Planning a Podcast for Your Business?


 is a comprehensive package aimed at developing a podcast that serves your marketing needs by improving your authority, fostering engaged fans in your specific target market, and ultimately, generating more sales. In 3 months, we’ll take you from concept to casting – and set you up for podcast success.

Goals & Targeting

We start with the end in mind by establishing your marketing goals and target audience

Creative Design

We design a creative concept for your podcast including positioning, style, sound & structure


We help you hone your craft as a podcaster including voice & production training


We produce and launch your professionally developed podcast and set you up for success

Get it Done Quickly & Correctly with Certainty

Starting a podcast has a big technical learning curve – that’s why there are so many programs out there to help you get your podcast recorded and out there.

Here’s the bad news – if you want an effective and engaging podcast that is going to convert listeners into customers or fans, the learning curve is even steeper. You need to develop your podcast with your listener in mind and plan for how you’ll tap into your audience in order to increase your sales.

Getting your podcast up and running is not the top of the learning curve – it’s only base camp! It could take you a very long time to make the climb and, if you don’t plan for it, you’re podcast is not going to be a success.

That’s what we do with the Concept to Casting VIP coaching package. We get to know you and your business, determine what you want your podcast to do for your business and then get to work creating it for you. 

This is Not a One Size Fits All Offer.

Every podcast we develop is as unique as your business, which is why we don’t offer this as a course or program. You and your team will work directly with two experts to develop your podcast over 3 months.


This $9999 package includes:

  • Clarification of your goals as they relate to your podcast
  • Precise audience targeting
  • Creative concept development
  • Structural design of your show
  • Technical guidance for gear set up
  • Performance coaching for your host(s)
  • A comprehensive launch plan
  • Creation of design and communication elements needed for launch
  • Sound design of show intro and elements
  • Production of Show Intro (music and voice over depending on creative concept)
  • Production of first 3 shows (as needed for launch)
  • Social Media Launch party plan (if needed)
  • Promotional strategy to help your team get your podcast noticed
  • Option to continue on with production and promotion management

About the Development Team

I’m Tim Wohlberg, host of the Just One Tip podcast and your soon to be your podcast performance coach.

As a coach, I tap into my 25 years of broadcasting experience (as a host, talent developer, director, instructor and award-winning producer) to share the tools and techniques proven in radio to cultivate loyal fans and engage audiences. While I still dabble in radio, I’ve been helping podcasters develop their skills for the past 3 years.

As my past radio college students will tell you, I dole out some tough love but I like to do it with a sense of humor. Sure, I’ll point out your weaknesses but then I’ll give you the techniques you need to turn them into strengths.

As a part of this VIP package, you’ll also get to work with Valerie McTavish, a content marketing professional with 25 years of experience in show development, marketing and storytelling. She’s an award winning producer who has developed television programs for local and national broadcasters. 

One Last Thing

This is a collaborative process. We’ll be working with you to build the best damn show specifically targeting your ideal customer. Proper podcast development is something that far too many marketers mess up. They don’t give it enough thought and consideration. They rush into it; mimicking what others are doing or base their decisions on what they think will be fun. Flash forward a few months and they’re frustrated, burnt out and wondering why they aren’t generating any sales. 

Make no mistake – podcasting is a huge investment of time and money. Don’t waste any of it trying to figure it all out on your own. Protect your investment by starting with your ROI in mind and professionally developing your show. 

Almost there. Where can I send your access to the blueprint?

You'll also get my tipsletter with even more tools to make your podcast engaging.