092 Why Niche Podcasts are Killing it Right Now
A case study in support of making your podcast more niche You want a big audience, right? Big audience means big success, right? What if I told you that you could be way more successful if you focused on a small audience? A niche audience? In this week’s episode of...
263 Can a Podcast Help a Local Business Grow?
Is a Podcast Effective for Marketing a Local Business? Yes. A podcast can be a highly effective marketing tool for a local business because it helps build trust, establish authority, and strengthen relationships within the community you already serve. For many...
259 How Overproducing Your Podcast Can Make it Less Effective
How good does podcast audio need to be? Many entrepreneurs using podcasting as a marketing tool make the mistake of overdoing it with audio production. Your podcast audio needs to be clear, clean, and easy to listen to, but not so polished that it starts to feel...
255 How a Podcast Builds Authority (And Why It’s More Than Just Content)
How a Podcast Builds Authority (And Why It’s More Than Just Content) How does a podcast build authority? A podcast builds authority by consistently documenting your thought leadership, clarifying your perspective, strengthening your online presence, and accelerating...
