Should You Ignore iTunes Podcast Analytics?

Proceed with Caution

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Have you seen your itunes podcast analytics yet? It’s exciting to get to know your listener’s habits but be careful.

In case you haven’t checked it out yet, it’s an amazing new tool to help podcasters learn their listeners behavior. You can use it to find out how long your fans are listening, on what devices, and from which country. You can even tell if your listeners are subscribers or not (psst… that may be an indicator you’re not reminding them to subscribe enough). There’s all sorts of data you can pull from this.

To see yours, just login to https://itunesconnect.apple.com

But, there’s one one piece of data that excites me the most and it’s a game changer. In this episode, I’ll tell you what it is and why you need to be extremely cautious when analyzing it. It’s very powerful but remember what Spiderman’s uncle Ben said, “with great power comes great responsibility”. This new data can hurt you if you use it wrong. Similar tech has been around the broadcast industry for years and I’ll tell you how it has destroyed some programmers while making others super strong. Make sure you use your new data analyzing powers the right way.

Give this episode a listen and find out how accurate this data really is when it comes to representing your audience and how it can help you when it comes to programming your future podcast episodes.

Apple itunes podcast analytics is just the start of how we’ll be able to understand our listeners better. It will help you shape your show and see exactly where you may be going wrong. Embrace this data and start becoming more of a producer than just a podcaster.

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