Planning a Podcast for Your Business?
Introducing
Concept to Casting Podcast Launch Program
A comprehensive 1-on-1 private podcast launch program for coaches, consultants, and business owners who want an authority-boosting, business-building, professional-sounding podcast without wasting time and money in the podcast weeds.
Don’t Stumble Blindly into Podcasting
Starting a podcast has a big technical learning curve – that’s why there are so many programs out there to help you get your podcast recorded and launched.
Here’s the bad news – that’s not the hard part.
If you want an effective and engaging podcast that is going to convert listeners into customers (or even fans), you need to develop your podcast with your listener in mind and know how to serve them every episode.
That’s what we do with the Concept to Casting coaching package. This is a Done-With-You program to ensure that your podcast fits into your content marketing strategy, attracts the RIGHT listeners, and is positioned to drive engagement, loyalty, and, ultimately, sales to grow your business.
Here’s What We Cover in Our Podcast Launch Program
Goals & Targeting
We start with the end in mind by establishing your marketing goals and target audience.
Creative Design
We work with you to create a unique podcast style and structure that serves your business goals.
Performance
To have a great podcast, you need to sound great every time. We train you to perform like a pro.
Publication
We launch your show on all the major platforms like Apple Podcast, Spotify, Youtube, & more.
What’s Included in Concept to Casting
Your podcast development program includes private coaching with award-winning experts Tim Wohlberg and Valerie McTavish, who have a combined 60+ yrs of media/podcasting experience, plus:
- Access to our proven development and launch process
- High-level podcast strategy aligned with your business goals
- Precise audience targeting based on listener/client alignment
- Creative concept development that serves your business needs
- Structural design of your show (with templates)
- Technical guidance for gear purchase & set up
- Performance coaching and rehearsals
- Production support including professional done-for-you audio trailer and soundscape design
- Step-by-step instructions for launching your show right
- Expert promotional strategy to help your team get your podcast noticed
- Hand-holding as needed
Let’s Make Your Podcast Dreams a Reality
This is Not a One Size Fits All Offer
Every podcast we develop is as unique as your business which is why everyone we work with gets a customized experience.
This is 1:1 Coaching
Well, actually 2:1 coaching because you’ll get two experts working on your podcast development and launch.
Who is This Podcast Launch Program For?
If you’re a business owner or entrepreneur looking to start a podcast to help grow your authority, generate leads, and convert listeners into customers then this program is for you.
Here’s What Our C2C Graduates Are Saying
About Coach Tim
I know you’re not starting a podcast just to hear yourself talk. You want it to grow your business, build your authority, and bring in leads. That’s exactly what I help entrepreneurs do—launch podcasts that work for their business.
I’ve spent over 25 years in radio (as a host, talent developer, director, instructor and award-winning producer). In my nearly 10 years of podcasting, I’ve become an award winning podcast producer while guiding thousands of business owners turn their shows into powerful marketing tools. My approach is practical, playful, and laser-focused on results. I’ll help you create a podcast that connects with your ideal audience, builds trust, and drives real ROI—without wasting your time or burning you out.
If you’re ready to stop guessing and start podcasting strategically, I’m here to help you make it happen.
About Coach Valerie
Trusted by Top Brands and Podcasters
One Last Thing
This is a collaborative process. We’ll be working with you to build the best damn show specifically targeting your ideal customer. Proper podcast development is something that far too many marketers mess up. They don’t give it enough thought and consideration. They rush into it; mimicking what others are doing or base their decisions on what they think will be fun. Flash forward a few months and they’re frustrated, burnt out and wondering why they aren’t generating any sales.
Make no mistake – podcasting is a huge investment of time and money. Don’t waste any of it trying to figure it all out on your own. Protect your investment by starting with your ROI in mind and professionally developing your show.
Start a Podcast for My Business
CONCEPT to CASTING
Done for/with You- This 60-day consulting contract includes:
- 30-minute onboarding call
- Podcast landscape evaluation and niche identification (Done-For-You)
- VIP morning (3-hour development meeting)
- Show development, show structure outline, and episode topic list (Done-For-You)
- Concept review meeting including time for revisions
- Easy-to-follow, proven episode outline templates
- Technical set up session
- Performance coaching and rehearsal sessions
- Expert production plan & marketing strategy
- 90-day content plan (Done-For-You)
- Design of podcast artwork (Done-For-You)
- Professionally mastered audio trailer and support for your editor in creating show sound design template
- Support during the launch period to make sure you can confidently hit publish
- Access to marketing templates and AI prompts
- Optional access to Podcaster Prime for ongoing mentoring
- Performance coaching for your host(s)
- Step by step instructions for launching your show right
- Promotional strategy to help your team get your podcast noticed
ENTERPRISE
Done For You- Need more support?
- Click below to book a call to discuss our Enterprise level podcast development option.
