Demand a Takeaway

Why Every Podcast Should Have a Payoff

Demand a Takeaway

I’m not big on expectations. They usually lead to disappointment.

When it comes to listening to a podcast, I don’t just expect a takeaway. I demand it. Think of why you tune in to different podcasts. You want to learn something or be entertained. Have you ever been dissatisfied with a podcast? I think we all have. It’s not always easy to deliver gold every episode of your podcast but you don’t always have to do all the work. That’s where your guest comes in.

In this episode I’ll tell you how to rely on your guest to deliver the goods your listener wants to hear. Even how and when to ask them. But more importantly what to do with that golden nugget when you get it.

A podcast without a takeaway is like apple pie without the ice cream, it’s like a Tom Cruise movie without him running full speed with blade-hands, or the Ellen Degeneres show without dancing. They’re kind of meh on their own right? But when you have one of these things, you kind of expect and want the other. It’s just better. And so will your podcast be with a takeaway.

Presenting your listener with a takeaway every episode reinforces my core value of podcasting. Put your listener first. Deliver your promise. It’s all about listener-centric podcasting.

It’s true, sometimes listening to a great conversation with no pay off is entertaining or even inspiring but I still want a payoff.

Yes, you can still do this if you’re podcast doesn’t have guests. Your listener still deserves a nice little golden nugget to takeaway with them after listening.  

Delivering a takeaway every podcast not only gives value to each and every podcast, but it keeps your listener coming back. They know you’re going to deliver something they can use. They know listening to your podcast will be worth their time. They’ll be the ones subscribing to your podcast and coming back again and again.

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Pre-Record Checklist for Podcasting

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