers (or even fans), you need to develop your podcast with your listener in mind and know how to serve them every episode.
That’s what we do with the Concept to Casting coaching package. This is a Done-With-You program to ensure that your podcast fits into your content marketing strategy, attract the RIGHT listeners, and is positioned to drive engagement, loyalty, and, ultimately sales to grow your business.
Goals & Targeting
We start with the end in mind by establishing your marketing goals and target audience.
Creative Design
We work with you to create a unique podcast style and structure that serves your business goals.
Performance
To have a great podcast, you need to sound great every time. We train you to perform like a pro.
Publication
We launch your show on all the major platforms like Apple Podcast, Spotify, Google Podcasts & more.
This is not a one size fits all offer.
Every podcast we develop is as unique as your business which is why we don’t offer this as a course or program.
This is 1:1 coaching.
Well, actually 2:1 coaching because you’ll get two experts working on your podcast development over the course of 3 months.
This $3999 USD package includes:
- Clarification of your goals as they relate to your podcast
- Precise audience targeting
- Creative concept development that serves your business needs
- Structural design of your show
- Technical guidance for gear set up
- Performance coaching (rehearsals)
- Step by step instructions for launching your show right
- Promotional strategy to help your team get your podcast noticed
About Coach Tim
I’m Tim Wohlberg, host of the Just the Tip podcast and your soon to be your podcast performance coach.
As a coach, I tap into my 25 years of broadcasting experience (as a host, talent developer, director, instructor and award-winning producer) to share the tools and techniques proven in radio to cultivate loyal fans and engage audiences. While I still dabble in radio, I’ve been helping podcasters develop their skills for the past 4 years.
As my past radio college students will tell you, I dole out some tough love but I like to do it with a sense of humour. Sure, I’ll point out your weaknesses but then I’ll give you the techniques you need to turn them into strengths.
As a part of this coaching package, you’ll also get to work with Valerie McTavish, a content marketing professional with 25 years of experience in show development, marketing and storytelling. She’s an award winning producer who has developed television programs for local and national broadcasters.
One Last Thing
This is a collaborative process. We’ll be working with you to build the best damn show specifically targeting your ideal customer. Proper podcast development is something that far too many marketers mess up. They don’t give it enough thought and consideration. They rush into it; mimicking what others are doing or base their decisions on what they think will be fun. Flash forward a few months and they’re frustrated, burnt out and wondering why they aren’t generating any sales.
Make no mistake – podcasting is a huge investment of time and money. Don’t waste any of it trying to figure it all out on your own. Protect your investment by starting with your ROI in mind and professionally developing your show.
